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  • May 1989 (Revised June 1990)
  • Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details
Keywords: Marketing Strategy; Auto Industry
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Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (B)." Harvard Business School Supplement 589-057, May 1989. (Revised June 1990.)
  • May 1982 (Revised February 1983)
  • Supplement

Ford Motor Co. (C)

By: Malcolm S. Salter
Keywords: Auto Industry
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Salter, Malcolm S. "Ford Motor Co. (C)." Harvard Business School Supplement 382-165, May 1982. (Revised February 1983.)
  • November 1979
  • Case

Ford in Spain (B2)

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Doz, Yves L. "Ford in Spain (B2)." Harvard Business School Case 380-092, November 1979.
  • January 2004 (Revised April 2004)
  • Case

Ford Motor Company: Quality of Earnings Growth Analysis (A)

By: David F. Hawkins and Jacob Cohen
Even though Ford Motor Co. reports improved profitability, an equity analyst issues a sell recommendation and Standard & Poor's downgrades long-term debt. View Details
Keywords: Quality; Business Earnings; Valuation; Investment Return; Profit; Financial Statements; Revenue; Auto Industry; Consulting Industry
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Hawkins, David F., and Jacob Cohen. "Ford Motor Company: Quality of Earnings Growth Analysis (A)." Harvard Business School Case 104-059, January 2004. (Revised April 2004.)
  • June 2003
  • Case

Ford Argentina: Transforming a Global Industry in a Local Market

By: Lynda M. Applegate, Ramiro Montealegre, Laureano Berasategui and Paula Rodriguez Etchard
The president of Ford Argentina has to decide on the e-business approach at this subsidiary of Ford Motor Co. The approach must take into consideration the ambitious global e-business transformation proposed by the parent company within the context of a major economic... View Details
Keywords: Business Subsidiaries; Financial Crisis; Global Strategy; Technological Innovation; Problems and Challenges; Internet
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Applegate, Lynda M., Ramiro Montealegre, Laureano Berasategui, and Paula Rodriguez Etchard. "Ford Argentina: Transforming a Global Industry in a Local Market." Harvard Business School Case 803-093, June 2003.
  • August 2013 (Revised November 2013)
  • Case

Ford vs. GM: The Evolution of Mass Production (A)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan
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Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (A)." Harvard Business School Case 614-010, August 2013. (Revised November 2013.)
  • August 2013 (Revised November 2013)
  • Supplement

Ford vs. GM: The Evolution of Mass Production (B)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan
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Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (B)." Harvard Business School Supplement 614-011, August 2013. (Revised November 2013.)
  • March 1990
  • Article

Henry Ford Savait-Il Vendre les Voitures?

By: Richard S. Tedlow
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Tedlow, Richard S. "Henry Ford Savait-Il Vendre les Voitures?" Gérer et comprendre 18 (March 1990): 68–89.
  • March 1, 2010
  • Article

A Golden Opportunity for Ford and GM

By: Bill George
Keywords: Opportunities; Auto Industry
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George, Bill. "A Golden Opportunity for Ford and GM." Views on News. Harvard Business School Working Knowledge (March 1, 2010).
  • March 1999 (Revised December 2001)
  • Case

Ford Motor Company: Supply Chain Strategy

Describes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model. View Details
Keywords: Integration; Information Technology; Supply Chain Management; Auto Industry
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Austin, Robert D. "Ford Motor Company: Supply Chain Strategy." Harvard Business School Case 699-198, March 1999. (Revised December 2001.)
  • April 2002
  • Case

Ford Motor Company's Value Enhancement Plan (B)

By: Andre F. Perold and Joshua Musher
Supplements the (A) case. View Details
Keywords: Auto Industry
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Perold, Andre F., and Joshua Musher. "Ford Motor Company's Value Enhancement Plan (B)." Harvard Business School Case 202-103, April 2002.
  • October 1991 (Revised November 1992)
  • Case

Managing Health Care at Ford Motor Co.

By: George C. Lodge and Malcolm S. Salter
Keywords: Health Care and Treatment; Auto Industry; Health Industry; United States
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Lodge, George C., and Malcolm S. Salter. "Managing Health Care at Ford Motor Co." Harvard Business School Case 792-015, October 1991. (Revised November 1992.)
  • January 2014 (Revised March 2014)
  • Case

Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)

By: Juan Alcacer and Nancy Hua Dai
In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply & Logistics, FAPA, worked with his colleagues in the US,... View Details
Keywords: Foreign Investment; International Business; Location Strategies; Global Strategy; Supply Chain
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Alcacer, Juan, and Nancy Hua Dai. "Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)." Harvard Business School Case 914-014, January 2014. (Revised March 2014.)
  • May 2011 (Revised July 2015)
  • Case

Ford Motor Company: Strengthening the Dealer Network

By: V. Kasturi Rangan, Katharine Lee and Marie Bell
The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior... View Details
Keywords: Strategy; Product; Distribution; Consolidation; Distribution Channels; Transformation; Business Processes; Auto Industry
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Rangan, V. Kasturi, Katharine Lee, and Marie Bell. "Ford Motor Company: Strengthening the Dealer Network." Harvard Business School Case 511-132, May 2011. (Revised July 2015.)
  • January 2014
  • Supplement

Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)

By: Juan Alcacer and Nancy Hua Dai
The case reveals that Ford decided to open its own e-coating plant in Gujarat, India, and details how the decision was made at different organizational levels. View Details
Keywords: Foreign Investment; Organizational Alignment; Strategic Decision Making; Motivation and Incentives; Communication; Organizational Structure; Decision Making; Business Processes; Foreign Direct Investment; Manufacturing Industry; Auto Industry; Gujarat
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Alcacer, Juan, and Nancy Hua Dai. "Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)." Harvard Business School Supplement 914-015, January 2014.
  • February 2004
  • Supplement

Ford Motor Company: Quality of Earnings Growth Analysis (A)

By: David F. Hawkins
Keywords: Measurement and Metrics; Quality; Business Earnings; Auto Industry
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Hawkins, David F. "Ford Motor Company: Quality of Earnings Growth Analysis (A)." Harvard Business School Spreadsheet Supplement 104-706, February 2004.
  • August 2019
  • Case

The Ford Foundation: Creating Alpha with Affordable Housing?

By: Charles F. Wu, Mo Gulamhusein, Ryan Liu, Wande Olabisi, Mahek Mehta, Anna Ponting and Yingjia Wang
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Wu, Charles F., Mo Gulamhusein, Ryan Liu, Wande Olabisi, Mahek Mehta, Anna Ponting, and Yingjia Wang. "The Ford Foundation: Creating Alpha with Affordable Housing?" Harvard Business School Case 220-010, August 2019.
  • December 1991
  • Teaching Note

Managing Health Care at Ford Motor Co., Teaching Note

By: George C. Lodge
Citation
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Lodge, George C. "Managing Health Care at Ford Motor Co., Teaching Note." Harvard Business School Teaching Note 792-051, December 1991.
  • February 2020 (Revised September 2021)
  • Supplement

Mission Related Investments at the Ford Foundation (B)

By: Shawn Cole, Michael Norris and T. Robert Zochowski
Supplements the (A) case. View Details
Keywords: Mission-Related Investing; Philanthropy; Foundation; Endowments; Socially Responsible Investing; Investment; Institutional Investing; Investment Activism; Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; Philanthropy and Charitable Giving; United States
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Cole, Shawn, Michael Norris, and T. Robert Zochowski. "Mission Related Investments at the Ford Foundation (B)." Harvard Business School Supplement 220-027, February 2020. (Revised September 2021.)
  • January 2004
  • Teaching Note

Ford Motor Company's Value Enhancement Plan (A) (TN)

By: Andre F. Perold and Peter Tufano
Teaching Note to (9-201-079). View Details
Keywords: Auto Industry
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Perold, Andre F., and Peter Tufano. "Ford Motor Company's Value Enhancement Plan (A) (TN)." Harvard Business School Teaching Note 204-116, January 2004.
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