Publications

August 1996 (Revised October 2003)
Case

NutraSweet in China (A)

By: Michael Y. Yoshino and Carin-Isabel Knoop

Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B). View Details

Keywords: Marketing Strategy; Product Launch; Product; Familiarity; Commercialization; China

September 2024 (Revised December 2024)
Case

Sona Comstar and Blackstone: Unlocking Value Through Business Transformation

By: Ranjay Gulati and Kanika Jain

Private equity firm Blackstone’s majority investment in automotive systems manufacturer Sona Comstar had culminated in the largest IPO in the Indian auto components industry in 2021, with stellar returns for all involved. This EV supplier was the result of a 2019... View Details

Keywords: Strategy; Decision Making; Engineering; Management; Risk and Uncertainty; Private Equity; Mergers and Acquisitions; Initial Public Offering; Auto Industry; Manufacturing Industry; Technology Industry; Asia; Southeast Asia

December 2024
Supplement

Northvolt: Building Batteries to Fight Climate Change (B)

By: George Serafeim, Debora L. Spar, Peter Tufano, Hugo Etchegoyhen and Emilie Billaud

The (B) case explores Northvolt’s Chapter 11 bankruptcy filing on November 21, 2024, highlighting the company’s struggles to scale operations amid a global EV market slowdown and internal production challenges. While the (A) case detailed Northvolt’s ambitious... View Details

Keywords: Batteries; Electric Vehicles; Climate Change; Corporate Social Responsibility and Impact; Energy; Green Technology; Insolvency and Bankruptcy; Investment; Technological Innovation; Risk Management; Failure; Business and Government Relations; Business and Shareholder Relations; Transportation; Green Technology Industry; Europe; Sweden

Article

The Electrified Future Is Shared: Mobility Services and Electrification's Pace, Shape

By: Jurgen Weiss

The article examines the potential impacts of new mobility services such as ride sharing and ride hailing on the speed and depth of electrification of personal transportation. The article explores how a shift of transportation towards shared mobility services might... View Details

Keywords: Mobility; Electric Vehicle; Autonomous Vehicles; Electricity Demand; Energy; Transportation Industry; Auto Industry; Energy Industry

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June 2020
Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha

By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details

Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers

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February 2021
Article

Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning

By: Sooji Ha, Daniel J Marchetto, Sameer Dharur and Omar Isaac Asensio

The transportation sector is a major contributor to greenhouse gas (GHG) emissions and is a driver of adverse health effects globally. Increasingly, government policies have promoted the adoption of electric vehicles (EVs) as a solution to mitigate GHG emissions.... View Details

Keywords: Natural Language Processing; Analytics and Data Science; Environmental Sustainability; Infrastructure; Transportation; Policy

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July 2006 (Revised March 2010)
Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell

Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details

Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry

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September 2013 (Revised January 2015)
Case

Wal-Mart Lobbying in India?

By: Karthik Ramanna and Vidhya Muthuram

In 2012, as part of a routine disclosure under U.S. law, Wal-Mart revealed it had spent $25 million since 2008 on lobbying to "enhance market access for investment in India." This disclosure, which came weeks after the Indian government made a controversial decision to... View Details

Keywords: Lobbying; India; Multinational Corporations; Business and Government Relations; Crime and Corruption; Retail Industry; India

April 2000 (Revised June 2000)
Case

Teach for America

On the eve of Teach For America's tenth reunion, Wendy Kopp, the 32-year-old founder and leader of the national teacher corps, is considering how to increase the impact of the organization. To date, the organization has placed 5,000 teachers in under-resourced public... View Details

Keywords: Organizational Change and Adaptation; Social Entrepreneurship; Teaching; Leadership Style; Education Industry; United States

April 1995 (Revised October 1995)
Case

Unemployment in France: "Priority Number One"

By: David A. Moss

Explores the problem of French unemployment on the eve of the presidential elections of 1995. Traces the development of social and economic policies under President Mitterrand and surveys leading explanations for the nation's mounting unemployment crisis. One major... View Details

Keywords: Job Cuts and Outsourcing; Employment; Economics; Government and Politics; Political Elections; Social Issues; Wages; France

November 2023 (Revised April 2024)
Case

Wallbox

By: Álvaro Rodríguez Arregui and Max Hancock

Enric Asunción co-founded Wallbox, a private EV charger company, in Spain in 2015. As CEO, Asunción transformed the company from a small start-up, focused on the European market, to a multimillion-dollar enterprise with offices on three continents. In 2021, a private... View Details

Keywords: Technology Adoption; Going Public; Acquisition; Business Exit or Shutdown; Business Startups; Entrepreneurial Finance; Spain; United States; United Kingdom

March 2002 (Revised May 2010)
Case

Apple Stores

This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in... View Details

Keywords: Competitive Advantage; Marketing Channels; Consumer Behavior; Innovation and Invention; Computer Industry; Retail Industry

Research Summary

Overview

Dr. Crawford conducts research on innovation in the energy industry, with a special focus on emerging business models. She is developing several cases for the EC course, "21st Century Energy," that specifically examine innovations at the interface of IT and Energy — ... View Details

2007
Working Paper

Irving Fisher, Economic Forecasting, and the Myth of the Business Cycle

By: Walter A. Friedman

A premier economist of the twentieth century and a founder of neoclassical thought, Irving Fisher was also an active participant in the field of economic forecasting. Fisher made theoretical contributions to the understanding of economic fluctuations, popularized the... View Details

Keywords: Forecasting and Prediction; Economics; Business Cycles; Business History; Newspapers; Personal Development and Career

October 2015 (Revised January 2017)
Case

P&G Canada: Old Company, New Tricks

By: Brian J. Hall, Tiffany Y. Chang and Theresa Morin Hall

P&G Canada faces ongoing global pressure to increase productivity and reduce spending. Thom Lachman, president of P&G Canada, is seemingly out of options that will make a large enough impact without harming the business, until the idea of a radical space reduction... View Details

Keywords: Organizations; Organizational Change and Adaptation; Leading Change; Human Resources; Change Management; Transition; Consumer Products Industry; Canada

March 2016 (Revised January 2023)
Teaching Note

Carla Ann Harris at Morgan Stanley

By: Lakshmi Ramarajan

This case follows Carla Ann Harris, an African-American executive on Wall Street, from her childhood to the eve of her 20th year at Morgan Stanley. In addition to her professional identity as an investment banker, Harris is also an accomplished gospel singer, an... View Details

Keywords: Decision Choices and Conditions; Identity; Personal Development and Career; Success; Values and Beliefs; Social Entrepreneurship; Financial Services Industry

February 2014
Article

National Institutions and Subnational Development in Africa

By: Stelios Michalopoulos and Elias Papaioannou

We investigate the role of national institutions on subnational African development in a novel framework that accounts both for local geography and cultural-genetic traits. We exploit the fact that the political boundaries in the eve of African independence partitioned... View Details

Keywords: Ethnicity; Development Economics; Local Range; Government and Politics; Africa

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November 2024
Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen

Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details

January 2020
Case

Wuxi Lead Intelligent Equipment Co., Ltd.

By: John R. Wells and Benjamin Weinstock

In 2019, Wuxi Lead Intelligent Equipment Co., Ltd. (Lead) was the largest supplier of lithium-ion rechargeable battery manufacturing equipment in the world. Based in Wuxi, China, the company generated RMB 3.9 billion ($557 million) in revenues in 2018, up from RMB 175... View Details

Keywords: Lithium-ion Batteries; Electric Vehicles; Government Subsidies; Industry Dynamics; Markets; Change; Strategy; Decision Making; Manufacturing Industry; China