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- Faculty Publications (20)
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- All HBS Web (305)
- Faculty Publications (20)
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
experts to weigh in on 2018’s top spots. Jill Avery Senior Lecturer of Business Administration 2017 was a somber and contentious year for the United States. So it came as no surprise on Super Bowl Sunday to see marketers compile a... View Details
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
and financial distress—a mentally toxic combination for many. In fact, almost half of adults in the United States, 45 percent, say that worry and stress related to the coronavirus and the resulting economic downturn are hurting their... View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 2025
- Working Paper
Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas
By: Jacqueline N. Lane, Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan
The evaluation of innovative early-stage projects is essential for allocating limited resources. We
investigate how the evaluation format affects the identification of feasibility issues through a
field experiment at a leading research university. Experts were... View Details
Keywords: Innovation Evaluation; Evaluation Criteria; Feasibility Assessment; Attention Allocation; Cognitive Mechanisms; Field Experiment; Research; Performance Evaluation; Innovation and Invention; Prejudice and Bias
Lane, Jacqueline N., Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber, and Eva C. Guinan. "Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas." Harvard Business School Working Paper, No. 24-064, March 2024. (Revised May 2025.)
- 14 Oct 2013
- Research & Ideas
Time that Government Reopens for Business
doesn't increase its debt limit on October 17, it will start defaulting on its bills—an unprecedented event in the nation's history. Senior Lecturer Joseph B. Fuller, a member of the School's Entrepreneurial Management Unit and an expert... View Details
Keywords: by Jim Aisner
- 01 May 2020
- In Practice
COVID-19’s Hard Lessons Might Prepare Business for Climate Change
The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change. We asked faculty members affiliated with the Business and Environment Initiative at... View Details
Keywords: by Danielle Kost
- 29 Feb 2024
- Blog Post
African American Student Union Spotlight on Social Enterprise
inclusion. I believe in the power of innovative and human-centered technology that can alleviate poverty by providing vulnerable populations with access to financial services including insurance, savings, or lending that can be life changing and saving. In the longer... View Details
- 07 Dec 2022
- Blog Post
2022 Climate Symposium: Tackling Climate Together
With over 500 tickets sold, the Symposium, held on HBS campus on November 6, 2022, facilitated conversation and reflection between leaders and experts from all areas and industries about the challenges and opportunities of climate change.... View Details
- 08 May 2020
- In Practice
Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On
often support underserved communities and regions that at this time need the most support. Adopting an Agile response, with a leadership model that provides a focused set of actions combined with an operating system that iteratively is... View Details
Keywords: by Danielle Kost
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
The Internet is running out of room. Experts predict that in two or three years we will run out of Web addresses, so-called IP addresses, that can be assigned to new Internet-based sites and services. Each site is assigned a unique number... View Details
- 15 Mar 2011
- First Look
First Look: March 15
examine the organizational transformation of risk experts in two large U.K. banks, where we study the dynamics of the risk management function over a period of five years. Our findings indicate that the rising influence of a staff... View Details
Keywords: Sean Silverthorne
Unleashed
When leaders seek out advice, they’re often told to fix themselves. But should they? Leaders are constantly being told to develop their strengths, mine their failures for insight into what to change, and work to correct real or perceived... View Details
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
green space and recreation, air quality, extreme weather events. Public health coalitions that cross sectors and the need to “think outside the building” will combine the efforts of many distinct organizations toward ensuring community... View Details
Keywords: by Danielle Kost
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
With the sale of the Washington Post to Jeff Bezos, the newspaper enters a crucial phase in its 136-year history amid disruptive changes in communications, technology, and reader habits. According to HBS professors Bharat Anand and David Collis, both View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
media coverage and nobody wanted to write about Internet shopping," he said. He advised would-be entrepreneurs to work on developing a compelling story about their company that will appeal to the media. "It's very important to View Details
Keywords: by Julie Jette
- Article
An Integrated Decision-Making Approach for Improving European Air Traffic Management
By: Yael Grushka-Cockayne, Bert De Reyck and Zeger Degraeve
We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will... View Details
Keywords: Decision Making; Framework; Operations; Performance Improvement; Government Administration; Air Transportation Industry; Europe
Grushka-Cockayne, Yael, Bert De Reyck, and Zeger Degraeve. "An Integrated Decision-Making Approach for Improving European Air Traffic Management." Management Science 54, no. 8 (August 2008): 1395–1409.
- 04 Mar 2014
- First Look
First Look: March 4
opportunities they'll pursue and which they'll decline, rather than simply reacting to emergencies, leaders can and do engage meaningfully with work, family, and community. They've discovered through hard experience that prospering in the senior ranks is a matter of... View Details
Keywords: Sean Silverthorne
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
In the opening panel of the conference, titled "Japan Towards the 21st Century: How Should Japan Compete?" moderator and Harvard University professor Michael Porter laid a framework for experts from Japanese business,... View Details
Keywords: by Hilah Geer
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
Sony and Sega and Nintendo have a combined market cap that's 10X of SGI's. "To me, that's a classic example of drinking your own bath water and not realizing it. SGI had the technology; they were 10 years ahead of everybody. But that... View Details
Keywords: by Martha Lagace
- Research Summary
Research
Professor Karmarkar's research in consumer behavior develops theory-driven frameworks “from the brain up”. In particular, using a combination of consumer psychology, behavioral economics, and insights from neuroscience, she investigates the factors that consciously... View Details
- 27 Jul 2023
- Blog Post
Buy big, sell small
distribution model by providing a digital platform where shop owners can order fast-moving consumer goods online or by phone from local wholesalers who combine their orders with others from nearby kiranas. “We’re like a Costco or Sam’s... View Details