Expansion - Publications - Faculty & Research - Harvard Business School

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Jan 01 2018
Article

Charting Muji's Global Expansion

02 Jun 2021
News

The NBA's African Expansion

The National Basketball Association recently announced the creation of NBA Africa, a new entity that will operate the Basketball Africa League (BAL), build corporate partnerships, expand content and media rights, and support local efforts to construct new basketball... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

February 2010
Case

Shurgard Self-Storage: Expansion to Europe (Abridged)

By: Richard G. Hamermesh

Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details

Keywords: Business Model; Business Growth and Maturation; Multinational Firms and Management; Logistics; Corporate Entrepreneurship; Trade; Equity; Corporate Finance; United States; Europe

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

September 1999
Supplement

Jollibee Foods Corporation: International Expansion

By: Christopher A. Bartlett

Presents interviews with CEO Tony Tan Caktiong and international division VP, Noli Tingzon, elaborating on issues and raising new issues on Jollibee's global strategy and organization. View Details

Keywords: Managerial Roles; Globalized Firms and Management; Global Strategy; Organizational Design; Expansion; Food and Beverage Industry

August 2014 (Revised March 2015)
Case

Optimization and Expansion at OpenTable

By: Benjamin Edelman and Karen Webster

OpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card. View Details

Keywords: Payments; Pricing; Mobile; Rollout; Incrementality; Innovation Strategy; Credit Cards; Accommodations Industry; Information Technology Industry; United States

November 2004 (Revised May 2010)
Teaching Note

Shurgard Self-Storage: Expansion to Europe and Shurgard Self-Storage: Expansion to Europe (Abridged) (TN)

By: Richard G. Hamermesh and Indra Reinbergs

Keywords: Europe

November 1994
Case

Bain & Company: International Expansion

By: Michael Y. Yoshino and J. Peter Williamson

Bain & Co., a leading strategy consulting firm, faces major strategic and organizational issues regarding global expansion. The Bain partners must choose a course among many exciting and attractive opportunities for growth. Also explores organizational and managerial... View Details

Keywords: Business or Company Management; Growth and Development Strategy; Management; Expansion; Global Strategy; Decision Making; Organizations; Partners and Partnerships; Consulting Industry

October 2010 (Revised December 2010)
Case

Global Expansion at Sanford C. Bernstein (A) (Abridged)

By: Linda A. Hill and Dana Teppert

Sanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Organizational Structure; Expansion; Financial Services Industry; Hong Kong

November 2018
Teaching Note

Sanctuary Soft: International Expansion Strategies

By: Boris Groysberg and Olivia Hull

2006
Case

Fast Retailing's Global Expansion Plan

By: Hirotaka Takeuchi

Keywords: Global Strategy

September 2016
Case

Generali: Paving the Way for CEE Expansion

By: Dante Roscini and Emer Maloney

Generali was one of Italy’s largest companies and one of Europe’s largest insurers and had for decades been at the center of the web of cross-shareholding that has characterized the opaque brand of old Italian capitalism. This bred sub-par returns while serving to... View Details

Keywords: Joint Ventures; Transformation; Insurance; Emerging Markets; Negotiation Deal; Business and Shareholder Relations; Expansion; Business Strategy; Insurance Industry; Italy; Europe

October 2010
Supplement

Global Expansion at Sanford C. Bernstein (B) (Abridged)

By: Linda A. Hill and Dana Teppert

Sanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and... View Details

Keywords: Leadership; Problems and Challenges; Global Strategy; Perspective; Adaptation; Expansion; Organizational Culture; Cross-Cultural and Cross-Border Issues; Financial Services Industry; Hong Kong

October 2014
Teaching Note

Optimization and Expansion at OpenTable

By: Benjamin Edelman

Supplements 915003 View Details

December 1980 (Revised October 1993)
Case

National Expansion at Neiman Marcus

By: Robert G. Eccles Jr.

Keywords: Business Growth and Maturation; Retail Industry

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04 Nov 2014
News

With Inaugural Success, HBX Eyes Expansion

August 2023 (Revised December 2023)
Case

Money Fellows: The Quest for Expansion

By: Álvaro Rodríguez Arregui, Michael Chu and Ahmed Dahawy

This case explores the opportunities and challenges associated with expanding the operations of a complex entrepreneurial business model. It highlights how cultural aspects of different geographies impact a startup's operational and economic models. The case also... View Details

Keywords: Business Model; Developing Countries and Economies; Geographic Scope; Business Strategy; Mobile and Wireless Technology; Cross-Cultural and Cross-Border Issues; Business and Shareholder Relations; Financial Services Industry; Banking Industry; Egypt

February 2005 (Revised August 2008)
Case

Arcelik Home Appliances: International Expansion Strategy

The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other... View Details

Keywords: Global Strategy; Growth and Development Strategy; Diversification; Expansion; Consumer Products Industry; Turkey

January 1991
Article

Diversified Expansion by Large Established Firms

By: C. A. Montgomery and S. Hariharan

Keywords: Business Ventures; Expansion; Diversification

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June 2010
Case

Playa Dorada Tennis Club: Expansion Strategy

By: W. Earl Sasser Jr. and Brent Kazan

Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details

Keywords: Service Operations; Planning; Price; Expansion; Tourism Industry; Accommodations Industry; Travel Industry; Florida

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