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  • All HBS Web  (3,095)
    • People  (12)
    • News  (820)
    • Research  (1,320)
    • Events  (37)
    • Multimedia  (47)
  • Faculty Publications  (962)
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  • July 1969 (Revised August 1980)
  • Case

Digital Engineering Co. (A)

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Williams, Charles M. "Digital Engineering Co. (A)." Harvard Business School Case 270-007, July 1969. (Revised August 1980.)
  • August 2012
  • Teaching Note

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in... View Details
Keywords: Viral Marketing; Viral Ads; Virality; Mekanism; Advertising Agency; Social Media; Influencer; Storytelling; Advertising Content; Advertising; Advertising Industry; North and Central America
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Teixeira, Thales S. "Mekanism: Engineering Viral Marketing." Harvard Business School Teaching Note 513-043, August 2012.
  • August 1998
  • Teaching Note

Euclid Engineering TN

By: Robert S. Kaplan
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Kaplan, Robert S. "Euclid Engineering TN." Harvard Business School Teaching Note 199-018, August 1998.
  • February 2019
  • Case

Lisa Thomas at LaMont Engineering

By: Boris Groysberg and Carrie A. Blair
The case details the challenges faced by Lisa Thomas of LaMont Engineering after the company is acquired by Munday Consultants, Inc. Thomas, who supported the acquisition, was asked to chair a team charged with implementing the changes necessary to make the acquisition... View Details
Keywords: Mergers and Acquisitions; Integration; Leadership; Organizational Change and Adaptation
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Groysberg, Boris, and Carrie A. Blair. "Lisa Thomas at LaMont Engineering." Harvard Business School Brief Case 919-507, February 2019.
  • April 1997
  • Case

Peoria Engine Plant (A): (Abridged)

By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and... View Details
Keywords: Motivation and Incentives; Cost Management; Financial Reporting; Performance Improvement; Budgets and Budgeting; Auto Industry
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Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A): (Abridged)." Harvard Business School Case 197-099, April 1997.
  • June 1993 (Revised April 2004)
  • Teaching Note

Laurinburg Precision Engineering TN

By: William J. Bruns Jr.
Teaching Note for (9-193-098). View Details
Keywords: Engineering
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Bruns, William J., Jr. "Laurinburg Precision Engineering TN." Harvard Business School Teaching Note 193-181, June 1993. (Revised April 2004.)
  • October 1982
  • Case

Waterman Engineering Corp. (A)

By: Howard Raiffa
Keywords: Engineering
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Raiffa, Howard. "Waterman Engineering Corp. (A)." Harvard Business School Case 183-103, October 1982.
  • January–February 1994
  • Article

Financial Engineering at Merck

By: Timothy A. Luehrman
Keywords: Finance; Engineering; Health; Pharmaceutical Industry
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Luehrman, Timothy A. "Financial Engineering at Merck." Harvard Business Review 72, no. 1 (January–February 1994): 89–99.
  • August 1994 (Revised May 1995)
  • Case

Engineering Inspection & Insurance Company

By: Robert H. Hayes
Engineering Inspection & Insurance Co. (EIIC) is a small but highly successful company that offers machinery and boiler inspection and insurance services. After years of above-average growth and profits, both are retreating toward the industry average, policy delivery... View Details
Keywords: Service Operations; Business Strategy; Organizational Design; Organizational Structure; Insurance; Strategic Planning; Problems and Challenges; Insurance Industry; United States
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Hayes, Robert H. "Engineering Inspection & Insurance Company." Harvard Business School Case 695-009, August 1994. (Revised May 1995.)
  • October 1982
  • Case

Waterman Engineering Corp. (B)

By: Howard Raiffa
Keywords: Engineering
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Raiffa, Howard. "Waterman Engineering Corp. (B)." Harvard Business School Case 183-104, October 1982.
  • December 1988
  • Case

Scientific Engineering Co. (A)

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Williams, Charles M., and Norman Bartczak. "Scientific Engineering Co. (A)." Harvard Business School Case 289-021, December 1988.
  • February 1979
  • Case

Systems Engineering Laboratories, Inc.

By: William E. Fruhan Jr.
Choosing an equity offering or an offering of straight subordinated debt with a CCC credit rating and a 12.5% coupon. View Details
Keywords: Decision Choices and Conditions; Borrowing and Debt; Corporate Finance; Computer Industry
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Fruhan, William E., Jr. "Systems Engineering Laboratories, Inc." Harvard Business School Case 279-074, February 1979.
  • September 2019
  • Teaching Note

The German Export Engine

By: J. Gunnar Trumbull
Teaching Note for HBS No. 715-045. View Details
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Trumbull, J. Gunnar. "The German Export Engine." Harvard Business School Teaching Note 720-014, September 2019.
  • Article

Managing and Motivating Engineers

By: Michael Beer
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Beer, Michael. "Managing and Motivating Engineers." Joint Engineering Management Conference Proceedings 15th (1967): 82–95. (Managing Engineering Manpower.)
  • March 1981 (Revised April 1983)
  • Case

Sedalia Engine Plant (B)

By: Michael Beer
After one year as new plant manager at a highly participatory management style plant, Denny Goble assesses his handling of various problems. View Details
Keywords: Factories, Labs, and Plants; Employee Relationship Management; Management Style; Problems and Challenges; Labor and Management Relations; Technology Industry
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Beer, Michael. "Sedalia Engine Plant (B)." Harvard Business School Case 481-149, March 1981. (Revised April 1983.)
  • December 1978 (Revised December 1985)
  • Case

Cummins Engine Co. in India

By: James E. Austin
Keywords: Manufacturing Industry; India
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Austin, James E. "Cummins Engine Co. in India." Harvard Business School Case 379-072, December 1978. (Revised December 1985.)
  • August 2023
  • Teaching Note

Newlab: Scaling an Innovation Engine

By: Tarun Khanna and Felicia Belostecinic
Teaching Note for HBS Case No. 723-364. View Details
Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn
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Khanna, Tarun, and Felicia Belostecinic. "Newlab: Scaling an Innovation Engine." Harvard Business School Teaching Note 724-006, August 2023.
  • July 1978 (Revised January 1982)
  • Case

Swissair Engineering and Maintenance Department

By: Robert H. Hayes
Keywords: Air Transportation Industry
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Hayes, Robert H. "Swissair Engineering and Maintenance Department." Harvard Business School Case 679-012, July 1978. (Revised January 1982.)
  • October 1986 (Revised July 1993)
  • Case

Cummins Engine Co. in 1979

By: David B. Yoffie
Keywords: Industrial Products Industry
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Yoffie, David B. "Cummins Engine Co. in 1979." Harvard Business School Case 387-066, October 1986. (Revised July 1993.)
  • April 2015 (Revised October 2024)
  • Case

The German Export Engine

By: Gunnar Trumbull, Jonathan Schlefer and Sophus A. Reinert
In fall of 2018, Germany’s chancellor Angela Merkel had logged significant successes. Germany was the largest exporter in the world, had maintained low unemployment through the 2008 financial crisis, and was gradually reforming its welfare state to meet future pension... View Details
Keywords: Economy; Economic Growth; Success; Leadership; Problems and Challenges; Germany
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Trumbull, Gunnar, Jonathan Schlefer, and Sophus A. Reinert. "The German Export Engine." Harvard Business School Case 715-045, April 2015. (Revised October 2024.)
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