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Show Results For
- All HBS Web
(1,554)
- People (5)
- News (312)
- Research (940)
- Events (5)
- Multimedia (12)
- Faculty Publications (624)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- February 1984 (Revised October 1985)
- Exercise
Diversification Exercises
By: David E. Bell
Keywords: Diversification
Bell, David E. "Diversification Exercises." Harvard Business School Exercise 184-115, February 1984. (Revised October 1985.)
- January 1984 (Revised January 1994)
- Exercise
Futures Exercises
By: David E. Bell
Designed to provide introductory practice in the use of futures contracts. View Details
Keywords: Futures and Commodity Futures
Bell, David E. "Futures Exercises." Harvard Business School Exercise 184-113, January 1984. (Revised January 1994.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)
- October 2004
- Background Note
Lifestyle Representations: An Exercise
Instructs students in the completion of an exercise that calls for a visual representation of their current lifestyles. Teaching Purpose: To assist in career development. View Details
Keywords: Personal Development and Career
Higgins, Monica C. "Lifestyle Representations: An Exercise." Harvard Business School Background Note 405-019, October 2004.
- March 2024
- Teaching Note
'Storrowed': A Generative AI Exercise
By: Mitchell Weiss
Teaching Note for HBS Exercise No. 824-188. “Storrowed” is an exercise to help participants raise their proficiency with generative AI. It begins by highlighting a problem: trucks getting wedged underneath bridges in Boston, Massachusetts on the city’s Storrow Drive.... View Details
- May 2022
- Exercise
Regression Exercises
By: David E. Bell
Bell, David E. "Regression Exercises." Harvard Business School Exercise 522-098, May 2022.
- January 1991 (Revised October 1994)
- Exercise
Bidding Exercises
By: David E. Bell
Illustrates different issues in the analysis of a bidding situation, including the celebrated problem of the winner's curse. View Details
Keywords: Bids and Bidding
Bell, David E. "Bidding Exercises." Harvard Business School Exercise 191-133, January 1991. (Revised October 1994.)
- August 1988 (Revised November 1989)
- Exercise
Sampling Exercises
By: David E. Bell
Bell, David E. "Sampling Exercises." Harvard Business School Exercise 189-037, August 1988. (Revised November 1989.)
- April 1980 (Revised March 1993)
- Exercise
Interactive Exercises
By: Howard Raiffa
Keywords: Interactive Communication
Raiffa, Howard. "Interactive Exercises." Harvard Business School Exercise 180-143, April 1980. (Revised March 1993.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (E)." Harvard Business School Exercise 596-043, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- April 2021
- Supplement
Exercise for Revlon: Surviving Covid-19
By: Kristin Mugford and Sarah Gulick
Exercise for Revlon: Surviving Covid-19 View Details
- October 2000 (Revised November 2018)
- Exercise
Web-Based Beer Game Exercise
The Web-based beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages between a beer manufacturer, its distributors, a... View Details
- March 2024
- Exercise
'Storrowed': A Generative AI Exercise
By: Mitchell Weiss
"Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a... View Details
Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Exercise 824-188, March 2024.
- 19 May 2022
- Blog Post
HKS Policy Analysis Exercise Showcase
For MPP and joint MBA/MPP students, the Policy Analysis Exercise (PAE) is the culmination of the Harvard Kennedy School experience. In fact, many of our MPP graduates consider it to be one of the highlights of their HKS education. During... View Details