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    Shunyuan Zhang

    Shunyuan Zhang is an assistant professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

    Professor Zhang studies the sharing economy and the marketing problems that the dynamics of... View Details

    Keywords: e-commerce industry; high technology; retailing
    • 2012
    • Working Paper

    The First Deal: The Division of Founder Equity in New Ventures

    By: Thomas F. Hellmann and Noam Wasserman
    This paper examines the division of founder shares in entrepreneurial ventures, focusing on the decision of whether or not to divide the shares equally among all founders. To motivate the empirical analysis we develop a simple theory of costly bargaining, where... View Details
    Keywords: Entrepreneurship; Equity
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    • 2008
    • Working Paper

    Allocating Marketing Resources

    By: Sunil Gupta and Thomas J. Steenburgh
    Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
    Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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    • 2008
    • Chapter

    Allocating Marketing Resources

    By: Sunil Gupta and Thomas J. Steenburgh

    Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

    Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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      Eva Ascarza

      Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit.  She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

      Keywords: telecommunications; e-commerce industry; entertainment; financial services; retailing
      • 21 Jul 2008
      • Research & Ideas

      Solving the Marketing Resources Allocation Puzzle

      against a control group of customers. Econometric analysis of historical data: Historical data are analyzed to determine how customers have responded to different marketing actions in the past. Predictions... View Details
      Keywords: by Sean Silverthorne
      • Summer 2012
      • Article

      Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests

      By: Arthur A. Daemmrich
      The World Trade Organization (WTO) features prominently in studies of international institutions, often cast either as a tool of rich-world domination over the poorer South or as a neutral mediator facilitating a tariff-free world of economic prosperity. This article... View Details
      Keywords: Organizations; Trade; Conflict and Resolution; Consumer Products Industry; Brazil; United States
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        Jerry R. Green

        Jerry R. Green

        David A. Wells Professor of Political Economy

        John Leverett Professor in the University

        Harvard University

         

        Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details

        Keywords: aerospace; education industry; insurance industry; professional services
        • Web

        PhD Programs - Doctoral

        behavior of shareholders, regulators, customers, and suppliers, and the process by which information is disclosed. Accounting research uses statistical and econometric methods and theoretical economic modeling, and often draws from... View Details
        • Web

        Program Requirements - Doctoral

        this requirement include, but are not limited to: Quantitative Research Methods Research Methods Courses Introduction to Econometrics (Economics 1123) Introduction to Applied Econometrics (Economics 2120);... View Details
        • Web

        Program Requirements - Doctoral

        Applied Econometrics (Econ 2120); (Econ 2110. Introductory Probability and Statistics for Economists may be a required prerequisite) Econometric Methods (Econ 2140) Time Series View Details
        • Web

        Program Requirements - Doctoral

        then an equivalent course will be required in the first term of the student's doctoral program. Courses meeting this requirement include: Introduction to Econometrics (Econ 1123) Students must take four research methods courses, including... View Details
        • Web

        Business Economics - Doctoral

        lens of business. Jointly administered by HBS and the Department of Economics in the Faculty of Arts and Sciences, the program combines theoretical analysis with in-depth, interdisciplinary research rooted in real-world applications.... View Details
        • Web

        Program Requirements - Doctoral

        a more advanced course in econometrics are required. One additional one-term graduate level economics course is required. This course should be chosen to help prepare for advanced course work in the second year. Econ 2010d is one... View Details

          Robert C. Merton

          Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

          Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

          Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
          • Web

          Industry Information - Alumni

          entertainment news and analysis on everything from film to television to music and gaming. Sign up to receive one or more of their free, topical newsletters. + – Entrepreneurship Breakout List Stanford Graduate School of Business... View Details
          • 20 Oct 2010
          • Op-Ed

          Export Competitiveness: Reversing the Logic

          specific data and econometric approach used (Rodriguez/Rodrik, 2000; Median-Smith, 2001). There are also questions as to whether the relationship between specific trade policy instruments such as tariffs and growth has not been stable... View Details
          Keywords: by Christian Ketels
          • 19 Sep 2016
          • Research & Ideas

          Why Isn't Business Research More Relevant to Business Practitioners?

          Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online... View Details
          Keywords: by Carmen Nobel; Education
          • Web

          Curriculum | MBA

          Development Joint Degree Program Seminar taught by HBS faculty Spring Term Advanced Microeconomic Analysis II Advanced Macroeconomics for the Open Economy II Advanced Quantitative Methods II: Econometrics... View Details
          • Web

          Statistical Resources - Research Computing Services

          About Us Statistical Resources 45ms Technical Papers Our statisticians have compiled a few useful technical notes on various topics. In addition, the following document organizes many of these notes by topic and provides further details: RCS View Details