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  • All HBS Web  (3,741)
    • People  (11)
    • News  (1,363)
    • Research  (1,476)
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    • Multimedia  (18)
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  • 17 Oct 2007
  • Research & Ideas

Why Global Brands Work

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Ford has finally woken up to what Toyota knew a long time ago: the power of a single View Details
Keywords: by John A. Quelch; Auto
  • October 2007
  • Case

Colgate Max Fresh: Global Brand Roll-Out

By: John A. Quelch
In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
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Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
  • 2023
  • Working Paper

Global Supply Chains: The Looming 'Great Reallocation'

By: Laura Alfaro and Davin Chor
Global supply chains have come under unprecedented stress as a result of U.S.-China trade tensions, the COVID-19 pandemic, and geopolitical shocks. We document shifts in the pattern of U.S. participation in global value chains over the last four decades, in terms of... View Details
Keywords: Supply Chain; International Relations; Trade; Globalized Markets and Industries
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Alfaro, Laura, and Davin Chor. "Global Supply Chains: The Looming 'Great Reallocation'." Harvard Business School Working Paper, No. 24-012, August 2023. (in proceedings Jackson Hole Symposium, 2023 (also NBER WP 31661). See feature in NBER Digest, Nov (2023): Economics, Politics, and the Evolution of Global Supply Chains.)
  • 1992
  • Article

2000-nen no Global Marketing: Motomerareru Paradox no Taigen (Global Marketing in the Year 2000: the Need to Embody Paradox)

By: Hirotaka Takeuchi
Keywords: Marketing; Business History
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Takeuchi, Hirotaka. "2000-nen no Global Marketing: Motomerareru Paradox no Taigen (Global Marketing in the Year 2000: the Need to Embody Paradox)." Māketingu jānaru [Japan Marketing Journal], no. 43 (1992).
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

compete not only to offer the highest value products but also to deliver cultural myths with global appeal. "Global brands make us feel like citizens of the world, and they somehow give us an... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 12 Mar 2014
  • Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

Entrepreneurship and Multinationals: Global Business and the Making of the Modern World, and his views on subjects ranging from whether globalism has been a force for good to what Nazi Germany tells us about... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

preferable to manic-depressive swings in attitudes about the outlook, if only for purely pragmatic reasons. Q: What research projects will you be working on next? A: I have about a dozen papers and cases related to globalization under way... View Details
Keywords: by Martha Lagace
  • 19 Aug 2011
  • Working Paper Summaries

The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?

Keywords: by Christopher Marquis & Michael W. Toffel
  • 3 Dec 1997
  • Keynote Speech

The US Corporation as a Citizen of the World." Speaker. "CEO Forum & Annual Dinner

By: Lynn S. Paine
Keywords: Corporate Social Responsibility and Impact; Globalization; United States
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Paine, Lynn S. The US Corporation as a Citizen of the World." Speaker. "CEO Forum & Annual Dinner. New England Legal Foundation CEO Forum, Cambridge, MA, December 3, 1997.
  • 28 Feb 2007
  • Research & Ideas

Capital Rules: The Tensions of Global Finance

What fuels a global economy? Certainly the easy flow of capital across national boundaries would seem near the top of the list. But financial globalization is not an on/off switch, notes Professor Rawi... View Details
Keywords: by Rawi Abdelal
  • 30 Jul 2012
  • Research & Ideas

How Technology Adoption Affects Global Economies

research is striking in what it shows about the historical reach of technology adoption. According to his findings, the rate at which countries adopted new tools hundreds of years ago strongly affects whether they are rich or poor today.... View Details
Keywords: by Carmen Nobel
  • June 2015 (Revised January 2017)
  • Case

Epistar and the Global LED Market

By: Willy C. Shih, Chen-Fu Chien and Hung-Kai Wang
It took BJ Lee many years to learn how to navigate the patent minefield that was the global LED industry. When his company was first spun off from the Industrial Technology Research Institute in Taiwan, he thought the essence of a good IP strategy was to develop a... View Details
Keywords: Intellectual Property Management; Patenting; Patent Litigation; Intellectual Property; Patents; Electronics Industry; Semiconductor Industry; Asia; United States; Japan; Taiwan
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Shih, Willy C., Chen-Fu Chien, and Hung-Kai Wang. "Epistar and the Global LED Market." Harvard Business School Case 615-053, June 2015. (Revised January 2017.)
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number... View Details
Keywords: by Working Knowledge editors
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

this market at the bottom of the economic pyramid (BOP) must look beyond just selling products—they must find ways to create social and economic value, according to the editors of a new volume, Business Solutions for the Global Poor. The... View Details
Keywords: by Sean Silverthorne
  • April 2009
  • Case

The First Global Financial Crisis of the 21st Century

By: Laura Alfaro and Renee Kim
The global economy was expected to suffer from negative growth for the full year in 2009, a phenomenon not seen since World War II. While the U.S. subprime mortgage disaster was blamed as the original instigator, it was noted that the "global imbalances" of the U.S.... View Details
Keywords: Financial Crisis; Mortgages; Globalized Economies and Regions; Policy; International Relations; Business and Government Relations; Conflict and Resolution
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Alfaro, Laura, and Renee Kim. "The First Global Financial Crisis of the 21st Century." Harvard Business School Case 709-057, April 2009.
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

articles, "Clusters and Competition: New Agendas for Companies, Governments, and Institutions" and "Competing Across Locations: Enhancing Competitive Advantage through a Global Strategy." Jim Aisner of HBS spoke with... View Details
Keywords: Re: Michael E. Porter
  • 19 Dec 2005
  • Research & Ideas

The Regional Slice of Your Global Strategy

Harvard Business School professor Pankaj Ghemawat has long argued that the best international strategy also includes recognition of differences in local markets. In the December 2005 issue of Harvard Business Review, Ghemawat highlights opportunities to improve... View Details
Keywords: by Pankaj Ghemawat
  • 29 May 2008
  • Research & Ideas

Global Change in the Built Environment

Date: May 5-7, 2008 Faculty Chair: Arthur Segel Faculty Summary Report: Colloquium: Global Change in the Built Environment What were the overall goals of the colloquium? The goals of the colloquium were to celebrate Harvard Business... View Details
Keywords: by Arthur Segel; Construction; Real Estate
  • June 2017 (Revised December 2017)
  • Case

CJ E&M: KCON Goes Global

By: Elie Ofek and Michael Norris
In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details
Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Entertainment and Recreation Industry; Food and Beverage Industry
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Ofek, Elie, and Michael Norris. "CJ E&M: KCON Goes Global." Harvard Business School Case 517-083, June 2017. (Revised December 2017.)
  • 2018
  • Book

Global History, Globally: Research and Practice Around the World

By: Sven Beckert and Dominic Sachsenmaier
In recent years historians in many different parts of the world have sought to transnationalize and globalize their perspectives on the past. Despite all these efforts to gain new global historical visions, however, the debates surrounding this movement have remained... View Details
Keywords: History; Research; Global Range
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Beckert, Sven and Dominic Sachsenmaier, eds. Global History, Globally: Research and Practice Around the World. London: Bloomsbury Academic, 2018.
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