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Publications

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  • All HBS Web  (7,635)
    • People  (21)
    • News  (1,375)
    • Research  (4,719)
    • Events  (70)
    • Multimedia  (17)
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Show Results For

  • All HBS Web  (7,635)
    • People  (21)
    • News  (1,375)
    • Research  (4,719)
    • Events  (70)
    • Multimedia  (17)
  • Faculty Publications  (2,664)
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  • 01 Jun 1996
  • News

Reinventing Marketing

interactions between instructors and students are some of the latest technological innovations in Marketing classrooms. Associate Professor Raymond P. Burke View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 25 Aug 2022
  • News

Open Market

mission of democratizing finance, what do you see as progress toward that goal? What are the signs or data points that you watch? Some of the clearest measurements we track are View Details
Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance
  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

destroying individuals and families. In recent years, as the opioid crisis swept the country, the organization shifted to a broader focus,... View Details
  • 01 Jan 2007
  • News

Berry-AMA Book Prize, American Marketing Association

  • 09 Jun 2020
  • News

Fed action, debt markets and stocks

  • 03 Nov 2015
  • News

Marketers Should Pay Attention to fMRI

  • 16 May 2018
  • News

How Companies Can Use the Data They Collect to Further the Public Good

  • 01 Mar 2007
  • News

The Plight of the Global Poor

day or less. The number of people living in poverty at the bottom of the wealth pyramid, versus the relative... View Details
Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance
  • 24 Jun 2016
  • News

The art and science of the “cheese pull”: Why the cheesiest ad trick still makes us hungry

  • 08 Nov 2021
  • News

Why Millions of Job Seekers Aren’t Getting Hired in this Hot Job Market

  • 01 Oct 1998
  • News

A Marketable Skill

mix of vendors, smoothed neighborhood relations, and hired logistical help on weekends. Greenflea will contribute nearly $500,000 this year to fund educational enrichment programs, and Gehrke says she could expand the operation to include... View Details
Keywords: Deborah Blagg
  • 06 Jun 2017
  • News

Is the Real Estate Market Going to Collapse?

startups need office space!) From the interview: LAT: Experience teaches us that the real estate market is cyclical, and we’ve been on View Details
  • 07 Feb 2011
  • News

Can US economy thrive as China rises?

  • 26 Sep 2014
  • News

How to market brand Beyoncé

  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
  • 01 Sep 2006
  • News

Marketing Giant Ted Levitt Remembered

unsuspecting students. In the September 2004 Bulletin, Bill Dunaway (MBA ’64) recalled his first experience with Levitt: “We were all anxious to talk and make a good first impression. I held my hand up until... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 03 Apr 2019
  • News

Do Your Experiential Marketing Moves Produce Enough ROI?

  • 01 Jun 2018
  • News

Disrupting India’s Dental Market

slotting into a job in an established business had little allure. He wanted to start something new, ideally a for-profit enterprise that would have a visible social impact. But when he thought about health care delivery, Singh found... View Details
Keywords: Sasha Issenberg
  • 30 Mar 2018
  • News

Alibaba founders bet on US subscription clothing pioneer

  • 15 Apr 2017
  • News

Bringing Markets to Myanmar

that I think comes to each of us a few times in our life, where all of a sudden, all of the work that we've done over the years and all View Details
Keywords: National Security and International Affairs; Government
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