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03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

furnishings and home entertainment will hold up well, as uncertainty prompts us to stay at home but also stay connected with family and friends. Now may be the time to drop your weaker distributors and upgrade your sales force. 3.... View Details

Keywords: by John Quelch

22 Jul 2008
First Look

First Look: July 22, 2008

Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong... View Details

Keywords: Martha Lagace

21 Jul 2015
First Look

First Look: July 21, 2015

Case 515-033 Sustainability at IKEA Group By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales and a plan to reach EUR50 billion by 2020, mainly from emerging markets. At the same time, IKEA Group had... View Details

Keywords: Sean Silverthorne

27 Sep 2011
First Look

First Look: September 27

Networks Authors:Ranjay Gulati, D. Lavie, and Ravi Madhavin Publication:Research in Organizational Behavior (forthcoming) Abstract A growing body of research suggests that an organization's ties to other organizations furnish resources... View Details

Keywords: Sean Silverthorne

02 Mar 2010
First Look

First Look: March 2

contemporary apparel and home furnishings that STFC then helps to market and sell around the world. Organized as a producers' cooperative, STFC is owned by its artisan members. STFC is thinking of changing to for-profit status because it... View Details

Keywords: Martha Lagace

09 Apr 2008
Research & Ideas

The Matchmaker of the Modern Economy

possibilities and for spreading the risk on those selected. Does this not furnish a sound business basis for trying new methods of applying development capital? We cannot depend safely for an indefinite time on the expansion of our old... View Details

Keywords: by Spencer E. Ante