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  • October 2022
  • Exercise

Shanty Real Estate: Updated Confidential Information for iBuyer

By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
Keywords: Algorithm; Decision Choices and Conditions; Measurement and Metrics; Market Timing; Decision Making
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    Alison Wood Brooks

    Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details

    • Teaching Interest

    Overview

    I taught for five years in the first-year MBA course, Business, Government, and the International Economy. I now teach Globalization and Emerging Markets to second-year MBAs, as well as an executive education module on global economics in the Owner/President Management... View Details
    • March 2016 (Revised February 2023)
    • Exercise

    Advertising Experiments at RestaurantGrades

    By: Michael Luca, Weijia Dai and Hyunjin Kim
    Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
    Keywords: Analysis; Digital Marketing
    Related
    • March 2016 (Revised February 2023)
    • Teaching Note

    Advertising Experiments at RestaurantGrades

    By: Michael Luca, Weijia Dai and Hyunjin Kim
    Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
    Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness
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    • 03 May 2011
    • First Look

    First Look: May 3

    Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many... View Details
    Keywords: Sean Silverthorne
    • 04 May 2023
    • News

    Class of 2024 Embarks on Global Immersion

    This year marks the return of international travel for the MBA Program’s FIELD Global Immersion (FGI) course, an experiential learning opportunity that gives first-year students in the Required Curriculum hands-on exposure to how business is conducted in markets around... View Details
    • 25 Aug 2015
    • First Look

    First Look Tuesday

    monetary effect of athletic success to many academic institutions in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49494 Forthcoming IMF Economic Review An Evaluation of Money Market Fund Reform... View Details
    • Web

    Curriculum - Business & Environment

    Acquisitions, Value Creation Under Polman's leadership, Unilever focused on long-term shareholder value accretion with a multi-stakeholder approach that emphasized global growth in revenues and earnings through deep penetration in rapidly growing emerging View Details
    • 22 Feb 2018
    • Book

    The New History of American Capitalism

    Since the start of the 2000s, historians have renewed their interest in capitalism, two Harvard professors observe in their new book, American Capitalism: New Histories. One of the primary contributing factors for this, according to Sven Beckert and Christine Desan, is... View Details
    Keywords: Manufacturing
    • 22 May 2017
    • Lessons from the Classroom

    A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

    Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and View Details
    Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
    • Web

    Career Re-Entry & Flexible Work - Alumni

    learning, support and opportunities through interactive group programming. Inspiring Capital The Return with Purpose Fellowship is a year-long experiential learning program with exposure to Inspiring Capital's broader social impact... View Details
    • 01 Dec 2023
    • News

    A Continuum of Innovation

    Ventures, and Digital Marketing Workshop. In the next several years, you’ll see an even greater flowering of offerings in this area, whether it’s AI or biotech or space. We’re getting more students at HBS, especially through the joint... View Details
    Keywords: Jennifer Gillespie
    • 07 Aug 2007
    • First Look

    First Look: August 7, 2007

      Working PapersThe New Market for Federal Judicial Law Clerks Authors:Christopher Avery, Christine Jolls, Richard Posner, and Alvin E. Roth Abstract In the past, judges have often hired applicants for judicial clerkships as early as the... View Details
    Keywords: Martha Lagace
    • 03 May 2010
    • Research & Ideas

    What Is the Future of MBA Education?

    creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole had a long way to go. So while... View Details
    Keywords: by Martha Lagace; Education
    • 30 Dec 2013
    • Research & Ideas

    Most Popular Articles of 2013

    between a hospital's focus on both conformance and experiential dimensions of quality and their impact on financial and clinical outcomes. Imperfect Information, Patent Publication, and the Market for Ideas... View Details
    Keywords: by Staff
    • Web

    Entrepreneurial Sales 101: Founder Selling - Course Catalog

    organizational activity leverages off that single fact. Markets are not totally rational organizations and the firms with the best sales teams will usually win. “Superior sales and distribution by itself can create a monopoly, even with... View Details
    • 17 Sep 2013
    • First Look

    First Look: September 17

    for the company contacts outsourcing the work, as the workers in India are paid about the market wage for their work. These results and other observations lead to the conclusion that diaspora connections continue to be important even as... View Details
    Keywords: Sean Silverthorne
    • 10 Aug 2021
    • Blog Post

    Meet the Health & Wellness Club

    that the market will continue to grow in leaps and bounds in the coming years. We hope to serve as a conduit for business school students and partners looking to create positive change in the industry in the years ahead. Opportunities for... View Details
    Keywords: Health-Related Services; Health Care; Consumer Products / Retail
    • Web

    Entrepreneurial Sales 102: Building, Managing, and Scaling the First Sales Team as a Founder, Investor, or Advisor - Course Catalog

    a winning tactic. It is not. Often the critical success factor is exactly how a firm goes to market – with its sales force. But the rules have changed – innovations like ‘product-led-growth’ models and social media are changing the status... View Details