Electoral Campaigns - Publications - Faculty & Research

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

not how campaigns spend most of their time and resources. Among the voters Pons and Le Pennec-Caldichoury studied, less than half had some form of contact with any candidate’s campaign, and only 28 percent had received a visit. “This... View Details

Keywords: by Danielle Kost

21 Feb 2019
Research & Ideas

Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)

Republican majorities, that adopted voter ID laws requiring people to show proof of residency before being allowed to register. Did these laws accomplish their goals? Vincent Pons: Advocates of voter ID laws argue that the goal of these laws was to enhance the... View Details

Keywords: by Sean Silverthorne

28 Oct 2024
Op-Ed

Latino Voters Have Grown More Politically Divided. That’s Not Surprising.

electorate for decades to come. Judis and Teixeira actually made two predictions: that Latinos and other Democratic-leaning groups would become a larger share of the population and that they would continue to lean heavily Democratic. The... View Details

Keywords: by Richard Calvo, Vincent Pons, and Jesse M. Shapiro

19 Apr 2016
First Look

April 19, 2016

campaign backfired because the Electoral Commission failed to fulfill its commitment to deliver a transparent and peaceful election. The decrease in trust is stronger in areas that experienced... View Details

Keywords: Sean Silverthorne

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

effectively to voters? A: While around a fifth of U.S. adults are political partisans, about half don't participate. If citizens think their vote will not matter, see no important differences among the candidates, encounter barriers to voting, or are turned off by the... View Details

Keywords: by Sean Silverthorne

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

fall in love with Tony the Tiger and forget the product details. In 1984, Democrat candidate Walter Mondale famously questioned Gary Hart's "new ideas" by asking: "Where's the beef?" As it turned out, most of the View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan View Details

Keywords: Carmen Nobel

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really... View Details

Keywords: by George Riedel

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

where FNC was available. Before the passage of the Bipartisan Campaign Reform Act of 2002, which put a cap on soft money donations to national political parties, firms were allowed to make large donations to parties whose proposed... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France By: Pons, Vincent Abstract—This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a... View Details

Keywords: Sean Silverthorne

05 May 2009
First Look

First Look: May 5, 2009

had lower creativity ratings than men, but other ratings were not influenced by the gender of the judge or the difference in gender of the target-judge dyad. The implications of these findings are discussed. Colonial Land Tenure, View Details

Keywords: Martha Lagace

03 Aug 2010
First Look

First Look: August 3

employees are more likely to speak up and offer solutions when organizations launch information campaigns to promote process improvement and when managers engage in process-improvement activities themselves. We test our hypotheses in the... View Details