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  • All HBS Web  (5,838)
    • People  (18)
    • News  (1,340)
    • Research  (3,652)
    • Events  (23)
    • Multimedia  (49)
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  • Research Summary

Competing business models

By: Ramon Casadesus-Masanell
Building on the literatures on competitive positioning and the theory of industrial organization, my work seeks to tackle previously unaddressed questions by studying situations where firms compete in dissimilar ways. Some examples of these questions include:View Details
  • 2011
  • Working Paper

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

By: Ramon Casadesus-Masanell and Feng Zhu
We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the... View Details
Keywords: Business Model; Innovation and Invention; Market Entry and Exit; Competitive Strategy; Competitive Advantage; Value
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Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Harvard Business School Working Paper, No. 11-003, July 2010. (Revised September 2011.)
  • May 2017 (Revised September 2018)
  • Supplement

Hilti Fleet Management (B): Towards a New Business Model

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (B): Towards a New Business Model." Harvard Business School Supplement 717-465, May 2017. (Revised September 2018.)
  • January 2021
  • Technical Note

Business Model Ideation

By: Stig Leschly and Benjamin Henkes
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Leschly, Stig, and Benjamin Henkes. "Business Model Ideation." Harvard Business School Technical Note 821-071, January 2021.
  • March 31, 2020
  • Article

Reinventing the Direct-to-Consumer Business Model

By: Len Schlesinger, Matt Higgins and Shaye Roseman
Over the past decade, a new breed of “direct-to-consumer” (DTC) startups, including Warby Parker and Casper, helped forge a new business model. But lately that business model is faltering as the advantages that early entrants enjoyed have evaporated. To retool, DTC... View Details
Keywords: Direct-to-consumer; Omnichannel; Business Model; Change; Strategy
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Schlesinger, Len, Matt Higgins, and Shaye Roseman. "Reinventing the Direct-to-Consumer Business Model." H05HI1. Harvard Business Review Digital Articles (March 31, 2020).
  • April 2010
  • Course Overview Note

Competing through Business Models

By: Ramon Casadesus-Masanell
This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details
Keywords: Curriculum and Courses; Business Model
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Casadesus-Masanell, Ramon. "Competing through Business Models." Harvard Business School Course Overview Note 710-470, April 2010.​
  • June 2001
  • Background Note

Dot com Business Models

By: Richard L. Nolan
Describes dot com business models. Intended to be used as a handout with a case about dot com companies following case discussion. View Details
Keywords: Business Model; Business or Company Management; Web Sites; Web Services Industry
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Nolan, Richard L. "Dot com Business Models." Harvard Business School Background Note 301-152, June 2001.
  • January 2008 (Revised August 2009)
  • Module Note

Competing through Business Models (B): Competitive Strategy vs. Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart
Keywords: Business Model; Business Strategy; Competitive Strategy
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (B): Competitive Strategy vs. Business Models." Harvard Business School Module Note 708-475, January 2008. (Revised August 2009.)
  • July – August 2011
  • Article

Evolve (Again)

By: Rosabeth M. Kanter
Frenzy over social networks and interactive media can produce equally overhyped predictions that everything will change, not to mention money-losing investments in silly ventures. Separating enduring strategic lessons from the hype can help avoid a new crash. Hint: the... View Details
Keywords: Business Startups; Venture Capital; Investment; Technological Innovation; Organizational Change and Adaptation; Partners and Partnerships
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Kanter, Rosabeth M. "Evolve (Again)." Harvard Business Review 89, nos. 7-8 (July–August 2011): 36.
  • December 2008
  • Article

Reinventing Your Business Model

By: Mark W. Johnson, Clayton M. Christensen and Henning Kagermann
Keywords: Business Ventures
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Johnson, Mark W., Clayton M. Christensen, and Henning Kagermann. "Reinventing Your Business Model." Harvard Business Review 86, no. 12 (December 2008).
  • 04 Sep 2013
  • News

Hollywood’s Tanking Business Model

  • January – February 2012
  • Article

When One Business Model Isn't Enough

By: Ramon Casadesus-Masanell and Jorge Tarzijan
Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details
Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry
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Casadesus-Masanell, Ramon, and Jorge Tarzijan. "When One Business Model Isn't Enough." Harvard Business Review 90, nos. 1-2 (January–February 2012).
  • 2012
  • Chapter

Competing through Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart
Keywords: Business Model; Competitive Advantage
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models." Chap. 22 in Handbook of Research on Competitive Strategy, edited by Giovanni B. Dagnino, 460–491. Edward Elgar Publishing, 2012.
  • November 2015
  • Teaching Note

GenapSys: Business Models for the Genome

By: Joseph B. Fuller and Matthew G. Preble
Teaching note to support "GenapSys: Business Models for the Genome." View Details
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Fuller, Joseph B., and Matthew G. Preble. "GenapSys: Business Models for the Genome." Harvard Business School Teaching Note 816-035, November 2015.
  • July–August 2011
  • Article

Putting Business Models Under the Microscope

By: K. Merchant, Tatiana Sandino and D. Huelsbeck
The article provides advice for financial managers on evaluating business models for corporate performance measurement. Emphasis is given to a study sponsored by the Chartered Institute of Management Accountants (CIMA) that examined the business model of a medical... View Details
Keywords: Business Model; Financial Management; Performance Evaluation
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Merchant, K., Tatiana Sandino, and D. Huelsbeck. "Putting Business Models Under the Microscope." Financial Management (CIMA) (July–August 2011), 54–55.
  • January – February 2011
  • Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart
Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details
Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.
  • 22 Jul 2010
  • Working Paper Summaries

Business Model Innovation and Competitive Imitation

Keywords: by Ramon Casadesus-Masanell & Feng Zhu
  • May 2008
  • Teaching Note

Crafting Business Models (TN)

By: Lynda M. Applegate
Teaching Note for 808705 View Details
Keywords: Business Model
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Applegate, Lynda M. "Crafting Business Models (TN)." Harvard Business School Teaching Note 808-160, May 2008.
  • 01 Jul 2021
  • News

The Circular Business Model

  • August 2015 (Revised May 2021)
  • Exercise

Business Models Problem Set

By: Ramana Nanda, William A. Sahlman, Robert White and Hunter Ashmore
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Nanda, Ramana, William A. Sahlman, Robert White, and Hunter Ashmore. "Business Models Problem Set." Harvard Business School Exercise 816-016, August 2015. (Revised May 2021.)
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