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- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
disclose this to people who take the test.” Despite the potential for uprooting one’s expected family tree and the privacy and ethics concerns surrounding sharing one’s genetic code with for-profit companies, DNA testing proved popular... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under... View Details
Keywords: by Susan Young
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
businesses." At the same time, some market segments will continue to prefer the physical interactions embodied in the "old" model and will be willing to pay a premium for high-quality and safe physical consumption. Opportunities may abound in enhancing... View Details
Keywords: by Hong Luo and Alberto Galasso
- Web
National Markets - The Art of American Advertising
there was little need to advertise or to differentiate one product from another. Face-to-face selling remained one of the predominant forms of marketing as it had been for centuries. A dramatic shift in the mid-nineteenth century, driven... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase. Here is recent research on the... View Details
Keywords: by Sean Silverthorne
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
"massive availability of real estate" have made location differentiation a moot point. Retailers looking to differentiate on selection have fared no better, considering that the latest Coach bag... View Details
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
lay-out of supermarkets is more or less the same no matter where you go. Various web sites today may try to differentiate themselves by offering a different experience to the consumer, Papa said, "but we find that people want all TVs to... View Details
- 05 Nov 2013
- First Look
First Look: November 5
person one rank above them instead of the person one rank below. Last-place aversion suggests that low-income individuals might oppose redistribution because it could differentially help the group just beneath them. Using survey data, we... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
habits are changing with the coronavirus pandemic one they leave Amazon, they may be reluctant to return.” “Bac” expressed the following concern: “Amazon better worry about its relationship with law enforcement and facial recognition technology I am tired of having my... View Details
- 01 Apr 2000
- News
Getting the Message
Global Internet Practice. He previously served as founder and CEO of an interactive brand marketing consultancy, where he developed patented applications to help corporations build relationships between their brands and their customers in the online marketspace. The... View Details
Keywords: Susan Young
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Health. Quelch says integrating patient data is crucial to propelling the health care system to become more consumer-centric. Yet with many people concerned about privacy and skeptical about personal data being shared, he believes any... View Details
- Web
Brand Name Management - The Art of American Advertising
Susan Strasser contends. “They examined each other’s successes and failures and, in consort with an emerging advertising profession, began to articulate principles and design marketing programs.” 43 With so many similar goods flooding the market, one key to successful... View Details
- 14 May 2013
- First Look
First Look: May 14
that decays over time, similar to that of advertising. A major challenge is that privacy laws prevent us from observing information about the applicant pool. I overcome this challenge by using order statistic distribution to infer... View Details
Keywords: Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
major technologies, looking across 55 countries, from 1870 to 2000. We find that greater depth in financial markets leads to faster technology diffusion for more capital-intensive technologies, but only in periods closer to the invention of the technology. In fact, we... View Details
Keywords: Sean Silverthorne
- Web
Leadership, Ethics, and Corporate Accountability Course | HBS Online
Complexities of Business-Customer Relationships Applying the Reflective Leadership Questions Ethical Practices with Business Customers Featured Exercises Examine gray-area decisions related to customers Apply the reflective leadership model to work through a crisis... View Details
- 08 Jun 2010
- First Look
First Look: June 8
world with new clarity. If there is one strain of conventional wisdom pervading every company in every industry, it is the importance of competing hard to differentiate yourself from the competition. And yet going head-to-head with the... View Details
Keywords: Martha Lagace