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Show Results For
- All HBS Web
(5,113)
- People (12)
- News (743)
- Research (3,490)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,075)
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- 01 Apr 2000
- News
Marketing Muscle
marketing experience. Branding, Edwards believes, is the best defense against competition. "It's not technology, because you can leapfrog that or acquire it," she said. "At the end of the day, consumers are... View Details
- 03 Apr 2019
- News
Do Your Experiential Marketing Moves Produce Enough ROI?
- 07 Dec 2015
- News
Nurturing a Healthy Food System for Producers and Consumers
staff nearly 6 million meals per year. Through a multi-year grant, the school has developed new relationships with local growers, processors, and distributors and funded educational and marketing efforts to... View Details
- 05 Jul 2010
- News
Marketing strategies for growth in China
- 28 Jul 2010
- News
Sleazy Marketers Game Google's Sponsored Ads
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
- 25 Apr 2014
- News
Strategists analyze market forces—great strategists also look beyond the market
government and interest groups that also seek market imperfections and try to fix them through legal or social means. "These non-market forces can affect the 'rules' of competition: think of Google's... View Details
- 12 Jan 2015
- News
Why Online Retailers Are Starting to Care About Your Feelings
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using... View Details
- 01 Apr 2002
- News
Emerging Research on Emerging Markets
asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to... View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational View Details
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
wealth and income disparity as a threat to capitalism: Consumer-goods companies are very aware that the markets between the very rich and the poor are disappearing. Those firms are losing the middle ground,... View Details
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
Foundation did a good bit of work in creating the Meth Project back in 2005, and that was created by Tom Siebel. Tom Siebel was a marketing guy who had been the number two person at Oracle and had created his own company. And he said, I'm... View Details
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging View Details
Keywords: curriculum
- 14 Jul 2014
- News
Pay Attention To Your “Extreme Consumers”
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- 18 Sep 2014
- News
Subscribing to loyalty cards and site offers
- 15 Dec 2010
- News