Donald - Publications - Faculty & Research

17 Mar 2016
News

What Created Donald Trump? A Leadership Vacuum

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on consumers to do something. For... View Details

Keywords: by John A. Quelch

21 Jul 2016
News

What Donald Trump Can Learn About Negotiations

30 Nov 2016
News

Donald Trump Is An Elite Populist

March 1995
Case

Donald Salter Communications, Inc.

By: Stuart C. Gilson and Jeremy Cott

A new CEO is hired to manage the turnaround of a family-owned newspaper publisher. In a departure from previous management, he implements a new compensation scheme that explicitly ties executive pay to market-value-based measures of firm performance. Because the... View Details

Keywords: Family Business; Transformation; Asset Management; Wages; Balanced Scorecard; Family Ownership; Motivation and Incentives; Valuation; Journalism and News Industry

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18 Aug 2017
News

American business leaders break with Donald Trump

08 Apr 2016
News

What Donald Trump Doesn't Understand about Negotiation

Keywords: negotiation; leadership; politics; Executive, Legislative, and Other General Government Support; Government

24 Sep 2012
HBS Seminar

Donald MacKenzie, University of Edinburgh

14 Nov 2016
Op-Ed

5 Lessons I Hope Marketers Don’t Learn from Donald Trump

of the rest at 3. Its summary was, “There’s never been a presidential candidate like Donald Trump--someone so cavalier about the facts and so unwilling to ever admit error, even in the face of overwhelming evidence.” This then is the... View Details

Keywords: by John A. Deighton

20 Jul 2015
News

The Phoniness of Donald Trump

December 1997
Teaching Note

Donald Salter Communications, Inc. (TN)

By: Stuart C. Gilson

Teaching Note for (9-295-114). View Details

Keywords: Journalism and News Industry

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01 Jan 2004
News

Donald P. Nielsen, MBA 1963

Former Chairman, President & Chief Executive Officer, Hazleton Laboratories Corporation Former President, Seattle School Board Return to Alumni Achievement Awards main page EARLIER EDUCATION University of Washington, 1960 B.A., Business LIFELONG LESSON FROM HBS "HBS... View Details

19 Sep 2016
News

Why Hillary Clinton Gets Interrupted More than Donald Trump

January 26, 2018
Editorial

Can Donald Trump Teach us Anything?

By: Peter Tufano

Keywords: Nationality; Diversity; Leadership; Power and Influence

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Video

Donald Reidy - Making A Difference

December 2001 (Revised March 2002)
Compilation

"Doer's Profile" Donald John Trump (1946-)

By: Howard H. Stevenson and Laura L. Nash

Designed to facilitate a discussion of the nature of enduring success. Includes both biographical data and excerpts from autobiographical material. View Details

Keywords: Success

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