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- News (36)
- Research (105)
- Multimedia (3)
- Faculty Publications (74)
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- 01 Mar 2023
- News
Case Study: Power Nappy
late at night, now that she’s up in the wee hours feeding her baby and scrolling Amazon on her phone, Saigal starts to question the exclusive direct-to-consumer route. “Are we losing out by not being on Amazon—and in retailers like Whole... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
says. “They were watching five times the amount of video content as the average US consumer.” She took the numbers and the direct-to-consumer streaming plans to WWE chairman and CEO Vince McMahon, who had been planning to launch a linear... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
family members and stakeholders. Wellthy launched nationwide in September 2015 as a private-pay, direct-to-consumer subscription service, with plans ranging in price from $100 a week for those who need help with finite projects to $200 a... View Details
- 01 Jun 2018
- News
Floor It
the patient’s tissue and data, you will never understand what the new precision medicine targets might be or how to use available drugs,” says Giusti. To improve that access, the accelerator brought together leaders at direct-to-consumer... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Jun 2020
- News
Vital Signs
and CEO of Natalist, a direct-to-consumer fertility company. We talked with Tecco about how the pandemic has impacted the health care startup and venture capital ecosystem. What ideas and companies have seen an increase in funding during... View Details
- 19 Jan 2017
- News
Finding Purpose in Profit
thinking about what GoLite might have been. Last year, they invested personal capital, as well as money raised through a direct public offering, in a new direct-to-consumer outdoor company called My Trail. “It’s GoLite, without the... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home goods is a View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
remain a 'reseller,' taking inventory of products from users and reselling them to wholesalers. This means its advantage can only come from scale. The problem then is that Gazelle's direct-to-consumer approach on its buy side places it at... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
direct-to-consumer brands are bypassing Amazon from the get-go. “What I have learned from talking to hundreds of our merchants is that when they start a business, it’s really an expression of themselves. And it’s important for their... View Details
- 01 Mar 2025
- News
Heartland
climate-friendly technologies for controlled environment crop production are demonstrated and tested. Offal is a problem for ranchers who sell direct-to-consumer because it is frequently sent to rot in landfill, with the cow’s hide and... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
to cut out a lot of the cost by being a direct-to-consumer model,” Voorhees told KATU2. The team launched a GoFundMe page and raised more than $30,000 to manufacture and distribute masks. They have distributed tens of thousands of N95 and... View Details