Publications

January 1980
Supplement

General Electric vs. Westinghouse in Large Turbine Generators (C)

By: Michael E. Porter

Supplements the (A) case. View Details

Keywords: Manufacturing Industry; United States

January 1980 (Revised August 1986)
Case

General Electric vs. Westinghouse in Large Turbine Generators (A)

By: Michael E. Porter

Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details

Keywords: Transformation; Customer Focus and Relationships; Machinery and Machining; Cost Management; Price; Management Analysis, Tools, and Techniques; Marketing Strategy; Industry Structures; Competition; Manufacturing Industry; United States

April 2005 (Revised May 2005)
Supplement

Executive Compensation at General Electric (B)

By: V.G. Narayanan and Michele Jurgens

Supplements the (A) case. View Details

Keywords: Executive Compensation; Electronics Industry

January 1980 (Revised May 1980)
Supplement

General Electric vs. Westinghouse in Large Turbine Generators (B)

By: Michael E. Porter

Supplements the (A) case. Designed as an in-class handout. View Details

Keywords: Energy Generation; Industrial Products Industry

October 1991 (Revised June 1992)
Case

Nigel Andrews and General Electric Plastics (A)

Describes some critical challenges involved in creating employee empowerment. In the context of General Electric's efforts to debureaucratise the company, employees were encouraged to become more "self-confident". This effort, called "Workout," was introduced all over... View Details

Keywords: Organizational Change and Adaptation; Change Management; Organizational Culture; Employees; Manufacturing Industry; United States

March 2001 (Revised April 2001)
Case

General Electric 2000: Quality of Earnings Assessment

By: David F. Hawkins

A financial analyst reviews General Electric's financial reports to learn more about U.S. Generally Accepted Accounting Principles (GAAP) and how they differs from international accounting standards. View Details

Keywords: Financial Reporting; Financial Statements; Accounting Audits; International Accounting; Consumer Products Industry; Technology Industry; United States

April 2005 (Revised May 2005)
Case

Executive Compensation at General Electric (A)

By: V.G. Narayanan and Michele Jurgens

Faced with falling share prices and the critical eye of the media focused on Jack Welch's retirement plan, newly appointed CEO Jeff Immelt had the challenge of reassessing GE as a leader of corporate integrity and good governance. Presents the changes Immelt initiated... View Details

Keywords: Executive Compensation; Employee Stock Ownership Plan; Governing and Advisory Boards; Media; Governance; Corporate Accountability

08 Jun 2010
News

From General Electric to Gossip Girl

December 1980 (Revised April 1981)
Case

General Electric Co.: Appliance Division Advertising

By: Stephen A. Greyser

Keywords: Advertising; Marketing; Strategy; Manufacturing Industry; Consumer Products Industry

October 1988
Teaching Note

General Electric Trading Co.--1985, Teaching Note

By: David B. Yoffie

July 1992
Teaching Note

General Motors: Packard Electric Division TN

By: Steven C. Wheelwright

Teaching Note for (9-691-030). View Details

Keywords: Auto Industry

10 Apr 2015
News

General Electric looks to get out of the banking business

December 1982
Case

General Electric Aircraft Engine Business Group (A)

By: Arthur Schleifer Jr.

Keywords: Aerospace Industry

June 1982
Case

General Electric Co.: Quality of Earnings Analysis

April 2001
Supplement

General Electric 2000: Quality of Earnings Assessment

By: David F. Hawkins

December 2024
Case

Enerjisa Üretim: The Digital Era of Electricity Generation

By: Prithwiraj Choudhury and Sadika El Hariri

Launched in 2017, Enerjisa Üretim was one of Türkiye’s largest private sector electricity companies. In its early days, the company faced some financial and operational troubles. When İhsan Erbil Bayçöl, the current CEO of Enerjisa Üretim, joined the business in 2018,... View Details

Keywords: Private Sector; Performance Improvement; Renewable Energy; Growth and Development Strategy; Business Units; Partners and Partnerships; Leadership; Energy Industry; Utilities Industry; Turkey

December 1982 (Revised May 1983)
Case

General Electric Aircraft Engine Business Group (B)

By: Arthur Schleifer Jr.

Keywords: Machinery and Machining; Air Transportation; Aerospace Industry

December 1989 (Revised October 1990)
Case

General Electric Co.: Preparing for the 1990s

By: Francis Aguilar

Describes Jack Welch's tenure as CEO from 1981 to 1989 through excerpts of speeches and presentations. Sections include summary of GE's strategy, Welch's quantum leap approach to change, the restructuring of GE, how GE operates (the "GE Growth Engine"), and managing GE... View Details

Keywords: Corporate Governance; Policy; Business or Company Management; Change Management; Business Strategy; Restructuring; Operations; Corporate Entrepreneurship; Electronics Industry