Facial Expressions - Publications - Faculty & Research

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

Teixeira uses an eye-tracking setup that also films a viewer's face: Software detects facial deviations and analyzes universal facial expressions for joy, disgust, sadness,... View Details

Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

habits are changing with the coronavirus pandemic one they leave Amazon, they may be reluctant to return.” “Bac” expressed the following concern: “Amazon better worry about its relationship with law enforcement and View Details

Keywords: by James Heskett; Retail

11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

The children's classic The Polar Express tells the fanciful story of a young boy's journey to the North Pole on a train filled with chocolate and candy. But when Warner Brothers released a $165 million computer-animated version of the... View Details

Keywords: by Carmen Nobel

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

tools like an infrared eye tracker to measure eye movements and special vision software that analyzes facial expressions to gauge emotional responses. Experiments in the field are gaining popularity too,... View Details

Keywords: by Carmen Nobel

30 Aug 2011
First Look

First Look: August 30

video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and... View Details

Keywords: Sean Silverthorne

15 Dec 2009
First Look

First Look: Dec. 15, 2009

EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions into digital outcomes. Emotiv wants the technology to be adopted by mainstream... View Details

Keywords: Martha Lagace

08 Dec 2003
Research & Ideas

Is That Really Your Best Offer?

hints of emotion leak out in facial movements—a momentary blush or twitch that might be caught in a couple frames of film but would escape the notice of most untrained observers. Evidence suggests that micro-expressions are there to be... View Details

Keywords: by Michael Wheeler

06 Mar 2012
First Look

First Look: March 6

advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads. We also use a system that analyzes facial View Details