Digital Organizations - Publications - Faculty & Research

Edited by Julia Hanna Courtesy Michael Aft Courtesy Snigdha Sur Courtesy Michael Aft Courtesy Snigdha Sur Michael Aft (MBA 2019) and Snigdha Sur (MBA 2017) would be the first to acknowledge that launching a digital media startup out of... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

01 Sep 2020
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Action Plan: Finding Fluency

the American Northwest—now re-evaluates its plans on a weekly basis, tracking consumer sentiment regionally to adjust the tone of campaigns in real time. “I think being really agile is something that strong marketing organizations are... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

17 Dec 2018
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Off the Shelf

25 Sep 2017
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10 books that should be on every marketer’s shelf

26 Jan 2021
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Ten Tech Books You Have To Read Before The Year Is Out

24 Nov 2022
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Podcast: Business Transformation: How to Become an AI Company?

21 Jan 2020
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Four Keys to a Digital Banking Startup Success

Is There a Winner in Huawei’s Digital Cold War with the U.S.?

Krispy Kreme: Top-Line Up Double Digits Thru Pandemic (Podcast)

Halle Tecco: Digital Health Pioneer. Angel Investor. Social Activist.

How companies can avoid the pains of digital disruption

How banks can beat digital lenders at their own game

Digital Transformers Don’t Neglect The In-Person Experience, They Reimagine It

High skills freelance economy surges as digital talent platforms help build new on-demand workforce.

Workforce Trends You Need to Know, How COVID Impacted Digital Transformation, & Why Low Wage Jobs Are So Hard to Fill

Workforce Trends You Need to Know, How COVID Impacted Digital Transformation, & Why Low Wage Jobs Are So Hard to Fill

The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI

Harvard Business School’s Sunil Gupta on Peloton, Goldman Sachs, and Designing a Digital Strategy That Works

New book reveals the principles that have helped make digital platforms, including Amazon, Google, and Apple, the world’s most valuable firms

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