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Show Results For
- All HBS Web
(2,054)
- People (19)
- News (563)
- Research (1,058)
- Events (4)
- Multimedia (23)
- Faculty Publications (842)
- Article
Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study
By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study." Marketing Science 33, no. 6 (November–December 2014): 809–827.
- November 2000 (Revised March 2006)
- Teaching Note
BMG Entertainment (TN)
By: Jan W. Rivkin
Teaching Note for (9-701-003). View Details
- October 2001 (Revised June 2004)
- Case
Harrah's Entertainment Inc.
By: Rajiv Lal and Patricia Carrolo
Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details
Keywords: Budgets and Budgeting; Marketing; Marketing Reference Programs; Performance Evaluation; Motivation and Incentives; Competitive Strategy
Lal, Rajiv, and Patricia Carrolo. "Harrah's Entertainment Inc." Harvard Business School Case 502-011, October 2001. (Revised June 2004.)
- March 1989
- Case
Philips In-Car Entertainment (A)
By: F. Warren McFarlan and H. Jeff Smith
Keywords: Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry
McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (A)." Harvard Business School Case 189-153, March 1989.
- April 2017 (Revised May 2022)
- Case
King Digital Entertainment
By: Jeffrey F. Rayport, Davide Sola, Federica Gabrieli and Elena Corsi
Riccardo Zacconi was the co-founder and CEO of King Digital Entertainment, the video game company that had quickly established itself as the world’s leading maker of casual games for mobile devices after the sensational success of its game “Candy Crush Saga.” Zacconi... View Details
Keywords: Entrepreneurship; Information Technology; Growth and Development Strategy; Organizational Structure; Acquisition; Decision Choices and Conditions; Video Game Industry; Europe; Sweden
Rayport, Jeffrey F., Davide Sola, Federica Gabrieli, and Elena Corsi. "King Digital Entertainment." Harvard Business School Case 817-117, April 2017. (Revised May 2022.)
- September 1997 (Revised August 2007)
- Case
Bankruptcy and Restructuring at Marvel Entertainment Group
By: Benjamin C. Esty and Jason Auerbach
Marvel Entertainment Group is the leading comic book publisher in the United States, with superheros like Spider-Man, the Incredible Hulk, the X-Men, and Captain America. It is also one of the leading manufacturers of sports and entertainment trading cards under the... View Details
Keywords: Restructuring; Decision Choices and Conditions; Borrowing and Debt; Insolvency and Bankruptcy; Governance Controls; Courts and Trials; Planning; Entertainment and Recreation Industry
Esty, Benjamin C., and Jason Auerbach. "Bankruptcy and Restructuring at Marvel Entertainment Group." Harvard Business School Case 298-059, September 1997. (Revised August 2007.)
- March 1989
- Supplement
Philips In-Car Entertainment (C)
By: F. Warren McFarlan and H. Jeff Smith
McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (C)." Harvard Business School Supplement 189-155, March 1989.
- June 2002
- Teaching Note
Harrah's Entertainment Inc. TN
By: Rajiv Lal
Teaching Note for (9-502-011). View Details
- August 2001 (Revised October 2005)
- Case
Sony AIBO: The World's First Entertainment Robot
By: Youngme E. Moon
The Sony AIBO is the world's first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is... View Details
Keywords: Experience and Expertise; Entertainment; Innovation Strategy; Leadership; Marketing Strategy; Technology; Technology Industry; Japan; United States
Moon, Youngme E. "Sony AIBO: The World's First Entertainment Robot." Harvard Business School Case 502-010, August 2001. (Revised October 2005.)
- March 1989
- Case
Philips In-Car Entertainment (B)
By: F. Warren McFarlan and H. Jeff Smith
McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (B)." Harvard Business School Case 189-154, March 1989.
- 01 Oct 2001
- News
Jeffery E. Sagansky: That's Entertainment
NBC, that meant developing "smart, urban shows" aimed at baby boomers that turned the peacock network's fortunes from bronze to gold. From 1990 to 1994, Sagansky achieved similar success at CBS, lifting that network from third place to first after just one year as... View Details
- March 1989
- Background Note
Industry Note: In-Car Entertainment
By: F. Warren McFarlan and H. Jeff Smith
Keywords: Media
McFarlan, F. Warren, and H. Jeff Smith. "Industry Note: In-Car Entertainment." Harvard Business School Background Note 189-156, March 1989.
- 22 Dec 2013
- News
In entertainment offerings, risk is here to stay
- August 1998 (Revised October 1998)
- Case
Lark International Entertainment Ltd. (A)
By: Linda A. Hill and Jennifer Suesse
Two HBS MBA's leave McKinsey and Morgan Stanley to become entrepreneurs in Hong Kong. Together they start up a cinema chain throughout Asia. This case describes the experiences of managing a team in their Wuhan, China cinema. Looks at the challenges of managing growth... View Details
Keywords: Entrepreneurship; Problems and Challenges; Business Growth and Maturation; Business Startups; Emerging Markets; Leadership Style; Leadership; Groups and Teams; Entertainment and Recreation Industry; Hong Kong; China; Asia
Hill, Linda A., and Jennifer Suesse. "Lark International Entertainment Ltd. (A)." Harvard Business School Case 499-023, August 1998. (Revised October 1998.)
- 04 Aug 2014
- Video
Claire Friedman describes her passion for entertainment and media
- 25 Sep 2024
- Podcast
Sam Read, Sustainable Entertainment Alliance
This episode is the third in our series on how the media and entertainment industries are integrating climate change into their storytelling and TV show and film production processes. This episode features Sam Read, Executive Director of the Sustainable Entertainment... View Details
- February 2017 (Revised January 2022)
- Supplement
Bankruptcy at Caesars Entertainment (B)
By: Kristin Mugford
Keywords: Gaming; Chapter 11; Fraudulent Conveyance; Apollo; TPG; Bankruptcy; Leveraged Buyouts; Restructuring; Capital Structure; Insolvency and Bankruptcy; Private Equity; Financial Management; Lawsuits and Litigation; Negotiation; Entertainment and Recreation Industry; Las Vegas
Mugford, Kristin. "Bankruptcy at Caesars Entertainment (B)." Harvard Business School Supplement 217-058, February 2017. (Revised January 2022.)
- August 1998
- Supplement
Lark International Entertainment Ltd. (C)
By: Linda A. Hill and Jennifer Suesse
Supplements the (A) case. View Details
Hill, Linda A., and Jennifer Suesse. "Lark International Entertainment Ltd. (C)." Harvard Business School Supplement 499-025, August 1998.
- April 2005 (Revised April 2005)
- Background Note
Corporate Strategies in Media and Entertainment Businesses
By: Bharat N. Anand
In recent years, many debates in corporate strategy have centered around information goods markets, and the media and entertainment sector in particular. Vertical integration is the norm in many parts of the media sector, despite conventional wisdom that it offers no... View Details
Keywords: Corporate Strategy