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  • All HBS Web  (1,414)
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  • All HBS Web  (1,414)
    • News  (130)
    • Research  (1,025)
    • Events  (12)
    • Multimedia  (2)
  • Faculty Publications  (509)
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  • July 2020
  • Case

Applying Data Science and Analytics at P&G

By: Srikant M. Datar, Sarah Mehta and Paul Hamilton
Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G’s approach to data management and governance, and reviews the challenges associated... View Details
Keywords: Data Science; Analytics; Analysis; Information; Information Management; Information Types; Innovation and Invention; Strategy; Analytics and Data Science; Consumer Products Industry; United States; Ohio
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Datar, Srikant M., Sarah Mehta, and Paul Hamilton. "Applying Data Science and Analytics at P&G." Harvard Business School Case 121-006, July 2020.
  • March 2020
  • Article

Diagnosing Missing Always at Random in Multivariate Data

By: Iavor I. Bojinov, Natesh S. Pillai and Donald B. Rubin
Models for analyzing multivariate data sets with missing values require strong, often assessable, assumptions. The most common of these is that the mechanism that created the missing data is ignorable—a twofold assumption dependent on the mode of inference. The first... View Details
Keywords: Missing Data; Diagnostic Tools; Sensitivity Analysis; Hypothesis Testing; Missing At Random; Row Exchangeability; Analytics and Data Science; Mathematical Methods
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Bojinov, Iavor I., Natesh S. Pillai, and Donald B. Rubin. "Diagnosing Missing Always at Random in Multivariate Data." Biometrika 107, no. 1 (March 2020): 246–253.
  • February 2017
  • Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
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Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
  • February 2018 (Revised June 2021)
  • Case

New Constructs: Disrupting Fundamental Analysis with Robo-Analysts

By: Charles C.Y. Wang and Kyle Thomas
This case highlights the business challenges associated with a financial technology firm, New Constructs, that created a technology that can quickly parse complicated public firm financials to paint a clearer economic picture of firms, remove accounting distortions,... View Details
Keywords: Fundamental Analysis; Machine Learning; Robo-analysts; Financial Statements; Financial Reporting; Analysis; Information Technology; Accounting Industry; Financial Services Industry; Information Technology Industry; North America; Tennessee
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Wang, Charles C.Y., and Kyle Thomas. "New Constructs: Disrupting Fundamental Analysis with Robo-Analysts." Harvard Business School Case 118-068, February 2018. (Revised June 2021.)
  • February 2021 (Revised May 2021)
  • Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover
Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details
Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States
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Nanda, Ramana, Abhishek Nagaraj, and Allison Ciechanover. "SafeGraph: Selling Data as a Service." Harvard Business School Case 821-082, February 2021. (Revised May 2021.)
  • 16 Jul 2013
  • Working Paper Summaries

Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case

Keywords: by Robert Lagerstrom, Carliss Baldwin, Alan MacCormack & David Dreyfus
  • 2024
  • Working Paper

Empirical Guidance: Data Processing and Analysis with Applications in Stata, R, and Python

By: Melissa Ouellet and Michael W. Toffel
This paper describes a range of best practices to compile and analyze datasets, and includes some examples in Stata, R, and Python. It is meant to serve as a reference for those getting started in econometrics, and especially those seeking to conduct data analyses in... View Details
Keywords: Empirical Methods; Empirical Operations; Statistical Methods And Machine Learning; Statistical Interferences; Research Analysts; Analytics and Data Science; Mathematical Methods
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Ouellet, Melissa, and Michael W. Toffel. "Empirical Guidance: Data Processing and Analysis with Applications in Stata, R, and Python." Harvard Business School Working Paper, No. 25-010, August 2024.
  • Article

Measurement of Multiple Sites in Service Firms with Data Envelopment Analysis

By: R. Metters, F. Frei and V. Vargas
Keywords: Measurement and Metrics; Data and Data Sets; Service Industry
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Metters, R., F. Frei, and V. Vargas. "Measurement of Multiple Sites in Service Firms with Data Envelopment Analysis." Production and Operations Management 8, no. 3 (Fall 1999): 264–281.
  • February 2021 (Revised February 2021)
  • Background Note

eGrocery and the Role of Data for CPG Firms

By: Ayelet Israeli, Fedor (Ted) Lisitsyn and Mark A. Irwin
This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)." View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
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Israeli, Ayelet, Fedor (Ted) Lisitsyn, and Mark A. Irwin. "eGrocery and the Role of Data for CPG Firms." Harvard Business School Background Note 521-077, February 2021. (Revised February 2021.)
  • 2022
  • Working Paper

Where the Cloud Rests: The Location Strategies of Data Centers

By: Shane Greenstein and Tommy Pan Fang
This study provides an analysis of the entry strategies of third-party data centers in the United States. We examine the market before the pandemic in 2018 and 2019, when supply and demand for data services were geographically stable. We compare with the entry... View Details
Keywords: Cloud Computing; Location Strategies; Data Centers; Information Infrastructure
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Greenstein, Shane, and Tommy Pan Fang. "Where the Cloud Rests: The Location Strategies of Data Centers." Harvard Business School Working Paper, No. 21-042, September 2020. (Revised June 2022.)
  • July 2022
  • Teaching Note

eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-077. View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
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Israeli, Ayelet. "eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms." Harvard Business School Teaching Note 523-012, July 2022.
  • January 1983 (Revised January 1998)
  • Background Note

Note on Analyzing BGIE Data

Introduces students to the process of data analysis in Business, Government, and the International Economy (BGIE) cases. Uses examples from Selected U.S. Statistics: Part I. View Details
Keywords: Data and Data Sets; Analysis
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Rukstad, Michael G. "Note on Analyzing BGIE Data." Harvard Business School Background Note 383-094, January 1983. (Revised January 1998.)
  • 2013
  • Working Paper

Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case

By: Robert Lagerstrom, Carliss Baldwin, Alan MacCormack and David Dreyfus
We test a method that was designed and used previously to reveal the hidden internal architectural structure of software systems. The focus of this paper is to test if it can also uncover new facts about the components and their relationships in an enterprise... View Details
Keywords: Complexity; Applications and Software; Product Design; Pharmaceutical Industry
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Lagerstrom, Robert, Carliss Baldwin, Alan MacCormack, and David Dreyfus. "Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case." Harvard Business School Working Paper, No. 13-105, June 2013.
  • August 2016 (Revised November 2019)
  • Supplement

eSig: Growth Analysis

By: Mark N. Roberge and Thomas R. Eisenmann
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a... View Details
Keywords: Esignature; Computer Software; Entrepreneurship; Business Startups; Management; Marketing Channels; Applications and Software; Computer Industry; United States
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Roberge, Mark N., and Thomas R. Eisenmann. "eSig: Growth Analysis." Harvard Business School Spreadsheet Supplement 817-701, August 2016. (Revised November 2019.)
  • Article

Collection, Exploration and Analysis of Crowdfunding Social Networks

By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh
Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have... View Details
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Cheng, Miao, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang, and Po-Ling Loh. "Collection, Exploration and Analysis of Crowdfunding Social Networks." Proceedings of the International Workshop on Exploratory Search in Databases and the Web 3rd (2016): 25–30.
  • Research Summary

Managerial Decision Analysis

By: David E. Bell
David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details
  • April 2006
  • Background Note

Informing Service Management with Customer Data

By: Frances X. Frei and Dennis Campbell
Taught as the third module in a Harvard Business School course on Managing Service Operations. Explores the role of data analysis in ongoing service management. Describes how to realize the maximum amount of value from analyses and use this information in... View Details
Keywords: Decision Making; Design; Analytics and Data Science; Service Operations; Mathematical Methods; Value
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Frei, Frances X., and Dennis Campbell. "Informing Service Management with Customer Data." Harvard Business School Background Note 606-097, April 2006.
  • August 2016 (Revised November 2019)
  • Case

eSig: Growth Analysis

By: Mark Roberge and Tom Eisenmann
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations (available as a... View Details
Keywords: Esignature; Computer Software; Business or Company Management; Marketing Channels; Applications and Software; Business Startups; Computer Industry
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Roberge, Mark, and Tom Eisenmann. "eSig: Growth Analysis." Harvard Business School Case 817-009, August 2016. (Revised November 2019.)
  • 2013
  • Working Paper

Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier
We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover... View Details
Keywords: Communication Technology; Complexity; Applications and Software; Product Design; Telecommunications Industry
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Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, and Stephan Aier. "Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case." Harvard Business School Working Paper, No. 13-103, June 2013.
  • August 2021 (Revised February 2024)
  • Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen
The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details
Keywords: Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Analytics and Data Science; Sports Industry; San Francisco; United States
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Bojinov, Iavor I., and Michael Parzen. "Data Science at the Warriors." Harvard Business School Case 622-048, August 2021. (Revised February 2024.)
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