Evolutionary Approaches - Publications - Faculty & Research

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

assess the impact of this work. Dick Meza said that "it will have to run the gauntlet of peer reviews and further research ." Lorenzo Ferlazzo observed that "the current lack of standardized insights into behavioral stimuli and View Details

Keywords: by Jim Heskett

18 Nov 2014
First Look

First Look: November 18

how TV advertising influences changes in online shopping within two-minute pre/post windows of time. We use non-advertising competitors' online shopping in a difference-in-differences approach to measure the same effects in two-hour... View Details

Keywords: Sean Silverthorne

16 Nov 1999
Lessons from the Classroom

Leading Change and Organizational Renewal

From another viewpoint, sustainable competitive advantage is diminishing because, increasingly, firms can locate plants anywhere, and call on human, financial, and other resources without regard for locale. How is organizational design adapting to such View Details

Keywords: by Staff

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

evolved without guidance and has no inherent logic. So channel management is often cosmetic and rarely affects channel design, even though channel design often contributes to the problems that require managing. Companies need a new View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

08 Nov 2016
First Look

November 8, 2016

shift and the emergence of an approach that will be recognized as being totally different to the arrangements that were previously in place. Transformational change is well established in business and can deliver outstanding results. In... View Details

Keywords: Sean Silverthorne

19 Mar 2006
Research & Ideas

Do I Dare Say Something?

therefore a tendency toward silence—is over-determined by both the general nature of humans and the specific realities of the modern economy. Even from an evolutionary point of view, it seems we're all hard-wired to overestimate rather... View Details

Keywords: by Sarah Jane Gilbert

08 May 2007
First Look

First Look: May 8, 2007

occur relatively quickly when the underlying repugnance changes. Download the paper: http://www.hbs.edu/research/pdf/07-077.pdf An Empirical Approach to Understanding Privacy Valuation Authors:Luc Wathieu and Allan Friedman Abstract The... View Details

Keywords: Martha Lagace

26 Feb 2008
First Look

First Look: February 26, 2008

this approach is the assumption that teams are stable in their membership and internal organization. In practice, however, such stability is rare, as the composition and structure of teams often changes over time or between projects. In... View Details

Keywords: Martha Lagace

31 Jul 2012
First Look

First Look: July 31

People Express Airlines Thomas R. Eisenmann and Lauren BarleyHarvard Business School Case 812-134 Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy... View Details

Keywords: Carmen Nobel

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