Publications

February 2002 (Revised April 2011)
Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane

Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details

Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States

September 2013
Case

Boeing 787: More Electric Architecture

By: Willy Shih

The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the... View Details

Keywords: Boeing; 787; Airbus; A350XWB; Architectural Innovation; Technological Substitution; Technological Innovation; Vertical Integration; Air Transportation; Aerospace Industry; United States

November 1990 (Revised April 1999)
Case

General Motors: Packard Electric Division

By: Steven C. Wheelwright

Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details

Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry

December 1963
Case

General Electric Co.

June 1997
Teaching Note

D.C. Electrical TN

By: David F. Hawkins

Keywords: Service Industry

November 1994 (Revised April 2012)
Case

National Electric Corporation

By: David F. Hawkins and Norman Bartczak

A company meets financial analysis year-end earnings per share estimates, which have been progressively lowered during the year. View Details

Keywords: Goals and Objectives; Quality; Business Earnings; Stock Shares; Analysis

March 2007 (Revised April 2010)
Teaching Note

Lincoln Electric (TN)

By: Jordan I. Siegel

Keywords: Energy; Energy Industry

December 1991 (Revised February 1992)
Case

Dayton Electric Corp.

By: Steven C. Wheelwright

Concerns a product redesign decision for one of the company's most successful motor products, its rectified power, medium D-C motor, the RPM. A one-year redesign program has proposed a design that comes close to meeting its stated cost and performance goals, but at the... View Details

Keywords: Product Design; Strategic Planning; Research and Development; Business Divisions; Decisions; Forecasting and Prediction; Product Development; Technological Innovation; Machinery and Machining; Manufacturing Industry; Ohio

November 2010 (Revised April 2011)
Case

WiTricity: Electricity cuts the cord

By: William A. Sahlman and Evan Wade Richardson

Eric Giler, WiTricity CEO, must decide how to grow a company based around an untested but potentially ground-breaking technology for wireless electricity transmission. View Details

Keywords: Business Startups; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Wireless Technology; Electronics Industry

May 2011
Supplement

Hybrid Electric Vehicles: A 2011 Update

By: John T. Gourville

This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011. View Details

Keywords: Product; Adoption; Auto Industry

April 1971 (Revised April 1983)
Case

General Electric Co.--1970

By: William E. Fruhan Jr.

Keywords: Manufacturing Industry; Consumer Products Industry

March 2010
Case

Transformation of Matsushita Electric Industrial (Abridged)

By: Michael Y. Yoshino and Endo Yukihiko

This is an abridged version of “Transformation of Matsushita Electric Industrial” (A), (B), and (C), HBS cases 905-412, 413, and 414. View Details

Keywords: Change Management; Corporate Strategy; Leadership; Electronics Industry

January 2021 (Revised May 2021)
Case

'GEnron'? Markopolos versus General Electric (A)

By: Jonas Heese and David Lane

In August 2019, Harry Markopolos—the forensic accountant known for uncovering Bernie Madoff’s Ponzi scheme—alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term “GEnron” for perceived similarities with the 2001 accounting... View Details

Keywords: Financial Statements; Communication; Energy; Financial Condition; Insurance; Performance; Planning; Business and Shareholder Relations; Risk and Uncertainty; Value; Insurance Industry; Financial Services Industry; Energy Industry

May 1989
Supplement

Lincoln Electric Co., George Willis, Video

By: Norman A. Berg

Presents George Willis, chairman and CEO of Lincoln Electric Co., addressing an HBS PMD executive class on October 7, 1988. View Details

Keywords: Management Teams; Industrial Products Industry

February 2010 (Revised October 2010)
Case

Re-THINK-ing THINK: The Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile production in Elkhart County, Indiana to launch its THINK City battery-operated... View Details

Keywords: Business Startups; Entrepreneurship; Investment; Global Strategy; Market Entry and Exit; Product Development; Production; Pollutants; Environmental Sustainability; Auto Industry; Manufacturing Industry; Norway; Indiana

August 1956
Case

Voltamp Electrical Corp.

September 1971 (Revised September 1983)
Case

Gentle Electric Co.

By: W. Earl Sasser

Designed to illustrate various levels of complexity in determining optimum order sizes for a single item inventory policy. Students are asked to evaluate the impact of recent operational changes on the firm's ordering policy. Intended to follow the students' initial... View Details

Keywords: Change; Policy; Supply Chain; Complexity; Electronics Industry