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- News (37)
- Research (98)
- Multimedia (3)
- Faculty Publications (67)
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- 04 Sep 2019
- News
A Wide Screen Approach
says. “They were watching five times the amount of video content as the average US consumer.” She took the numbers and the direct-to-consumer streaming plans to WWE chairman and CEO Vince McMahon, who had been planning to launch a linear... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home goods is a View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
remain a 'reseller,' taking inventory of products from users and reselling them to wholesalers. This means its advantage can only come from scale. The problem then is that Gazelle's direct-to-consumer approach on its buy side places it at... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
direct-to-consumer brands are bypassing Amazon from the get-go. “What I have learned from talking to hundreds of our merchants is that when they start a business, it’s really an expression of themselves. And it’s important for their... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
president she will oversee Hulu’s platforms and work alongside Disney’s film and television studios in the creation of new content for Hulu. Kevin Mayer, chairman of Disney’s direct-to-consumer and international business, said in a... View Details
Keywords: Arts, Entertainment
- 24 Aug 2021
- News
Having a Moment
experienced an immediate change: “I realized it’s not caffeine that gets you focused, you need a calm mind to be able to think clearly—that’s when you can be at your best,” she told Forbes.com. The experience inspired the Pakistani native to launch Moment, a View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
- 04 Sep 2019
- News
Clicks and Mortar
complementary channels has opened up possibilities that would not have been imaginable with the more traditional, siloed approach. JA: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
to cut out a lot of the cost by being a direct-to-consumer model,” Voorhees told KATU2. The team launched a GoFundMe page and raised more than $30,000 to manufacture and distribute masks. They have distributed tens of thousands of N95 and... View Details
- 01 Jun 2018
- News
Floor It
the patient’s tissue and data, you will never understand what the new precision medicine targets might be or how to use available drugs,” says Giusti. To improve that access, the accelerator brought together leaders at direct-to-consumer... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Jun 2020
- News
Vital Signs
and CEO of Natalist, a direct-to-consumer fertility company. We talked with Tecco about how the pandemic has impacted the health care startup and venture capital ecosystem. What ideas and companies have seen an increase in funding during... View Details