Publications

December 1993 (Revised November 2009)
Case

Manville Corporation Fiber Glass Group (A)

By: Lynn S. Paine and Sarah Gant

Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Consumer Products Industry

March 1981 (Revised October 1998)
Supplement

Corning Glass Works International (B2)

By: Christopher A. Bartlett and Michael Y. Yoshino

Supplements the (A) case. View Details

Keywords: Manufacturing Industry

September 2015 (Revised October 2017)
Case

Vistron Inc.: The Z Glass Project

By: Roy Shapiro and Marco Iansiti

Keywords: Technology Industry

December 2003
Case

Manville Corporation Fiber Glass Group (C) (Abridged)

By: Lynn S. Paine

Manville Corp.'s senior managers are surprised when Japanese government officials advise them not to go forward with their plan to add a cancer warning label to diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has ruled... View Details

Keywords: Risk and Uncertainty; Moral Sensibility; Safety; Government Administration; Cross-Cultural and Cross-Border Issues; Decision Choices and Conditions; Ethics; Announcements; Industrial Products Industry; Japan

2022
Article

Science-based Entrepreneurship in India: A Policy Glass (as yet) Quarter-Full

By: Tarun Khanna

India is celebrated for a resurgence of de novo entrepreneurship in recent decades. Entrants have engaged in creative risk-taking to provide market-based solutions for private or social needs despite not being scions of wealthy industrial or business families. In this... View Details

Keywords: Entrepreneurship; Innovation and Invention; Science; Policy; Investment

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June 2000 (Revised December 2001)
Case

Performance Pay at Safelite Auto Glass (A)

By: Brian J. Hall, Edward Lazear and Carleen Madigan

Describes a company's changing of its compensation and incentive plan. In particular, it shows how a change from hourly pay to piece rate pay (for windshield installers) affected productivity, pay, and turnover. View Details

Keywords: Motivation and Incentives; Performance Productivity; Change; Compensation and Benefits; Service Industry; Service Industry

June 1977 (Revised June 1997)
Teaching Note

Corning Glass Works: Erwin Automotive Plant, Teaching Note

By: Steven C. Wheelwright

Keywords: Auto Industry

February 1977 (Revised April 1983)
Supplement

Corning Glass Works: The Electronic Products Division (C)

By: Michael Beer

Supplements the (B) case. Designed as an end-of-class handout. View Details

Keywords: Electronics Industry

June 2000 (Revised December 2001)
Case

Performance Pay at Safelite Auto Glass (B)

By: Brian J. Hall, Edward Lazear and Carleen Madigan

Supplements the (A) case. View Details

Keywords: Motivation and Incentives; Performance Productivity; Change; Compensation and Benefits; Service Industry; Service Industry

August 1980
Supplement

Corning Glass Works: Information Systems Planning, Supplement

By: James I. Cash Jr.

Keywords: Information Technology; Manufacturing Industry

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February 1986
Supplement

Kedaung Industrial Ltd., Video

By: Louis T. Wells Jr.

Presents an interview with the Indonesian partner of Corning Glass Works' investment in Indonesia. The first part of the interview sets out the original decisions made by the partners. It serves to introduce the partners to the class and to help them decide whether to... View Details

Keywords: Partners and Partnerships; Decisions; Investment; Consumer Products Industry; Indonesia

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November 1981
Supplement

Corning Glass Works International, Part I, Interviews with Division Managers, Video

By: Christopher A. Bartlett and Michael Y. Yoshino

Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details

Keywords: Globalized Firms and Management; Global Strategy; Consumer Products Industry

April 2021
Case

Glass-Shattering Leaders: Ana Paula Pessoa

By: Boris Groysberg and Colleen Ammerman

Ana Paula Pessoa built a career at the largest media conglomerate in Latin America, combining a passion for digital transformation with a commitment to doing work that had a positive impact on society. Having grown up during a dictatorial military regime in Brazil, the... View Details

Keywords: Glass Ceiling; Leadership; Gender; Power and Influence

March 2021 (Revised August 2021)
Supplement

Wendell Weeks at Corning Inc. (B): Valor Glass and the COVID-19 Pandemic

By: Ryan Raffaelli and Aldo Sesia

The (B) case offers a detailed account of Wendell Weeks’s innovation strategy at Corning, and how his approach played a critical role in the COVID-19 pandemic. It illustrates the company’s philosophy of making long-term investments in promising new technologies and... View Details

Keywords: Innovation and Invention; Innovation Strategy; Technological Innovation; Disruptive Innovation; Information Technology; Leadership; Health Pandemics; Technology Industry; United States; New York (city, NY)

March 1983 (Revised January 1999)
Teaching Note

Corning Glass Works International (A), (B1), (B2), (C1), and (C2), Teaching Note

By: Christopher A. Bartlett

Teaching Note for (9-381-160--164). View Details

Keywords: Manufacturing Industry

January 1981 (Revised February 1986)
Teaching Note

Corning Glass Works: The Electronic Products Division (A), (B), and (C), Teaching Note

By: Michael Beer

Teaching Note for (9-477-024), (9-477-073), and (9-477-074). View Details

Keywords: Electronics Industry