Freemium - Publications - Faculty & Research

01 Sep 2017
News

Case Study: Confidence Builder

and insightful, it needs to be rolled out through student organizations (clubs, the Greek system, etc.) and funded by nonprofits or grants. Another choice would be a freemium model, but that will be difficult to do without alienating the... View Details

Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services

Web

Launching Tech Ventures - Course Catalog

developers who can leverage a platform's API? 3. Business Model Experiments. When is the best time to trigger monetization experiments and how should a freemium model be best executed? What are the different pricing and business model... View Details

01 Sep 2015
News

The Business of Love

Group, a division of IAC/InterActive Corp, continues to grow, expected to generate $1.7 billion in revenue in 2015 and a planned IPO.) Now companies are experimenting with a freemium model. Tinder introduced its Tinder Plus in March,... View Details

Keywords: April White

01 Nov 2016
First Look

First Look - November 1, 2016

to project the number of new users eSig will acquire in Q1 2016 and recommend how much they should spend during the quarter on each major marketing channel (e.g., Facebook ads, Google ads, content marketing, etc.). Note: the name and functionality of the actual View Details

Keywords: Sean Silverthorne

Web

Print View - Course Catalog

in the face of asymmetric bargaining power and potentially divergent interests? What are the best practices for attracting and managing developers who can leverage a platform's API? 3. Business Model Experiments. When is the best time to trigger monetization... View Details

Publications