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Show Results For
- All HBS Web
(1,093)
- People (3)
- News (246)
- Research (368)
- Events (1)
- Multimedia (1)
- Faculty Publications (225)
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- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The View Details
- August 2022
- Course Overview Note
Arts and Cultural Entrepreneurship
By: Rohit Deshpandé
Keywords: Cultural Entrepreneurship; Arts; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Deshpandé, Rohit. "Arts and Cultural Entrepreneurship." Harvard Business School Course Overview Note 523-035, August 2022.
- May 1993
- Case
Nasus School of Art
Herzlinger, Regina E. "Nasus School of Art." Harvard Business School Case 193-113, May 1993.
- October 2011 (Revised September 2014)
- Case
Paddle8: Painting a New Picture of the Art Market
By: Mukti Khaire
The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details
Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)
Khaire, Mukti. "Paddle8: Painting a New Picture of the Art Market." Harvard Business School Case 812-047, October 2011. (Revised September 2014.)
- August 2002 (Revised August 2003)
- Case
Electronic Arts Introduces The Sims Online
By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- March 2010 (Revised August 2010)
- Case
Creative Capital: Sustaining the Arts
By: G. Felda Hardymon and Ann Leamon
Creative Capital provides grants to individual artists using a venture capital model—the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their... View Details
Keywords: Arts; Business Model; Entrepreneurship; Venture Capital; Growth and Development Strategy; Nonprofit Organizations; Financial Services Industry
Hardymon, G. Felda, and Ann Leamon. "Creative Capital: Sustaining the Arts." Harvard Business School Case 810-098, March 2010. (Revised August 2010.)
- May 1993
- Teaching Note
Nasus School of Art TN
- March 2017 (Revised March 2022)
- Case
Flashion: Art vs. Science in Fashion Retailing
By: Kris Ferreira and Karim R. Lakhani
Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can... View Details
Keywords: Analytics; Pricing; Data; Service Operations; Forecasting and Prediction; Internet and the Web; Technology Adoption; Mathematical Methods; Decision Making; E-commerce; Retail Industry; Retail Industry; United States
Ferreira, Kris, and Karim R. Lakhani. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Case 617-059, March 2017. (Revised March 2022.)
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
organization. Our research on the newspaper industry indicates that the greater a manager's experience away from the core organization, the less likely that motivation remains focused on the threat to the core organization. Appoint an... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- January 2012 (Revised January 2014)
- Case
Hengdeli: The Art of Coexistence
By: Rohit Deshpandé and Nancy Hua Dai
In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers—Swatch Group, Richemont Group, LVMH Group, and Rolex Group—to maintain strong growth in the Greater... View Details
Keywords: Supply Chain Management; Apparel and Accessories Industry; Apparel and Accessories Industry; China
Deshpandé, Rohit, and Nancy Hua Dai. "Hengdeli: The Art of Coexistence." Harvard Business School Case 512-058, January 2012. (Revised January 2014.)
- October 2006 (Revised September 2007)
- Teaching Note
Electronic Arts in Online Gaming (TN)
- March 1976
- Teaching Note
Metropolitan Museum of Art (B), Teaching Note
- December 2013 (Revised January 2015)
- Case
Barbara Krakow Gallery
By: Jose Alvarez and Nyssa Liebermann
The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope... View Details
Keywords: Barbara Krakow Gallery; Art Gallery; Art Market; Art World; Artist; Auction House; Primary Art Market; Secondary Art Market; Exhibition; Contemporary Art; Art Collector; Art Dealer; Art Fair; No Haggle Pricing; Extended Sales Cycle; Christie's; Sotheby's; Online Art Seller; Barbara Krakow; Andrew Witkin; Catalogue Raisonne; Arts; Small Business; Business Model; Transition; Customer Relationship Management; Fine Arts Industry; Boston
Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)
- April 2004
- Teaching Note
The Arts Property and Hotel (TN)
By: Arthur I Segel
Teaching Note to (9-803-009). View Details
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
Khaire is a good barometer for such estimations, having deeply researched how value and markets are constructed around creative industries and products. In studying the modern Indian art market, for example,... View Details
- February 2006 (Revised August 2006)
- Case
Christo and Jeanne-Claude: The Art of the Entrepreneur
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Christo and Jeanne-Claude, the artists who created The Gates in New York City in 2005, are trying to decide how best to finance their next project. Over the River, a project to drape sections of the Arkansas River with translucent fabric is a very different enterprise... View Details
Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Christo and Jeanne-Claude: The Art of the Entrepreneur." Harvard Business School Case 806-014, February 2006. (Revised August 2006.)
- December 2006
- Article
Inside Intel: The Art of Andy Grove
Tedlow, Richard S. "Inside Intel: The Art of Andy Grove." HBS Alumni Bulletin (December 2006), 26–31.
- August 2003 (Revised November 2005)
- Teaching Note
Electronic Arts Introduces The Sims Online (TN)
By: Youngme E. Moon
Teaching Note for (9-503-008). View Details
Keywords: Entertainment and Recreation Industry
- January 2008 (Revised March 2011)
- Case
Henry J. Kaiser and the Art of the Possible
By: Anthony J. Mayo, Mark Benson and David Chen
From his humble beginnings as a local salesman in New York, Henry J. Kaiser rose to become one of the leading industrialists of 20th century America. Though he had no technical engineering training, Kaiser mastered the management and execution of plans for several... View Details
Keywords: History; Mission and Purpose; Transition; Management Practices and Processes; Construction; Corporate Entrepreneurship; Leadership Style; Business History; Business Growth and Maturation; Civil Society or Community; Business Strategy; Planning; Construction Industry; Construction Industry; United States
Mayo, Anthony J., Mark Benson, and David Chen. "Henry J. Kaiser and the Art of the Possible." Harvard Business School Case 408-072, January 2008. (Revised March 2011.)