Enterprise Social Media - Publications - Faculty & Research

Profile

Ralph Johnson

next round of recruiting. The Social Enterprise Initiative posted the Chicago opportunity I ultimately took. Most importantly, HBS has shown me that anything is possible—as long as I understand what the... View Details

Keywords: Consulting

Profile

Bruce Gago

Social Enterprise track of the Business Plan contest. This experience proved invaluable as it forced me to spend over a semester critically refining a business plan--taking it from a simple idea to a... View Details

Keywords: Entrepreneurship; Other Financial Services; Real Estate; Services

Profile

Jeremy Andrus

likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

Profile

Casey Gerald

garden” While at Yale, Casey attended a law school event at which the speaker made an observation that made a lasting impact upon him. “He said law was the instrument of social change in the twentieth century,” Casey explains, “but if you... View Details

Keywords: Entrepreneurship; Retail; Nonprofit / Government

Profile

Gerald Chertavian

United States, employs 400, and has an annual budget of $70 million. While those numbers—as well as rave reviews from the media and corporate partners—tell of the organization’s success, Chertavian’s most prized metric shows the outcomes... View Details

Keywords: Nonprofit / Government; Entrepreneurship; Services

Profile

Maria Brewer

the classroom, through clubs such as the social enterprise club, activities at the ilab, and panels of guest speakers constantly available on campus, I was exposed to many alternative business models. It is... View Details

Keywords: Entrepreneurship; Technology

Publications