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  • All HBS Web  (104)
    • News  (13)
    • Research  (75)
    • Multimedia  (2)
  • Faculty Publications  (29)

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  • All HBS Web  (104)
    • News  (13)
    • Research  (75)
    • Multimedia  (2)
  • Faculty Publications  (29)
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  • July 2008 (Revised November 2012)
  • Supplement

UpDown: Confidential Instructions for GEORG

By: Noam Wasserman and Deepak Malhotra
Michael Reich is having severe doubts about how he split the equity with his co-founders two months ago, when they completed a one-page "November Agreement." Since then, Michael has found an angel investor and has worked non-stop on the business, while one co-founder... View Details
Keywords: Negotiation Participants; Agreements and Arrangements; Business Startups; Ownership Stake
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Wasserman, Noam, and Deepak Malhotra. "UpDown: Confidential Instructions for GEORG." Harvard Business School Supplement 809-022, July 2008. (Revised November 2012.)
  • July 2008 (Revised November 2012)
  • Supplement

UpDown: Confidential Instructions for MICHAEL

By: Noam Wasserman and Deepak Malhotra
Michael Reich is having severe doubts about how he split the equity with his co-founders two months ago, when they completed a one-page "November Agreement." Since then, Michael has found an angel investor and has worked non-stop on the business, while one co-founder... View Details
Keywords: Negotiation Participants; Agreements and Arrangements; Business Startups; Ownership Stake
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Wasserman, Noam, and Deepak Malhotra. "UpDown: Confidential Instructions for MICHAEL." Harvard Business School Supplement 809-021, July 2008. (Revised November 2012.)
  • 18 Mar 2014
  • First Look

First Look: March 18

characteristics also significantly affect the share premium in teams that split the equity unequally. Third, we show that equal splitting is associated with lower pre-money... View Details
Keywords: Sean Silverthorne
  • December 2012 (Revised February 2014)
  • Case

Crafting a Founder Agreement at HealthCraft

By: Noam Wasserman, Janet Kraus and Yael Braid
HealthCraft's three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Ever since consultant Kevin... View Details
Keywords: Entrepreneurs; Business Startups; Entrepreneurship; Health Industry
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Wasserman, Noam, Janet Kraus, and Yael Braid. "Crafting a Founder Agreement at HealthCraft." Harvard Business School Case 813-101, December 2012. (Revised February 2014.)
  • July 2009 (Revised October 2011)
  • Case

VeeV on the Rocks?

By: Joshua D. Margolis, Christopher Marquis and Laura Winig
Three pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has... View Details
Keywords: Quality; Food; Business Growth and Maturation; Ethics; Corporate Social Responsibility and Impact; Entrepreneurship; Business Startups; Equity; Food and Beverage Industry
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Margolis, Joshua D., Christopher Marquis, and Laura Winig. "VeeV on the Rocks?" Harvard Business School Case 410-006, July 2009. (Revised October 2011.)
  • October 2008 (Revised February 2011)
  • Case

Apple's Core

By: Noam T. Wasserman
Steve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer.... View Details
Keywords: Business Startups; Entrepreneurship; Equity; Managerial Roles; Partners and Partnerships; Conflict Management
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Wasserman, Noam T. "Apple's Core." Harvard Business School Case 809-063, October 2008. (Revised February 2011.)
  • July 2013
  • Case

Slicing Pie with a Razor: Ockham Technologies' Founding Agreement

By: Noam Wasserman and Yael Braid
Ockham Technologies' three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Jim Triandiflou and Ken... View Details
Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry
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Wasserman, Noam, and Yael Braid. "Slicing Pie with a Razor: Ockham Technologies' Founding Agreement." Harvard Business School Case 814-017, July 2013.
  • January 2007 (Revised August 2008)
  • Case

NatuRi Corporation

By: Robert F. Higgins and Virginia Fuller
NatuRi Corporation was a start up, founded in 2005, aiming to manufacture a cholesterol-lowering drug made from the byproducts of rice bran oil production. With operations split between Chennai, India and Boston, Massachusetts, NatuRi faced several challenges,... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Venture Capital; Equity; Investment Funds; Growth and Development Strategy; Chennai; Boston
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Higgins, Robert F., and Virginia Fuller. "NatuRi Corporation." Harvard Business School Case 807-027, January 2007. (Revised August 2008.)
  • 2012
  • Book

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

By: Noam Wasserman
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: Should they go it alone or bring in cofounders, hires, and investors to help build the business? More than just financial rewards... View Details
Keywords: Entrepreneurship; Business Startups; Partners and Partnerships; Social Psychology; Outcome or Result
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Wasserman, Noam. The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. Kauffman Foundation Series on Innovation and Entrepreneurship. Princeton University Press, 2012. (Academy of Management award - One of Top Five Business Books of the Year Independent Publishers Association - Top Business Books of the Year, Entrepreneurship category (Axiom-Silver award))
  • 21 Dec 2009
  • Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

we learn from the private equity model? When it comes to megabanks, I'm in favor of a smaller board with deep financial expertise, substantial time commitments, and a different pay structure. We can try to be clever and add more... View Details
Keywords: by Roger Thompson; Banking; Financial Services
  • August 2019 (Revised April 2021)
  • Case

Unifying Divisions: Joro's Mission to Preserve the Planet

By: Shikhar Ghosh and Marilyn Morgan Westner
The case focuses on the initial startup team and Founders’ agreements. In March 2018, Sanchali Pal proposed renegotiating the informal founders’ agreement and equity split she and her co-founders had drafted the previous spring. They had been working together for over... View Details
Keywords: Founders' Agreements; Business Startups; Climate Change; Agreements and Arrangements; Conflict Management
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Ghosh, Shikhar, and Marilyn Morgan Westner. "Unifying Divisions: Joro's Mission to Preserve the Planet." Harvard Business School Case 820-032, August 2019. (Revised April 2021.)
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

decisions, but no one is singularly accountable for the results. Second, responsibility for brand equity still resides in the marketing function, yet brand equity has never been more volatile and important.... View Details
Keywords: by Sean Silverthorne
  • 2015
  • Working Paper

The Impact of Funds: An Evaluation of CDC 2004-12

By: Josh Lerner, Ann Leamon, Steve Dew and Dong Ik Lee
CDC was founded in 1948 as part of the U.K. government's efforts to develop the economic resources of Britain's remaining colonies. Since then, CDC has pursued a series of strategies to "do good without losing money," as its original mission was phrased. Its approach... View Details
Keywords: Investment Funds; Great Britain
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Lerner, Josh, Ann Leamon, Steve Dew, and Dong Ik Lee. "The Impact of Funds: An Evaluation of CDC 2004-12." Working Paper, October 2015.
  • 10 Nov 2022
  • Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

keep more money for themselves rather than split the money evenly with their partner. In all of the games, there were no significant differences in how men and women split the money. However, on average,... View Details
Keywords: by Shalene Gupta
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409023 Negotiating Equity Splits at UpDown Harvard Business School Case 809-020 Michael Reich is having severe doubts about... View Details
Keywords: Sean Silverthorne
  • 17 May 2011
  • First Look

First Look: May 17

contributions—regarding which greater team heterogeneity reduces the likelihood of equal splitting. Second, we show that these same founder characteristics also significantly affect the share premium in teams that split the View Details
Keywords: Sean Silverthorne
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

Unilever Sustainable Living Plan with well-defined metrics the following year. Polman’s efforts in his first eight years returned 214 percent to Unilever shareholders. Nevertheless, Kraft Heinz, owned by Brazilian private equity firm 3G,... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 18 Oct 2022
  • Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

Most companies rely on artificial intelligence-based algorithms to make a wide variety of business decisions—from pinpointing the products customers prefer to determining which resumes should go to hiring managers. The problem for companies trying to advance racial... View Details
Keywords: by Rachel Layne
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

hospital business and a health insurance business, management decided to split the businesses apart through a corporate spin-off because it realized the businesses were strategically incompatible—the customers of one business were... View Details
Keywords: by Stuart C. Gilson
  • 19 May 2021
  • Op-Ed

Why America Needs a Better Bridge Between School and Career

change among training organizations, our research team at Harvard’s interdisciplinary Project on Workforce analyzed 316 applications to the Postsecondary Innovation for Equity initiative. The grant competition, launched by venture... View Details
Keywords: by Joseph B. Fuller and Rachel Lipson
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