Publications

02 Feb 2021
Blog Post

Finding My Focus in Health care Amidst a Global Pandemic

presidential election as it unfolded in real-time, which was a highlight. In addition, we engaged with Dr. Amy Abernethy, Deputy Principal Commissioner of the FDA, and John Young, Chief Business Officer of Pfizer, to discuss the future of... View Details

01 Dec 2004
News

The Future of Stem Cells

stem-cell R&D will almost certainly fade,” explains HBS professor Debora Spar, “because determined would-be buyers and sellers will eventually constitute a market of their own, either by circumventing the law or by pushing the state to relax its restrictions. The View Details

Keywords: Garry Emmons

September 2022 (Revised May 2024)
Case

Navya: Steering toward a Driverless Future

By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere

In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details

Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States

01 Sep 2017
News

Futures Made Bright Through Opportunity

internships that, as with previous internships, proved pivotal to her career. As a 2016 HBS Summer Fellow, for instance, Kyarisiima received the critical financial support she needed to focus on a fledging business venture that she had... View Details

Keywords: Management of Companies and Enterprises; Management

November 2024
Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen

Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details

Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Asia; India

September 2019 (Revised May 2020)
Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details

01 Dec 2022
News

Contributing to a Better Future

understand what business is and can be doing, and then get that research out into the community of practitioners. BUSINESS AS A FORCE FOR GOOD IN SOCIETY READ MORE STORIES BUSINESS AS A FORCE FOR GOOD IN SOCIETY READ MORE STORIES Over the next few years, the Institute... View Details

Keywords: April White

2016
Chapter

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza

Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details

Keywords: Luxury; Brands and Branding

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December 2006 (Revised March 2007)
Case

Common Agricultural Policy and the Future of French Farming

By: J. Gunnar Trumbull, Vincent Marie Dessain and Elena Corsi

Presents the history and evolution of the EU Common Agricultural Policy, from early price supports to the 2003 decision to "decouple" payments to European farmers. Explores the logic behind agricultural supports, with a focus on the economic, political, and cultural... View Details

Keywords: History; Agreements and Arrangements; Price; Policy; Trade; Agribusiness; Agriculture and Agribusiness Industry; France; European Union

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

01 Jun 2010
News

Alumni Eager to Help Shape School’s Future

have been as diverse as the School’s more than 70,000 alumni. Yet there has been one clear and consistent area of agreement: Alumni care passionately about the future of HBS, and we welcome the opportunity to support HBS and the new Dean... View Details

Keywords: Ann Kelly

Web

Partners - Managing the Future of Work

Partners Partners The Managing the Future of Work project thanks our partners, who play a key role in supporting our research helping business leaders, policy makers, and education and workforce institutions better navigate the unique... View Details

April 2022
Article

National Customer Orientation: A Framework, Propositions and Agenda for Future Research

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Purpose: This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research.
Design/methodology/approach: A conceptual... View Details

Keywords: International Marketing; Macro-marketing; Marketing; Financial Crisis; Customer Focus and Relationships; Economic Growth; Economic Slowdown and Stagnation

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