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Publications

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  • All HBS Web  (218)
    • News  (53)
    • Research  (115)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (46)

Show Results For

  • All HBS Web  (218)
    • News  (53)
    • Research  (115)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (46)
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  • 01 Sep 2010
  • News

You’ve Been YouTubed

media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 01 Feb 2000
  • News

Breaking Down Barriers: The Electronic Wallet

Internet commerce is the emergence of the electronic wallet. In its simplest form, the electronic wallet (a.k.a. the digital wallet or e-wallet) is a digital file that can be downloaded onto the consumer's... View Details
Keywords: Judith A. Ross
  • 06 Dec 2021
  • News

Digitalization: The Key to the Future of HBS

“In the century ahead, our capabilities in digital are going to be critical for all aspects of what the School does.” —Professor Karim Lakhani Digital Task Force Chair “In the century ahead, our capabilities... View Details
Keywords: April White
  • 22 Jul 2024
  • News

Viral Marketing’s Early Muse

Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
  • 01 Sep 2018
  • News

The True Value of a Tweet

obesity is contagious: If my family and friends are obese, the likelihood of me being obese is much higher. Later studies refuted that claim because of the inherent problem of homophily, which simply means that birds of a feather flock together. If you buy a particular... View Details
Keywords: Jen McFarland Flint
  • 15 Oct 2019
  • News

Innovative Thinking Fuels Nascent Startup Scene

on the rise in the MENA countries. The company was cofounded by a woman—women represent about 25 percent of entrepreneurs in MENA countries as compared with the global average of 10 percent—and it capitalizes on the region’s high digital... View Details
  • 01 Jun 2015
  • News

Screen Grab

Illustrations by Josh Cochran When actor Jeffrey Tambor stepped to the podium at this year’s Golden Globe Awards to accept the honor of Best Actor in a TV Series, Musical or Comedy, he did so for a show that didn’t premiere on HBO,... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 01 Sep 2016
  • News

Alumni and Faculty Books for September 2016

they experience the cultural, sexual, and student revolutions and the music of the age. The Inner Lives of Markets: How People Shape Them—And They Shape Us by Ray Fisman (PhDBE 1998) and Tim Sullivan (PublicAffairs) Breakthrough companies... View Details
  • 01 Jun 1999
  • News

A Random Sampling of HBS Graduates in the News

that monitors radio broadcasts and frequencies and identifies songs as they air. Songs are scanned into a computer to create a digital "fingerprint," which is then matched against music played by radio... View Details
Keywords: Nancy O. Perry
  • 09 Sep 2016
  • News

MaiTai Global and Kiteboarding

people have heard the word, bitcoin than blockchain. And bitcoin-- I think-- most people will recognize as a digital currency. And let me take a break here, to say, it's like being able to email someone money and if you look at the... View Details
  • 01 Jun 2024
  • News

The Exchange: Chance Encounters

families. I don’t want to discount all the benefits they get out of that arrangement. That said, my main skepticism of that preference comes from other research I’ve done on the metaverse, a vision for a 3D internet, and other digital... View Details
Keywords: Jen McFarland Flint
  • 01 Sep 2015
  • News

Feedback

residents of Astoria, Oregon, where there is, at present, a first-class summer classical music festival. One of the major forces in making the festival happen is Bill Armington, one of the doctors [at] the hospital (Memorial) that endured... View Details
  • 13 Feb 2020
  • News

Not Throwing Away My Shot

theme is sort of a callback to mechanization, which is digitization. So now suddenly we have the tools to completely change our world again from mechanical processes to digital processes. So those are the five what I would call dominant... View Details
  • 25 Aug 2022
  • News

Case Study: Sound Check

Illustration by Neil Webb Illustration by Neil Webb Josh Hoffman-Senn (MBA 2019) and fellow cofounder of LS, Jimmy Pemberton, launched their initial digital toolkit in 2021, after seeing fellow musicians search out supplemental income... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

readable page-turner, for avid Sinatraphiles as well as more casual fans of his music and films. It examines the positive and negative forces that made Sinatra, Sinatra. Logra Tu Dream (Achieve Your Dream): How 50 Successful Latinos &... View Details
  • 01 Mar 2006
  • News

The Producers

audience niches that are underserved by the studios,” d’Arbeloff remarks. Thanks to technological advances in moviemaking such as the digital video camera and relatively inexpensive editing software such as Apple’s Final Cut Pro, a... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

got a high-tech upgrade. On a warm July day at a little past 11 a.m., as the early lunch crowd shuffles in, Karavites runs through the changes: digital menu boards, a mobile ordering system, a new delivery collaboration with UberEATS, and... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

and I just didn't see it happening. So I have been investigating market trends ever since. And in fact, there's now overwhelming evidence suggesting that despite digital technology really catching on, we see demand moving more to the... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2015
  • News

Golden State of Mind

pedigree, becoming a VC wasn’t the original plan. Instead, Tim Draper wanted to be an entrepreneur. He had some good ideas, he says, which ran the gamut from digitizing music (back in the early 1980s) to a... View Details
Keywords: Julia Hanna
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out goods and services from View Details
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