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  • All HBS Web  (5,166)
    • People  (12)
    • News  (744)
    • Research  (3,548)
    • Events  (26)
    • Multimedia  (12)
  • Faculty Publications  (2,136)

Show Results For

  • All HBS Web  (5,166)
    • People  (12)
    • News  (744)
    • Research  (3,548)
    • Events  (26)
    • Multimedia  (12)
  • Faculty Publications  (2,136)
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  • 25 Aug 2022
  • News

Open Market

and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven... View Details
Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance
  • 03 Apr 2019
  • News

Do Your Experiential Marketing Moves Produce Enough ROI?

  • 05 Jul 2010
  • News

Marketing strategies for growth in China

  • 28 Jul 2010
  • News

Sleazy Marketers Game Google's Sponsored Ads

  • 25 Apr 2014
  • News

Strategists analyze market forces—great strategists also look beyond the market

government and interest groups that also seek market imperfections and try to fix them through legal or social means. "These non-market forces can affect the 'rules' of competition: think of Google's... View Details
  • 14 Feb 2017
  • News

The Value of a Facebook Fan: Does “Liking” Influence Consumer Behavior?

  • 01 Feb 2017
  • News

Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes

  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

Kigali, Rwanda Nairobi, Kenya New Delhi, India São Paulo, Brazil Santiago, Chile Seoul, South Korea * For students who were not able to travel abroad The challenge posed to students in HBS’s FIELD Global... View Details
Keywords: Jennifer Gillespie
  • 12 Jan 2015
  • News

Why Online Retailers Are Starting to Care About Your Feelings

Keywords: e-commerce; consumer behavior; innovation; Retail Trade
  • 07 Dec 2015
  • News

Nurturing a Healthy Food System for Producers and Consumers

staff nearly 6 million meals per year. Through a multi-year grant, the school has developed new relationships with local growers, processors, and distributors and funded educational and marketing efforts to... View Details
  • 01 Apr 2002
  • News

Emerging Research on Emerging Markets

asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to... View Details
Keywords: Yasheng Huang; Publishing Industries (except Internet); Information
  • 01 Jun 2009
  • News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality
  • 01 Jun 2002
  • News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using... View Details
  • 01 Sep 2008
  • News

Is Market Capitalism Headed for Trouble?

wealth and income disparity as a threat to capitalism: Consumer-goods companies are very aware that the markets between the very rich and the poor are disappearing. Those firms are losing the middle ground,... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Dec 2010
  • News

Money and Markets Dominate New Course Offerings

the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging View Details
Keywords: curriculum
  • 18 Sep 2014
  • News

Subscribing to loyalty cards and site offers

  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

Foundation did a good bit of work in creating the Meth Project back in 2005, and that was created by Tom Siebel. Tom Siebel was a marketing guy who had been the number two person at Oracle and had created his own company. And he said, I'm... View Details
  • 14 Jul 2014
  • News

Pay Attention To Your “Extreme Consumers”

  • 18 Jun 2019
  • News

How to Scandal-Proof Your Company

  • 02 Mar 2009
  • News

Gender-Bending Brands an Easy Way to Increase Product Reach

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