Douglas - Publications - Faculty & Research

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

22 Mar 2013
Research & Ideas

Pulling Campbell’s Out of the Soup

Douglas Conant is an introvert. But when he took over as president and CEO of struggling Campbell Soup Co., he realized he had to break out of his comfort zone, get in front of his staff, and make some bold declarations from the get-go.... View Details

Keywords: by Dina Gerdeman; Food & Beverage

February 2000 (Revised December 2000)
Case

Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?

By: Charles King III and Das Narayandas

Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. View Details

Keywords: Price; Strategy; Brands and Branding; Marketing Strategy; Product Development; Global Range; Public Opinion; Value Creation

Citation

Educators

Purchase

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details

Keywords: by Manda Salls

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor View Details

Keywords: by Martha Lagace

29 Apr 2013
News

Diagnosing the ‘Flutie Effect’ on College Marketing

31 Jul 2017
News

Intermittent attention, poor memory shape public perceptions of inflation

12 Jun 2014
News

What to Do When Success Feels Empty

17 Jun 2014
News

Harvard Business School Prof. Emeritus Joseph Hinsey dead at 82

27 Sep 2015
News

Smaller, Faster, Cheaper, Over: The Future of Computer Chips

31 Aug 2011
Research & Ideas

Improving Fairness in Flight Delays

Assistant Professor Douglas Fearing doesn't have the magic bullet to make this painful part of air travel a thing of the past. But his research on evaluating and improving the performance of complex systems such as air traffic control... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Air Transportation

March 2003 (Revised October 2003)
Case

Campbell Soup Company: Transforming for the 21st Century

By: Lynda M. Applegate and Jamie Ladge

In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States

Citation

Find at Harvard

Research Summary

Research on Small Groups

Professor George recently completed a three-year study of small groups, in conjunction with Douglas M. Baker and Jane L. Cavanaugh. The output of this research was published as part of his new book, True North Groups: A Powerful Path to Personal and Leadership... View Details

Publications

Publications

Show Results For

Show Results For

Audit Quality and Auditor Reputation: Evidence from Japan

À la recherche du temps perdu et trouvé: Reactions to the commentary of Douglas J. Forsyth and Léonard Laborie

Identifying Sources of Inefficiency in Health Care

Understanding Conformity: An Experimental Investigation

Inventory Management for Mobile Money Agents in the Developing World

How Consumers Value Global Brands