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- All HBS Web
(127)
- News (55)
- Research (47)
- Multimedia (2)
- Faculty Publications (21)
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- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation... View Details
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
of their risk level, creating more loyal customers for the longer term. The Knot Worldwide is providing financial assistance to its vendors (like caterers, flower companies, and apparel brands) to help them get through hard times. Netflix... View Details
- 16 Nov 2015
- Research & Ideas
Does Competition Make Us More Creative?
a professor of mine once put it, you want to scatter your seeds widely to see what sprouts,” says Gross. “But you ought not try to make a thousand flowers bloom, or else they will all turn out weak. To get a few beautiful blossoms, you... View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
small batches, rarely applied to the skin, and drunk for health reasons. There was a narrow range of available scents. A hundred years later, the application of new technologies to extract essences from flowers and plants, and to create... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
special offerings to customers requiring special considerations because of their risk level, creating more loyal customers for the longer term. The Knot Worldwide is providing financial assistance to its vendors (like caterers, flower... View Details
Keywords: by Sean Silverthorne
- 07 May 2007
- Research & Ideas
Rediscovering Schumpeter: The Power of Capitalism
going to be "the century of Schumpeter," and I agree. The reason is that innovation and entrepreneurship are flowering all over the world in unprecedented fashion—not only in the well-publicized cases of China and India, but... View Details
- July 2017
- Teaching Note
Ebony Magazine
By: Steven Rogers and George Flowers
Teaching Note for HBS No. 317-043. View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
social strategy, he says. "Say I own a flower shop in Paducah, Kentucky, and there's only one other flower shop in my town. The owner of that other shop probably won't talk to me about the View Details
Keywords: by Carmen Nobel
- 18 Sep 2013
- Research & Ideas
Excerpt: Manufacturing Morals
sense of being in a landscaped pedestrian precinct." Most traffic disappeared from campus in the 1980s, and "scores of trees and thousands of flowers where cars and trucks had once dominated" now dominate the landscape.... View Details
Keywords: Education
- 24 Mar 2015
- First Look
First Look: March 24
flowers, juice, and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company with a sustainable competitive advantage. The company had already developed innovative citrus, grape, and... View Details
Keywords: Sean Silverthorne
- 27 Aug 2014
- Lessons from the Classroom
Learning From Japan’s Remarkable Disaster Recovery
earthquake killed thousands of area residents. "He talked about dozens of families walking from farmer to farmer, asking to find chrysanthemum flowers used for funerals," student Kazumasa Mukae (HBS MBA '14) recalls. "His... View Details
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Sure, the price of tulips in the Netherlands skyrocketed to such outlandish heights that one flower sold for the equivalent of several hundred dollars before the market crashed in 1637, taking the Dutch economy down with it for many years... View Details
Keywords: by Jim Aisner
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
ceremony in which a Scandinavian monarch presents the medal; and the traditional flowers flown in from San Remo, Italy, where Alfred Nobel spent the last years of his life. But, well before all that there's the traditional early morning... View Details
Keywords: by Carmen Nobel
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
Summing Up To remain sane and relevant, must we smell the flowers as well as the ozone? This month's question of how much obsolescence business and society (and by implication, we as managers) can absorb brought out both the poets and the... View Details
- 18 Sep 2013
- Research & Ideas
Unspoken Cues: Encouraging Morals Without Mandates
systemic view of how all these tasks fit together. The reason why mostly white flowers get planted on campus or an eleventh student section gets created (beyond the standard 10 sections first-year MBA students are divided into) might seem... View Details
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
Valentine's Day. For the first time, FedEx closed due to the storm and would not be able to deliver our flowers. In the flower business, you are given credit for making a marriage work, and you're also blamed for destroying a... View Details
Keywords: by Susan Young
- 25 Jan 2011
- First Look
First Look: Jan. 25
511-059 Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to... View Details
Keywords: Sean Silverthorne
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
a product or service varies for different customers, different buying units at the same customer, or the same customer in different contexts. What's the value of flowers delivered on—versus the day after—Valentine's Day? Or of one-stop... View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport, including "food miles". The... View Details
Keywords: Martha Lagace
- 16 Dec 2002
- Research & Ideas
Mentoring—Using the Voice of Experience
I wouldn't say no, but most of the people we talked to who were experienced coaches had patience—to a point. But, for example, Kanwal Rekhi of Excelan was the first Indian CEO to be listed on NASDAQ. Rekhi, during this period of intense View Details
Keywords: by Sean Silverthorne