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  • All HBS Web  (160)
    • News  (36)
    • Research  (105)
    • Multimedia  (3)
  • Faculty Publications  (74)

Show Results For

  • All HBS Web  (160)
    • News  (36)
    • Research  (105)
    • Multimedia  (3)
  • Faculty Publications  (74)
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  • 01 Mar 2023
  • News

Case Study: Power Nappy

late at night, now that she’s up in the wee hours feeding her baby and scrolling Amazon on her phone, Saigal starts to question the exclusive direct-to-consumer route. “Are we losing out by not being on Amazon—and in retailers like Whole... View Details
Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing
  • 04 Sep 2019
  • News

A Wide Screen Approach

says. “They were watching five times the amount of video content as the average US consumer.” She took the numbers and the direct-to-consumer streaming plans to WWE chairman and CEO Vince McMahon, who had been planning to launch a linear... View Details
  • 01 Sep 2016
  • News

Case Study: Alumni Advice for a Health Care Startup

family members and stakeholders. Wellthy launched nationwide in September 2015 as a private-pay, direct-to-consumer subscription service, with plans ranging in price from $100 a week for those who need help with finite projects to $200 a... View Details
  • 01 Jun 2018
  • News

Floor It

the patient’s tissue and data, you will never understand what the new precision medicine targets might be or how to use available drugs,” says Giusti. To improve that access, the accelerator brought together leaders at direct-to-consumer... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
  • 01 Jun 2020
  • News

Vital Signs

and CEO of Natalist, a direct-to-consumer fertility company. We talked with Tecco about how the pandemic has impacted the health care startup and venture capital ecosystem. What ideas and companies have seen an increase in funding during... View Details
Keywords: Jen Mele; COVID-19; Ambulatory Health Care Services; Health, Social Assistance
  • 19 Jan 2017
  • News

Finding Purpose in Profit

thinking about what GoLite might have been. Last year, they invested personal capital, as well as money raised through a direct public offering, in a new direct-to-consumer outdoor company called My Trail. “It’s GoLite, without the... View Details
Keywords: Robert S. Benchley; B corporations
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home goods is a View Details
Keywords: Jen McFarland Flint; Real Estate
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
  • 01 Mar 2014
  • News

Case Study: Gazelle's New Predators

remain a 'reseller,' taking inventory of products from users and reselling them to wholesalers. This means its advantage can only come from scale. The problem then is that Gazelle's direct-to-consumer approach on its buy side places it at... View Details
Keywords: ecommerce; Kathy Korman Frey; Telecommunications; Information; News, Library, Internet, and Other Services; Information; Retail Trade
  • 01 Sep 2020
  • News

Giving Amazon the Boot

direct-to-consumer brands are bypassing Amazon from the get-go. “What I have learned from talking to hundreds of our merchants is that when they start a business, it’s really an expression of themselves. And it’s important for their... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 01 Mar 2025
  • News

Heartland

climate-friendly technologies for controlled environment crop production are demonstrated and tested. Offal is a problem for ranchers who sell direct-to-consumer because it is frequently sent to rot in landfill, with the cow’s hide and... View Details
Keywords: Julia Hanna; photos by Vance Jacobs. OPEN CONCEPT: Lambert at Quail Ridge Dairy in Fort Morgan, Colorado.
  • 15 Dec 2015
  • News

The Year in Ideas 2015

large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

to cut out a lot of the cost by being a direct-to-consumer model,” Voorhees told KATU2. The team launched a GoFundMe page and raised more than $30,000 to manufacture and distribute masks. They have distributed tens of thousands of N95 and... View Details
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