Facial Expressions - Publications - Faculty & Research

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Student Research - Doctoral

They Express Passion More Frequently and More Diversely By: Kai Krautter , Anabel Büchner and Jon M. Jachimowicz Passion is stereotypically expressed through animated facial... View Details

Web

Diversity and Inclusion - Christensen Center for Teaching & Learning

non-verbal reactions (e.g., facial expressions, body language). In addition, the response will clearly depend on the nature of the comment – for example, how extreme it is and whether offense seems to be intended. In general, the most... View Details

Portrait Project

Xiaomu Yu

will never forget the facial expression of my 10-month-old daughter when she took her very first bite of a citrus. She looked deeply astonished, yet so satisfied. Her message was pretty clear – "How... View Details

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

importance of “oral language” as an important managerial cognitive capability, we code the topics and sentiments expressed in the text of what the CEOs say (verbal language) and separately code the facial... View Details

Keywords: Dina Gerdeman

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

between other ads as emotional buffers—sort of palate cleansers for the soul. Participants could watch an ad until the end or skip to the next one by pressing the space bar at any time. In each case, a camera recorded participants' facial... View Details

Keywords: by Carmen Nobel; Consumer Products

28 May 2019
News

Turning Point: Into the Wild

relationships. Alexandra Morehouse is the CMO at Banner Health. On a recent trip to see Japan’s famous snow monkeys, she noticed they had facial expressions identical to those she sometimes sees in board... View Details

01 Dec 2017
News

The Future of VR is Animated Bunnies

as they mimic each other’s motions. Baobab’s characters do the same thing, imitating the facial expressions and other motions of the viewers. As they explore the virtual world of Invasion!, for instance,... View Details

Keywords: Janelle Nanos

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

the viewers' emotional response with the help of eye-tracking technology combined with facial expression analysis software. Evoking surprise proved to be the most effective way of capturing attention, while... View Details

Keywords: Re: Multiple Faculty; Technology

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

Teixeira uses an eye-tracking setup that also films a viewer's face: Software detects facial deviations and analyzes universal facial expressions for joy, disgust, sadness,... View Details

Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch.... View Details

Keywords: by Carmen Nobel; Advertising

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

habits are changing with the coronavirus pandemic one they leave Amazon, they may be reluctant to return.” “Bac” expressed the following concern: “Amazon better worry about its relationship with law enforcement and View Details

Keywords: by James Heskett; Retail

11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

The children's classic The Polar Express tells the fanciful story of a young boy's journey to the North Pole on a train filled with chocolate and candy. But when Warner Brothers released a $165 million computer-animated version of the... View Details

Keywords: by Carmen Nobel

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

tools like an infrared eye tracker to measure eye movements and special vision software that analyzes facial expressions to gauge emotional responses. Experiments in the field are gaining popularity too,... View Details

Keywords: by Carmen Nobel

30 Aug 2011
First Look

First Look: August 30

video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and... View Details

Keywords: Sean Silverthorne

08 Dec 2003
Research & Ideas

Is That Really Your Best Offer?

hints of emotion leak out in facial movements—a momentary blush or twitch that might be caught in a couple frames of film but would escape the notice of most untrained observers. Evidence suggests that micro-expressions are there to be... View Details

Keywords: by Michael Wheeler

15 Dec 2009
First Look

First Look: Dec. 15, 2009

EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions into digital outcomes. Emotiv wants the technology to be adopted by mainstream... View Details

Keywords: Martha Lagace

06 Mar 2012
First Look

First Look: March 6

advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads. We also use a system that analyzes facial View Details