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  • 17 Apr 2024
  • Video

Career Journeys | Rhea Choudhury

  • December 2017 (Revised January 2019)
  • Case

In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (A)

By: Andy Zelleke and Brian Tilley
By late 2016 and early 2017, Lotte Group, a South Korean chaebol (large family-controlled business group) had become embroiled not only in the domestic political turmoil surrounding President Park Geun-hye, but also—uncomfortably—in a four-country geopolitical storm. ... View Details
Keywords: Corporate Social Responsibility; Politics; Corporate Social Responsibility and Impact; National Security; International Relations; Decision Making; Government and Politics; Leadership; South Korea; China; Japan
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  • 21 Jan 2016
  • News

Doing his job

  • November 2023
  • Case

Tata Group in 2021: Pursuing Profits through Purpose

By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram
October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200... View Details
Keywords: Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Emerging Markets; Mergers and Acquisitions; Ownership; Air Transportation; Air Transportation Industry; India
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  • April 2025
  • Case

Breezm: Innovative 3D-Printed Eyewear (A)

By: Juan Alcácer, Brian Mao Fu and Adina Wong
In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details
Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea
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  • October 2023 (Revised November 2023)
  • Teaching Note

The Miccosukee Tribe and the Battle to Save the Everglades: A Miami Climate Action Story

By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 324-002. "Miccosukee" explores the challenges of coordinating actions to solve a complex systems problem—from individuals, small organizations, and coalitions of multiple organizations. The case discusses the impact of climate change and... View Details
Keywords: Climate Change; Leading Change; Natural Environment; Florida; Everglades National Park
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  • 27 Apr 2016
  • Research & Ideas

How the FBI Reinvented Itself After 9/11

President George W. Bush expanded the FBI’s mission with a single question for Mueller: What was the FBI doing to prevent the next terrorist attack? And just like that, the brand-new director of the FBI had to figure out how to transform the organization from a law... View Details
Keywords: by Carmen Nobel

    Stephen A. Greyser

    Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.  A... View Details

    Keywords: sports
    • 2016
    • Working Paper

    Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

    By: Geoffrey Jones and Andrew Spadafora
    Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more... View Details
    Keywords: Tourism; Latin America; Business History; Sustainable Strategy; Sustainability; Nonprofit; Entrepreneurs; Environment; Entrepreneurship; History; Environmental Sustainability; Tourism Industry; Costa Rica
    Related
    • Web

    Publications - Faculty & Research

    In the first two months following the National Emergency, business... View Details Keywords: Revenue ; Small Business ; Health Pandemics ; Spending ; Consumer Behavior Citation Read Now Related Kim, Olivia S., Jonathan A. Parker, and... View Details
    • 13 Jan 2015
    • First Look

    First Look: January 13

    examines non-price competition among colleges to attract highly qualified students, exploiting the South Korean setting where the national government sets rules governing applications. We identify some basic facts about the behavior of... View Details
    Keywords: Sean Silverthorne
    • Web

    General Management - Faculty & Research

    the Western Everglades Restoration Project (WERP), a long-delayed multibillion-dollar infrastructure initiative aimed at restoring water flow and quality in an area adjoining tribal lands that was also the watershed for major urban areas.... View Details
    • Web

    Faculty & Research - Global

    that should allow other researchers to use remote sensing for yield estimation and program evaluation. June 2025 Case TK Group: Expanding the Global Factory? By: Letian Zhang , Wenjie Ma and Jingshu Zhang June 2025 Teaching Material The Miccosukee Tribe and the Battle... View Details
    • Web

    Marketing - Doctoral

    Marketing Recent Placement Ta-Wei (David) Huang, 2025 National University of Singapore, Marketing Department Advisors: Eva Ascarza (Chair), Sunil Gupta , Jeremy Yang , and José R. Zubizarreta Serena Hagerty, 2022 University of Virginia,... View Details
    • Web

    Placement - Doctoral

    Management Control Systems: Evidence from the Field Advisors: Dennis Campbell (Chair), Tatiana Sandino , and Susanna Gallani Jihwon Park Accounting & Management, 2020 Placement: CUNY, Baruch College, Zicklin School of Business... View Details
    • 23 Aug 2010
    • Research & Ideas

    The Drive to Acquire’s Impact on Globalization

    now give to the overall benefits of globalization. As practiced today, Ricardo's classic system results in win-win exchanges when both trading partners are either (1) industrialized nations with modern impulse/check/balance governments,... View Details
    Keywords: by Paul R. Lawrence
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    American Chicle Company, 1899–1922 Kenneth S. Adams Phillips Petroleum Company, 1938–1951 Terrence E. Adderley Kelly Services, 1967–Present Howard F. Ahmanson H. F. Ahmanson & Company, 1927–1968 Lester M. Alberthal, Jr. Electronic Data Systems, 1986–1998 Winthrop W.... View Details
    • 09 Dec 2002
    • Research & Ideas

    Unilever—A Case Study

    Langnese; and Sunlicht. The name "Unilever" was not used in operating companies or in brand names. Lever Brothers and T. J. Lipton were the two postwar U.S. affiliates. These national operating companies were allocated to either... View Details
    Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
    • 01 Sep 2023
    • News

    In My Humble Opinion: Futures Investor

    generation because of slavery.” Trout time: “Slough Creek in Yellowstone National Park is one of my favorite places to fish, but there’s also great off-the-beaten-track fishing everywhere in Montana.” Wild... View Details
    Keywords: Deborah Blagg; climate change; investment banking; leadership; carbon tax
    • Web

    Technology & Innovation - Faculty & Research

    which funds are used are subject to frequent debate. This paper examines empirical data from the Danish National Advanced Technology Foundation (DNATF), an agency that funds partnerships between universities and private companies to... View Details