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  • 14 May 2013
  • First Look

First Look: May 14

click-through rates for non-paid algorithmic links and an 85% increase in click-through rates for paid advertising listings of competing online travel agencies. Moreover, the exclusive integration of search engine services into View Details
Keywords: Sean Silverthorne
  • 30 Apr 2013
  • First Look

First Look: April 30

intermediary to divert consumers to its favored destinations. Applied to Internet search engines, we investigate a diversion mechanism based on Google's exclusive award of preferential placement to its own services. Using web View Details
Keywords: Sean Silverthorne
  • 05 Aug 2002
  • What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic... View Details
Keywords: by James Heskett
  • 08 Apr 2014
  • First Look

First Look: April 8

Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang Abstract—Applying a "co-search" algorithm to Internet traffic at the SEC's EDGAR website, we develop a novel method for identifying economically... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

online ad budget is spent on search advertising, which is more effective than banner advertising at driving traffic. The ability to place your ad on the screen exactly where someone is searching for... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

Google reviews (Google’s current tying strategy) or reviews from multiple platforms determined to be the best-performing by Google’s own organic search algorithm. We find that users prefer the version that does not exclude competitor... View Details
Keywords: Dina Gerdeman
  • 04 Dec 2012
  • First Look

First Look: December 4

Evidence from EDGAR Search Traffic Authors:Charles M.C. Lee, Paul Ma, and Charles C.Y. Wang Abstract Using Internet traffic patterns from the... View Details
Keywords: Carmen Nobel
  • 07 Feb 2012
  • First Look

First Look: February 7

making, and practice. We discuss important implications and offer suggestions for further research. Read the paper: http://dx.doi.org/10.1287/orsc.1100.0618 Equitable and Efficient Coordination in Traffic Flow Management Authors:Cynthia... View Details
Keywords: Sean Silverthorne
  • 17 Jun 2014
  • First Look

First Look: June 17

https://www.hbs.edu/faculty/Pages/download.aspx?name=14-070.pdf Search Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches By: Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang Abstract—Applying a... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

IQ from IP: Simplifying Search in Portfolio Choice By: Chen, Huaizhi, Lauren Cohen, Umit Gurun, Dong Lou, and Christopher J. Malloy Abstract— Using a novel database that tracks web traffic on the SEC’s View Details
Keywords: Dina Gerdeman
  • 18 Nov 2014
  • First Look

First Look: November 18

television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224... View Details
Keywords: Sean Silverthorne
  • 02 Oct 2000
  • Research & Ideas

Networked Incubators: Hothouses of the New Economy

potential partners, all of whom are extremely busy. Networked incubators have sprung up now because of the critical need for access: The Internet economy is very much a network economy in which access and connections can help quickly launch businesses, increase the... View Details
Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull
  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

Typical of comments regarding the issue of choice were those by Mehmet Genc, who said, "As choice increases, search costs increase . . . [and] it takes longer to make a decision. At the same time, due to social changes, we have even... View Details
Keywords: by James Heskett; Consumer Products
  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

device is a part of a greater Nike+ ecosystem that has attracted over 18 million users who happily share their athletic achievements with others. Just do a search on #nikeplus on Twitter, and you will discover a Nike-related tweet every... View Details
Keywords: by Mikolaj Piskorski
  • 08 Oct 2013
  • First Look

First Look: October 8

Abstract—Platforms use search diversion in order to trade off total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that the entry of a... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2014
  • First Look

First Look: October 28

of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search... View Details
Keywords: Carmen Nobel
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

that, relative to offering free shipping, offering contingent free shipping increases basket sizes by encouraging consumers to meet the minimum order threshold. Consumers incur search costs to meet this threshold exactly; sellers may... View Details
Keywords: Dina Gerdeman
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

value than e-commerce, such as immediacy, curated selection, or allowing touch and feel of non-digital experiential goods. Thinking of online shopping as a compliment and an opportunity, rather than as a substitute and a threat to offline shopping, and View Details
Keywords: by Danielle Kost; Retail
  • 04 Dec 2013
  • Research & Ideas

The Fantastic Horizon: How to Invest in a New City

there is rapid and massive urbanization everywhere as people leave farms for cities in search of opportunity. Half of the world is urban today, and the urban population will double in the next three decades. Second, this migration is... View Details
Keywords: by John Macomber; Construction; Real Estate
  • 22 Nov 2016
  • First Look

November 22, 2016

some policy implications for regulators designing third-party monitoring regimes. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51917 The Search for Peer Firms: When Do Crowds Provide Wisdom? By: Lee, Charles M.C., Paul... View Details
Keywords: Sean Silverthorne

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