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  • May 2023 (Revised June 2023)
  • Supplement

Novartis (C): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Testing and Trials; Health Care and Treatment; Business Model; Problems and Challenges; Pharmaceutical Industry; Switzerland
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  • May 2023 (Revised June 2023)
  • Case

Novartis (A): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Care and Treatment; Business Model; Leadership; Pharmaceutical Industry; Switzerland
Related
  • May 2023 (Revised June 2023)
  • Supplement

Novartis (B): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Care and Treatment; Business Model; Production; Business Strategy; Pharmaceutical Industry
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  • 15 Apr 2014
  • First Look

First Look: April 15

Purchase this case: http://hbr.org/product/pepsico-profits-and-food-the-belt-tightens/an/314055-PDF-ENG Harvard Business School Case 313-012 Cancer Treatment Centers of America® (A) Cancer Treatment Centers... View Details
Keywords: Sean Silverthorne
  • August 2023
  • Case

Constellation Pharmaceuticals: Corporate Development at a Novel Therapeutic Company

By: Satish Tadikonda and Brad Prosek
Constellation Pharmaceuticals was a company focused on epigenetic therapies for cancer patients. Despite a promising start and an early deal with a leading biopharma company, the company weathered twin setbacks in the end of a major research collaboration and the... View Details
Keywords: Mergers and Acquisitions; Health Care and Treatment; Organizational Change and Adaptation; Research and Development; Business Strategy; Partners and Partnerships; Goals and Objectives; Pharmaceutical Industry; United States
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  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

for major innovations. The science base was high quality and deep. Research on animal feeds could lead over time into a successful pregnancy test. Unilever's knowledge about edible fats and detergents was second to none in the world. This... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • Research Summary

Health-care Applications

Active postmarketing drug surveillance.  There is substantial interest within the U.S. health community and among health policymakers in developing a surveillance system that scans public health databases in order to proactively detect potential drug safety... View Details

  • 27 Aug 2013
  • First Look

First Look: August 27

Factory Models for Cancer Care This case compares and contrasts four different models for delivering View Details
Keywords: Sean Silverthorne
  • 27 Sep 2011
  • First Look

First Look: September 27

the salience of information is a central determinant of a firm's demand function, even for purchases as large as college attendance. Download the paper: http://www.hbs.edu/research/pdf/12-014.pdf Measuring Teamwork in Health View Details
Keywords: Sean Silverthorne
  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

striking. It shows the trust and respect these companies have for their people. By giving staff certain goals they need to meet, as well as work on teams that may cut across many parts of the business, employees are motivated very... View Details
Keywords: by Sean Silverthorne
  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

Rising star Jim Barton has decidedly mixed feelings after being selected as the new chief information officer at the fictional IVK Corporation. On the one hand, he lacks an IT background; on the other, he's ambitious and up for a... View Details
Keywords: by Martha Lagace
  • 02 Sep 2014
  • First Look

First Look: September 2

legacy labor and health care costs-is seriously incomplete and that GM's share collapsed for many of the same reasons that many of the other highly successful American firms of the 50s, 60s, and 70s were... View Details
Keywords: Sean Silverthorne
  • 19 May 2015
  • First Look

First Look: May 19

(A) Hospital for Special Surgery, a focused factory for orthopedics and joint disease, is contemplating various growth options: further growth in... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

"high-end" firm that is expected to care only for its most quality-sensitive customers can have an advantage in introducing a product relative to a firm that is expected to be more widely... View Details
Keywords: Martha Lagace
  • 09 Jan 2018
  • First Look

First Look at New Research and Ideas, January 9, 2018

multidisciplinary treatment of head and neck cancers. Methods: Four prospective treatment-based bundles were developed for patients with selected head and neck cancers. These risk-adjusted bundles covered 1 year of View Details
Keywords: Sean Silverthorne
  • 03 Jun 2014
  • First Look

First Look: June 3

practices, and outcomes-reporting efforts of Cancer Treatment Centers of America (CTCA), a private, for-profit hospital chain focused on cancer care. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2020
  • Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

disaster. Niinami’s managers tracked down staff members by foot, securing them housing in hotels, finding supplies for displaced workers, and assuring franchisees whose stores were destroyed that they didn’t need to worry about finances.... View Details
Keywords: by Dina Gerdeman
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

success by focusing on delivering not only for their shareholders and customers but also for their employees, communities, and the environment. In the video below, I speak with... View Details
Keywords: by Ranjay Gulati
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

should managers know most about self-regulation? Michael Toffel: A growing number of firms are expressing concern about the societal aspects of industrial activities. In the 1990s, most were focused on the activities within their own... View Details
Keywords: by Martha Lagace
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman

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