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  • 2008
  • Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

against a control group of customers. Econometric analysis of historical data: Historical data are analyzed to determine how customers have responded to different marketing actions in the past. Predictions... View Details
Keywords: by Sean Silverthorne
  • Summer 2012
  • Article

Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests

By: Arthur A. Daemmrich
The World Trade Organization (WTO) features prominently in studies of international institutions, often cast either as a tool of rich-world domination over the poorer South or as a neutral mediator facilitating a tariff-free world of economic prosperity. This article... View Details
Keywords: Organizations; Trade; Conflict and Resolution; Consumer Products Industry; Brazil; United States
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  • 20 Oct 2010
  • Op-Ed

Export Competitiveness: Reversing the Logic

specific data and econometric approach used (Rodriguez/Rodrik, 2000; Median-Smith, 2001). There are also questions as to whether the relationship between specific trade policy instruments such as tariffs and growth has not been stable... View Details
Keywords: by Christian Ketels
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online... View Details
Keywords: by Carmen Nobel; Education
  • 30 Sep 2008
  • First Look

First Look: September 30, 2008

importance of these effects depends on the nature of the innovation problem being solved. The analysis uses data from TopCoder's software contest platform, on which elite software developers were assigned different problems to solve... View Details
Keywords: Martha Lagace
  • 05 Sep 2006
  • First Look

First Look: September 5, 2006

companies have incentives to invest aggressively in growth. This paper presents econometric analysis of factors that determined the intensity of Internet companies' investments in growth, and analyzes the... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

strategy beyond markets. Very few studies have shown that a firm’s strategy increases policy performance; almost none have demonstrated a link between policy and firm profitability. Third, the topical areas of analysis appear to be... View Details
Keywords: Sean Silverthorne
  • 10 Dec 2001
  • Research & Ideas

Governance in India and Around the Globe

Infosys benchmark, including most firms within the software industry. Further, our companion large-sample econometric analysis suggests that there is very little evidence that globalization of any form is... View Details
Keywords: by Tarun Khanna & Krishna Palepu; Technology
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

18 months. Because of differences in operational infrastructure, the companies varied in how often they updated prices on their websites: two changed their prices hourly or faster, one updated its prices daily, and two updated prices weekly. Through View Details
Keywords: by Kristen Senz; Retail
  • 20 Dec 2011
  • First Look

First Look: December 20

against U.S. cotton subsidies—and a trend analysis of over 400 total WTO disputes, I argue that the WTO dispute process is helping to legitimize the institution of free trade through its public display of rational authority and neutral... View Details
Keywords: Carmen Nobel
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

from Anywhere or Co-locate? Autonomy versus Learning Effects at the United States Patent Office This study of a real firm presents robust econometric evidence that "work from anywhere" organizational policies can have positive... View Details
Keywords: by Sean Silverthorne
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

  Working PapersPoverty, Social Divisions, and Conflict in Nepal Authors:Quy-Toan Do and Lakshmi Iyer Abstract We conduct an econometric analysis of the economic and social factors which contributed to the... View Details
Keywords: Sean Silverthorne
  • 06 Aug 2007
  • Research & Ideas

High Hills, Deep Poverty: Explaining Civil War in Nepal

[PDF]. "There are many detailed case studies of conflict, and many broad-brush, cross-country studies. Within-country studies, such as we conducted on Nepal, fill in the gap between the two different approaches. Our econometric View Details
Keywords: by Martha Lagace
  • 17 May 2011
  • First Look

First Look: May 17

founders. To motivate the empirical analysis we develop a simple theory of costly bargaining, where founders trade off the simplicity of accepting an equal split, with the costs of negotiating a differentiated allocation of founder... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2014
  • First Look

First Look: March 18

cluster analysis on all whole-body donors' data from the Universities of California at Davis, Irvine, Los Angeles, and San Francisco. Two donor groups emerge from the analyses: One is made of slightly younger, educated, married... View Details
Keywords: Sean Silverthorne
  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

analysis of tort laws. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54284 forthcoming Management Science Market Reaction to Mandatory Nonfinancial Disclosure By: Grewal, Jody, Edward J. Riedl, and George Serafeim... View Details
Keywords: Sean Silverthorne
  • 04 Nov 2014
  • First Look

First Look: November 4

now own over 80% of banking assets in Mexico, and we show how, using a political economy model and a series of econometric tests, this has helped to stabilize the system and reduced non-performance loans, but it has also increased the... View Details
Keywords: Sean Silverthorne
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

advertiser of establishing a relationship with an agency and pecuniary economies of scale available from providing media services. The key predictions of the model are supported by an econometric analysis of... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2014
  • First Look

First Look: March 11

Extensions to our model accommodate the possibilities of multiple voucher purchases and firm price re-optimization. Despite the potential benefits of online discount vouchers to certain firms in certain circumstances, our analysis reveals... View Details
Keywords: Sean Silverthorne

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