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  • March 2016 (Revised February 2023)
  • Exercise

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
Keywords: Analysis; Digital Marketing
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  • Teaching Interest

Overview

I taught for five years in the first-year MBA course, Business, Government, and the International Economy. I now teach Globalization and Emerging Markets to second-year MBAs, as well as an executive education module on global economics in the Owner/President Management... View Details
  • October 2022
  • Exercise

Shanty Real Estate: Updated Confidential Information for iBuyer

By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
Keywords: Algorithm; Decision Choices and Conditions; Measurement and Metrics; Market Timing; Decision Making
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  • March 2016 (Revised February 2023)
  • Teaching Note

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness
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  • 03 May 2011
  • First Look

First Look: May 3

achieved something, however small. If the person drags out of the office disengaged and joyless, a setback is likely to blame. This progress principle suggests that managers have more influence than they may realize over employees' well-being, motivation, and creative... View Details
Keywords: Sean Silverthorne
  • 25 Jun 2014
  • Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

years, MacCormack has led FIELD (Field Immersion Experiences for Leadership Development), a hands-on experiential learning program that has arguably revolutionized education at HBS more than any development... View Details
Keywords: by Michael Blanding; Education
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

even excluding COVID-19 deaths) Mental health crises Secondary health problems from neglect/postponement of routine/preventative care Mass unemployment Dining, entertainment, arts, tourism industries—the whole experiential... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

impact by comparing warnings received after having safe personal experience with those received before people start making choices. A series of five experiments studies this question with a paradigm that combines both descriptive information (i.e., the warning) and... View Details
Keywords: Martha Lagace
  • 25 Aug 2015
  • First Look

First Look Tuesday

dynamics that guide a vicarious learning interaction. Integrating theories of experiential learning and symbolic interactionism, I offer a theoretical account of coactive... View Details
  • 10 Sep 2001
  • What Do You Think?

Do MBAs Need More Street Smarts?

Summing Up Summing up the unusually large number of responses to the piece on street smarts, the consensus is that they represent skills taught by experience, role models, and experiential learning... View Details
Keywords: by James Heskett
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole... View Details
Keywords: by Martha Lagace; Education
  • 17 Sep 2013
  • First Look

First Look: September 17

implementation cost. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=14-020.pdf The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance By: Senot, Claire, Aravind... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2019
  • Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve gotten used to as consumers.... View Details
Keywords: by Jen McFarland Flint; Retail
  • 24 Nov 2008
  • Research & Ideas

Harvard Business School Discusses Future of the MBA

students for the future." –Jay Light, HBS Beyond the classroom, global preparation also involves travel, study, and work abroad. This is where experiential learning comes into play. At HBS, students... View Details
Keywords: by Roger Thompson & HBS Bulletin; Education
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

value than e-commerce, such as immediacy, curated selection, or allowing touch and feel of non-digital experiential goods. Thinking of online shopping as a compliment and an opportunity, rather than as a substitute and a threat to offline... View Details
Keywords: by Danielle Kost; Retail
  • 21 May 2014
  • Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

theory. "The more efficient style of learning may be in the form of assigned readings, but the experimental and experiential style of learning is probably more natural.... View Details
Keywords: by Michael Blanding; Education
  • 07 Sep 2010
  • Research & Ideas

Mindful Leadership: When East Meets West

others. Self-awareness starts with understanding one's life story and the impact of one's crucibles, and reflecting on how these contribute to motivations and behaviors. As people come to accept the less-favored parts of themselves that they do not like or have... View Details
Keywords: by Sean Silverthorne
  • 16 Dec 2002
  • Lessons from the Classroom

Marrying Distance and Classroom Education

In an interview with HBS Working Knowledge editor Sean Silverthorne, Harvard Business School professor Dorothy Leonard and research assistant Brian DeLacey discuss their research and the recent Adult Learning Workshop held at Harvard... View Details
Keywords: by Sean Silverthorne
  • 29 Sep 2015
  • First Look

September 29, 2015

Learning By: Zuzul, Tiona, and Amy C. Edmondson Abstract—This paper theorizes a relationship between legitimacy building and learning for new firms in nascent industries. We conducted a longitudinal study of... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2002
  • Research & Ideas

Mentoring—Using the Voice of Experience

research. Dorothy Leonard: There are two streams of research that are coming together here. One stream is the research that Brian and I started a couple of years ago: the use of technology in aiding learning processes both face-to-face... View Details
Keywords: by Sean Silverthorne

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