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- All HBS Web
(159)
- News (88)
- Research (44)
- Multimedia (3)
- Faculty Publications (25)
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- July 2012
- Case
Droga5: Launching Jay-Z's Decoded
By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
- 2020
- Working Paper
Social Attachment to Place and Psychic Costs of Geographic Mobility: How Distance from Hometown and Vacation Flexibility Affect Job Performance
By: Prithwiraj Choudhury and Ohchan Kwon
Using a natural experiment and field interviews, this paper studies how social attachment to place imposes psychic costs on workers who experience geographic mobility. This is especially salient when workers are assigned to locations far from their hometown, which may... View Details
Keywords: Distance From Hometown; Social Attachment To Place; Psychic Costs; Worker Performance; Natural Experiment; Geographic Location; Familiarity; Employees; Performance; India
Choudhury, Prithwiraj, and Ohchan Kwon. "Social Attachment to Place and Psychic Costs of Geographic Mobility: How Distance from Hometown and Vacation Flexibility Affect Job Performance." Harvard Business School Working Paper, No. 19-010, August 2018. (Revised January 2020.)
- October 2006 (Revised March 2007)
- Case
Production I.G: Challenging the Status Quo
By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama
In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),... View Details
Keywords: Business Growth and Maturation; Competitive Advantage; Markets; Animation Entertainment; Going Public; Growth and Development Strategy; Motion Pictures and Video Industry; Tokyo
Hagiu, Andrei, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa, and Chisato Toyama. "Production I.G: Challenging the Status Quo." Harvard Business School Case 707-454, October 2006. (Revised March 2007.)
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
complicated history still dominate public consciousness. Memories of failed peace talks tend to loom larger than Israel’s image as a startup nation. Thousands of Instagram posts from Tel Aviv’s gay pride festivities or the buzz from... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
attend the Korean cultural festival KCON. RM remarked, “It was the first time we had such a huge crowd. Apparently, KCON 2014 LA was the starting point of our US fanbase.” Days after KCON ended, BTS released Dark & Wild, which sold... View Details
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
get free entry to “ApeFest,” the music festival we referenced earlier. Even the Vatican has issued NFTs that give holders exclusive access to historical artifacts and documents.* *And of course, these sorts of benefits are typically... View Details
- 19 Sep 2023
- Research & Ideas
What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space
in an intellectual jam session, like a jazz festival of ideas. The other course is a new one, an elective curriculum course at the Business School. It’s focused on India, and the lens is one of creativity and entrepreneurship. India is... View Details
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
Kikovic Each year, the small northeast Texas town of Marshall pulls out all of the stops for its annual Wonderland of Lights festival. And for years, South Korean electronics company Samsung also worked hard to make it special. The View Details
- 19 May 2015
- First Look
First Look: May 19
Platform: Business at the Kumbh Mela By: Macomber, John D., and Tarun Khanna Abstract—India's Kumbh Mela, a religious festival occurring once every 12 years at the confluence of the Ganges and Yamuna rivers, attracts over 80 million... View Details
Keywords: Sean Silverthorne
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
middle-class Indians could already afford to buy. The opulence also justified the high prices and created a natural market because these were luxurious garments that could be worn at festive occasions such as weddings, when people spent... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
Indian festival of Diwali. We find evidence of heterogenous effects based on the location of the production center and on gender. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54874 Class Matters: The Role of... View Details
Keywords: Dina Gerdeman
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
around Earth Day festivals taking place around the world. But the biggest news isn't the millions of people partying in parks. It's the millions of dollars that banks are dedicating to solving environmental problems, joined by companies... View Details
- 04 Mar 2014
- First Look
First Look: March 4
Festival-Beyond the Festival Template Jaipur Literature Festival (JLF), dubbed "the greatest literary show on earth" was an annual event held in late January at the Diggi Palace in Jaipur. JLF... View Details
Keywords: Sean Silverthorne
- 25 Feb 2020
- Research & Ideas
For Migrant Workers, Homesickness Can Reduce Productivity
production centers spread across the country. They learned that first-year workers were usually permitted to travel home for the festivals of Diwali, while the more experienced third-year workers had to stay behind to manage projects.... View Details
Keywords: by Kristen Senz
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
return, many of Tongal's members have done quite well. In addition to a vast array of marketing videos, Tongal had seven films in the Sundance Film Festival this year, and 41 of its people earned more than six figures last year. "We have... View Details
Keywords: by Dina Gerdeman
- 07 Mar 2013
- Research & Ideas
Video: Harvard Business School at the Kumbh Mela
restrict the religious groups' acreage and make the roads even wider to control foot traffic—and land disputes-even more? What about expanding the festival site northward, thereby creating the equivalent of urban sprawl? Or will you... View Details
- 13 Mar 2012
- First Look
First Look: March 13
which was founded by actor/director Robert Redford to promote independent filmmaking. Started as a "Lab" where independent filmmakers could work on their film projects, the Institute soon expanded to organize the Sundance Film View Details
Keywords: Sean Silverthorne
- 26 Jul 2016
- First Look
July 26, 2016
Mela, a three-month-long Hindu festival. We estimate that the festival was attended by 61 million people, making it the largest gathering in the history of humanity. While we find strong overall evidence for both types of homophily for... View Details
Keywords: Sean Silverthorne
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
(Yu’e Bao), wealth management (Ant Fortune), digital-only banking (MYbank), credit scoring (Zhima Credit), and consumer credit portal (Ant Credit Pay) among others. After another sales record during the 2016 11.11 Global Shopping Festival... View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
and some is better at the fourth," says Teixeira, who will deliver a lecture explaining how to foster each step at the Cannes Lions International Advertising Festival on June 20. "The challenge lies in getting the best mix of all four... View Details