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    • All HBS Web  (236)
      • Faculty Publications  (40)

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      • September 2014 (Revised April 2016)
      • Case

      Cree Inc.: Introducing the LED Light Bulb

      By: John Gourville and Michael Norris
      Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
      Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
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      Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
      • August 2013 (Revised January 2016)
      • Case

      Sustainability at Siemens

      By: V. Kasturi Rangan, Amy C. Edmondson, Daniela Beyersdorfer and Emer Moloney
      Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate success of those efforts and outline what the company should do going forward. View Details
      Keywords: Corporate Sustainability; Energy Efficiency; Organizational Change and Adaptation; Change Management; Supply Chain Management; Corporate Social Responsibility and Impact; Energy Conservation; Environmental Sustainability; Gender; Electronics Industry
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      Rangan, V. Kasturi, Amy C. Edmondson, Daniela Beyersdorfer, and Emer Moloney. "Sustainability at Siemens." Harvard Business School Case 514-026, August 2013. (Revised January 2016.)
      • Summer 2013
      • Response

      How Caesars Entertainment Is Betting on Sustainability: Response

      By: Michael W. Toffel
      One of the largest gaming companies in the world expanded its sustainability efforts using a scorecard to guide and goad managers. This response assesses Caesars Entertainment's CodeGreen scorecard, advocates a more comprehensive environmental assessment to target... View Details
      Keywords: Games, Gaming, and Gambling; Entertainment; Energy; Energy Conservation; Buildings and Facilities; Goals and Objectives; Corporate Social Responsibility and Impact; Performance Evaluation; Entertainment and Recreation Industry
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      Toffel, Michael W. "How Caesars Entertainment Is Betting on Sustainability: Response." MIT Sloan Management Review 54, no. 4 (Summer 2013): 72–73.
      • February 2013 (Revised December 2015)
      • Case

      Groom Energy Solutions: Selling Efficiency

      By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
      Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details
      Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Energy Industry; Energy Industry; Energy Industry; United States; Boston
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      Toffel, Michael W., Kira R. Fabrizio, and Stephanie van Sice. "Groom Energy Solutions: Selling Efficiency." Harvard Business School Case 613-054, February 2013. (Revised December 2015.)
      • August 2012 (Revised September 2013)
      • Case

      EnerNOC: DemandSMART

      By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
      EnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess... View Details
      Keywords: Production Planning; Productivity; Environmental Protection; Energy; Environment; Business Government Relations; Laws And Regulation; Business Model; Environmental Sustainability; Innovation and Invention; Opportunities; Risk and Uncertainty; Governing Rules, Regulations, and Reforms; Supply Chain Management; Production; Energy Conservation; Energy Industry
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      Toffel, Michael W., Kira Fabrizio, and Stephanie van Sice. "EnerNOC: DemandSMART." Harvard Business School Case 613-036, August 2012. (Revised September 2013.)
      • February 2011 (Revised November 2012)
      • Case

      Product Development at OPOWER

      By: Thomas Eisenmann and Rob Go
      OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details
      Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry
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      Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.)
      • May 2010
      • Article

      Modern Management: Good for the Environment or Just Hot Air?

      By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun
      We use an innovative methodology to measure management practices in over 300 manufacturing firms in the U.K. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better... View Details
      Keywords: Energy Conservation; Management Practices and Processes; Performance Productivity; Environmental Sustainability; Pollutants; Manufacturing Industry; United Kingdom
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      Bloom, Nicholas, Christos Genakos, Ralf Martin, and Raffaella Sadun. "Modern Management: Good for the Environment or Just Hot Air?" Economic Journal 120, no. 544 (May 2010): 551–572.
      • March 2010 (Revised May 2010)
      • Case

      Design Creates Fortune: 2000 Tower Oaks Boulevard

      By: John D. Macomber and Griffin James
      A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details
      Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland
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      Macomber, John D., and Griffin James. "Design Creates Fortune: 2000 Tower Oaks Boulevard." Harvard Business School Case 210-070, March 2010. (Revised May 2010.)
      • November 2009 (Revised April 2010)
      • Case

      Rose Smart Growth Investment Fund

      By: Arthur I Segel and Justin Seth Ginsburgh
      The Jonathan Rose Companies must decide how to design and launch an innovative new real estate fund focused on green and transit oriented properties. JRC seeks to show through the fund that smart growth and green buildings provide superior economic returns to sprawl... View Details
      Keywords: Property; Buildings and Facilities; Transition; Financing and Loans; Investment Funds; Investment; Marketing; Energy Conservation; Business Strategy; Growth and Development Strategy; Environmental Sustainability; Finance; Real Estate Industry
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      Segel, Arthur I., and Justin Seth Ginsburgh. "Rose Smart Growth Investment Fund." Harvard Business School Case 210-033, November 2009. (Revised April 2010.)
      • 2008
      • Working Paper

      Modern Management: Good for the Environment or Just Hot Air?

      By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun
      We use an innovative methodology to measure management practices in over 300 manufacturing firms in the UK. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better... View Details
      Keywords: Energy Conservation; Management Practices and Processes; Performance Productivity; Environmental Sustainability; Pollutants; Manufacturing Industry; United Kingdom
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      Bloom, Nicholas, Christos Genakos, Ralf Martin, and Raffaella Sadun. "Modern Management: Good for the Environment or Just Hot Air?" NBER Working Paper Series, No. 14394, October 2008.
      • October 2007 (Revised March 2009)
      • Case

      Advanced Energy: Programs for Energy Conservation

      By: V. Kasturi Rangan and Brooke Barton
      Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North Carolina. Most of the money for its programs comes from a Public Benefits Fund (PBF) enacted by the state legislature. With renewed effort by activists in... View Details
      Keywords: Energy Conservation; Public Equity; Performance Efficiency; Nonprofit Organizations; Conflict and Resolution; Energy Industry; Energy Industry
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      Rangan, V. Kasturi, and Brooke Barton. "Advanced Energy: Programs for Energy Conservation." Harvard Business School Case 508-003, October 2007. (Revised March 2009.)
      • September 2007 (Revised September 2008)
      • Case

      Buildings and Energy

      By: Forest L. Reinhardt and Nazli Uludere
      Presents data on opportunities to conserve energy in buildings, which account for about a third of all energy use. Encourages readers to think about the impediments to energy efficiency in the buildings sector and the ways in which entrepreneurs can profitably surmount... View Details
      Keywords: Buildings and Facilities; Energy Conservation; Construction; Entrepreneurship; Investment; Innovation and Invention; Performance Efficiency; Environmental Sustainability; Construction Industry
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      Reinhardt, Forest L., and Nazli Uludere. "Buildings and Energy." Harvard Business School Case 708-024, September 2007. (Revised September 2008.)
      • February 2007 (Revised March 2007)
      • Case

      UBS and Climate Change--Warming Up to Global Action?

      By: Felix Oberholzer-Gee, Forest L. Reinhardt and Elizabeth Raabe
      Marco Suter, Executive Vice-Chairman, UBS Board of Directors, carefully studied the chart on his desk. It showed the public commitment of major financial institutions to help mitigate global warming. Evidently, UBS lagged behind its competitors. The graph was part of a... View Details
      Keywords: Climate Change; Energy Conservation; Cost vs Benefits; Law; Financial Institutions; Environmental Sustainability; Corporate Accountability; Financial Services Industry
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      Oberholzer-Gee, Felix, Forest L. Reinhardt, and Elizabeth Raabe. "UBS and Climate Change--Warming Up to Global Action?" Harvard Business School Case 707-511, February 2007. (Revised March 2007.)
      • April 2006 (Revised November 2021)
      • Case

      Endesa Chile: Raising the Ralco Dam (A)

      By: Kathleen L. McGinn, Paula J. Laschober and Dina Pradel
      Endesa Chile, the largest electricity generation company in Chile, is building a major power plant on the Biobio River in Southern Chile. A historic conflict involving the indigenous people of the Biobio River, the Chilean government, and international conservation... View Details
      Keywords: Buildings and Facilities; Energy Generation; Government and Politics; Negotiation; Business and Community Relations; Natural Environment; Conflict and Resolution; Social Issues; Corporate Social Responsibility and Impact; Environmental Sustainability; Energy Industry; Chile
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      McGinn, Kathleen L., Paula J. Laschober, and Dina Pradel. "Endesa Chile: Raising the Ralco Dam (A)." Harvard Business School Case 906-014, April 2006. (Revised November 2021.)
      • 2003
      • Article

      Closing the Loop: Product Take-back Requirements and their Strategic Implications

      By: Michael W. Toffel
      In Asia, Europe, and North America, regulators are seeking to reduce waste disposal and develop recycling markets by requiring manufacturers to manage the end-of-life disposition of products they produce. Such policies attempt to "close the loop" for products ranging... View Details
      Keywords: Wastes and Waste Processing; Energy Conservation; Product Development; Strategy; Policy; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Asia; Europe; North and Central America
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      Toffel, Michael W. "Closing the Loop: Product Take-back Requirements and their Strategic Implications." Corporate Environmental Strategy 10, no. 9 (2003).
      • Article

      Voluntary Simplicity Lifestyles and Energy Conservation

      By: D. A. Leonard
      Keywords: Environmental Sustainability
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      Leonard, D. A. "Voluntary Simplicity Lifestyles and Energy Conservation." Journal of Consumer Research 8, no. 3 (December 1981).
      • 1981
      • Chapter

      Diffusion of Energy Conservation Technologies

      By: D. A. Leonard
      Keywords: Technology Adoption; Energy Conservation; Energy Industry
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      Leonard, D. A. "Diffusion of Energy Conservation Technologies." In Consumers and Energy Conservation: International Perspectives on Research and Policy Options, edited by J. Claxton. New York: Praeger, 1981.
      • Article

      Energy Conservation Policies for Builders' Purchases of Domestic Appliances

      By: John A. Quelch
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      Quelch, John A. "Energy Conservation Policies for Builders' Purchases of Domestic Appliances." Energy Policy 8, no. 2 (June 1980): 125–137.
      • 1979
      • Chapter

      Builders as Consumers: Their Role in Residential Sector Energy Conservation

      By: J. Quelch and P. Thirkell
      Citation
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      Quelch, J., and P. Thirkell. "Builders as Consumers: Their Role in Residential Sector Energy Conservation." In Changing Energy Use Futures, edited by R. Fazzolare and C. Smith, 1412–1419. New York: Pergamon Press, 1979.
      • 1975
      • Chapter

      Planned Reduction in Electrical Energy Use in Nashville: A Preliminary Assessment

      By: J. K. Sebenius and B. D. Lichter
      Keywords: Energy Conservation; Urban Scope; Planning; Energy Industry; Tennessee
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      Sebenius, J. K., and B. D. Lichter. "Planned Reduction in Electrical Energy Use in Nashville: A Preliminary Assessment." In Proceedings of the Second Annual University of Missouri Conference on Energy, edited by J. Derald Morgan. Rolla: University of Missouri, 1975.
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