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  • All HBS Web  (1,854)
    • People  (4)
    • News  (570)
    • Research  (1,090)
    • Events  (10)
    • Multimedia  (24)
  • Faculty Publications  (631)
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  • September 2019 (Revised June 2020)
  • Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details
Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan
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Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)
  • 18 Jan 2024
  • News

Match Game

When the Bulletin included Faye Iosotaluno (MBA 2008) in its December issue, the longtime consumer tech executive was COO of Tinder. On January 9, the company announced Iosotaluno would become Tinder CEO. “It’s hard to overstate the impact Tinder has had on... View Details
  • 01 Sep 2023
  • News

End Game

Illustration by James Steinberg In the 1960s and 1970s, as the environmental movement dawned in the United States, a new generation of activist-minded entrepreneurs appeared. Among them were companies like Body Shop, Aveda, Tom’s of Maine, and Whole Foods—all founded... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade
  • Article

Whites See Racism as a Zero-Sum Game That They Are Now Losing

By: Michael I. Norton and Samuel R. Sommers
Although some have heralded recent political and cultural developments as signaling the arrival of a post-racial era in America, several legal and social controversies regarding "reverse racism" highlight Whites' increasing concern about anti-White bias. We show that... View Details
Keywords: Racism; Zero-sum Game; Bias; Affirmative Action; Prejudice and Bias; Race; Social Issues; United States
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Norton, Michael I., and Samuel R. Sommers. "Whites See Racism as a Zero-Sum Game That They Are Now Losing." Perspectives on Psychological Science 6, no. 3 (May 2011): 215–218.
  • 2014
  • Working Paper

The NTU-Value of Stochastic Games

By: Elon Kohlberg and Abraham Neyman
Since the seminal paper of Shapley, the theory of stochastic games has been developed in many different directions. However, there has been practically no work on the interplay between stochastic games and cooperative game theory. Our purpose here is to make a first... View Details
Keywords: Strategy; Game Theory
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Kohlberg, Elon, and Abraham Neyman. "The NTU-Value of Stochastic Games." Harvard Business School Working Paper, No. 15-014, September 2014.
  • 01 Sep 2010
  • News

Head Games

The football season is about to begin, a familiar signal that summer is over. The game is a huge money-maker on one level and a powerful societal binding agent at another — think Friday Night Lights. But increasing revelations about brain... View Details
Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • January 2004 (Revised October 2006)
  • Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong
Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
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Eisenmann, Thomas R., and Justin Wong. "Electronic Arts in Online Gaming." Harvard Business School Case 804-140, January 2004. (Revised October 2006.)

    Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

    How does an entrepreneur, aspiring manager, or CEO become a master of strategy? In this book, we argue that everyone can learn from three of the greatest strategist of modern time, Bill Gates, Andy Grove and Steve Jobs, who also built three of the most valuable... View Details

    • Research Summary

    Biform Games (with Harborne Stuart)

    Real-world games often involve both structured and unstructured interaction. For the clearly delineated moves and countermoves in such games, a non-cooperative game model can be used. But for unstructured interaction, when the moves are more fluid and free-form, a... View Details
    • Program

    Changing the Game

    Summary Whether you're executing a strategic sale, a vendor contract, or a high-stakes acquisition, your ability to negotiate can make or break your company's success—and your career. In this comprehensive negotiation training program, you will develop the... View Details
    • January 2005 (Revised March 2007)
    • Background Note

    Game Theory and Business Strategy

    By: Felix Oberholzer-Gee and Dennis A. Yao
    Provides a brief introduction to the application of game theory to business settings. Sets up and analyzes a minicase involving commitment. View Details
    Keywords: Game Theory; Trust; Business Strategy
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    Oberholzer-Gee, Felix, and Dennis A. Yao. "Game Theory and Business Strategy." Harvard Business School Background Note 705-471, January 2005. (Revised March 2007.)
    • April 1987 (Revised April 1992)
    • Background Note

    Games of Strategy: An Introduction

    An introduction to the formal analysis of strategic situations. Ideas of game trees, backwards induction, and dominated strategies are introduced. The methods of backwards induction to find optimal strategies is related to the method of successive eliminations of... View Details
    Keywords: Strategy; Game Theory
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    Krishna, Vijay. "Games of Strategy: An Introduction." Harvard Business School Background Note 187-159, April 1987. (Revised April 1992.)
    • 05 Nov 2017
    • News

    Mind Games

    • March 2018 (Revised September 2020)
    • Background Note

    Short Note on Game Theory

    By: Eric Van den Steen and Dennis Yao
    This note provides a very concise (2 page) introduction to game theory. View Details
    Keywords: Competitive Interaction; Commitment; Game Theory; Competitive Strategy
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    Van den Steen, Eric, and Dennis Yao. "Short Note on Game Theory." Harvard Business School Background Note 718-509, March 2018. (Revised September 2020.)
    • 07 Feb 2014
    • News

    Let the Games Begin

    • Research Summary

    Game Theory for Business Strategy

    Game theory--the mathematical study of strategic interactions--came of age, in a sense, when three of the field's pioneers were awarded the Nobel Prize in Economics in 1994. Yet despite the development of the theory and the widespread use of game-theoretic jargon in... View Details
    • Web

    Gaming and Game Industry Club | MBA

    Gaming and Game Industry Club The Gaming and Gaming Industry Club connects like minded students and alumni with a passion for video View Details
    • March 2008 (Revised April 2008)
    • Case

    Sony PlayStation 3: Game Over?

    By: Elie Ofek
    Outlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model... View Details
    Keywords: Business Model; Games, Gaming, and Gambling; Cost; Revenue; Product Launch; Sales; Competition; Hardware; Entertainment and Recreation Industry
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    Ofek, Elie. "Sony PlayStation 3: Game Over?" Harvard Business School Case 508-076, March 2008. (Revised April 2008.)
    • 08 Apr 2015
    • Working Paper Summaries

    The Cooperative Solution of Stochastic Games

    Keywords: by Elon Kohlberg & Abraham Neyman
    • June 2001
    • Case

    Competitive Dynamics in Home Video Games (E): The Rise of 3DO and 32-bit Gaming

    Describes the launch of the innovative home video game company, 3DO, which had developed a groundbreaking system featuring 32-bit processing and CD-ROM software. Examines the competitive dynamics in the home video game industry from 1970 into the new millennium. View Details
    Keywords: Technological Innovation; Competition; Product Launch; Video Game Industry
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    Coughlan, Peter J. "Competitive Dynamics in Home Video Games (E): The Rise of 3DO and 32-bit Gaming." Harvard Business School Case 701-095, June 2001.
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