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- Faculty Publications (3)
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- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
inform this segment, so that they feel they are educated and making the correct choice. For example, in 2016, US health authorities successfully used such a strategy during the Zika virus scare to pinpoint the late majority and laggard... View Details
- 29 Jul 2013
- Research & Ideas
A Manager’s Moral Obligation to Preserve Capitalism
Ramanna, who holds appointments as the Henry B. Arthur Fellow, supporting the research and teaching of business ethics, and as a Marvin Bower Fellow, helping faculty launch innovative new business agendas. "Capitalism delivers on... View Details
Keywords: by Michael Blanding
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
good customers up to a value of 40 percent of what the customer is expected to spend, the "theoretical win." (Casinos, as you might expect, are experts at predicting what their favored customers will spend... View Details
- 17 Feb 2009
- Research & Ideas
What’s Good about Quiet Rule-Breaking
such practices. Ethnographers spend extended periods of time in the field and therefore see or are told by informants what others might miss. At the same time, a limitation is that we cannot quantify what we... View Details
Keywords: by Martha Lagace
- 03 Jun 2008
- First Look
First Look: June 3, 2008
dominated by philosophical and political discourse due to a lack of systematic evaluation. Very little empirical evidence is available to indicate whether these codes legitimately distinguish adopting companies and factories as providing... View Details
Keywords: Martha Lagace
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
for Internet freedom or cover for a failed business strategy, depending on with whom you talk. Professor John A. Quelch looks behind the headlines in a new case. Key concepts include: China has become more emboldened and self-confident as... View Details
- 26 Oct 2010
- First Look
First Look: October 26, 2010
fact that insiders trade for a variety of reasons, we show that there is predictable, identifiable "routine" insider trading that is not informative for the future of... View Details
Keywords: Sean Silverthorne