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  • September 2015
  • Technical Note

FIELD 2: Situation Analysis

By: Jill Avery
In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details
Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers
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Avery, Jill. "FIELD 2: Situation Analysis." Harvard Business School Technical Note 316-081, September 2015.
  • January 2009 (Revised June 2024)
  • Case

Design Thinking and Innovation at Apple

By: Stefan Thomke and Barbara Feinberg
Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details
Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry
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Thomke, Stefan, and Barbara Feinberg. "Design Thinking and Innovation at Apple." Harvard Business School Case 609-066, January 2009. (Revised June 2024.)
  • Winter 2015
  • Article

When One Size Doesn't Fit All: Evolving Directions in the Research and Practice of Enterprise Risk Management

By: Anette Mikes and Robert S. Kaplan
Enterprise risk management (ERM) has become a crucial component of contemporary corporate governance reforms, with an abundance of principles, guidelines, and standards. This paper portrays ERM as an evolving discipline and presents empirical findings on its current... View Details
Keywords: Contingency Theory; Grounded Research; Risk Management; Customization and Personalization
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Mikes, Anette, and Robert S. Kaplan. "When One Size Doesn't Fit All: Evolving Directions in the Research and Practice of Enterprise Risk Management." Journal of Applied Corporate Finance 27, no. 1 (Winter 2015): 37–40.
  • Research Summary

Research Summaries

Sameer's research examines the dynamics of social networks inside organizations and their consequences for individual attainment and organizational success.  His research encompasses three broad streams of activity.


Social Capital... View Details

  • Research Summary

The Design of Mechanisms and Institutions

Professor Coughlan's research also investigates the design of public policy and collective choice institutions. His research publications have applied game theory, mechanism design, and laboratory experiments to explore incentives and outcomes under alternative legal,... View Details
  • 15 Nov 2012
  • Research & Ideas

Funding the Design of Livable Cities

less expensive for cities to maintain in the long-term. Macomber is putting his commitment to joining the fields of finance and design into practice through his research and HBS case studies, including... View Details
Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities
  • June 2020
  • Article

Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model

By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details
Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy
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McDonald, Rory, and Kathleen Eisenhardt. "Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model." Administrative Science Quarterly 65, no. 2 (June 2020): 483–523.
  • Research Summary

Research Summary

By: Ranjay Gulati

My research focuses on how to unlock organizational potential and unleash human potential.

Unlocking organizational potential involves a deep dive into how enterprises can achieve enduring success. This includes applying strategic frameworks to drive... View Details

  • 06 Oct 2020
  • Working Paper Summaries

Design and Analysis of Switchback Experiments

Keywords: by Iavor I. Bojinov, David Simchi-Levi, and Jinglong Zhao
  • July 2023
  • Article

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details
Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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Bojinov, Iavor I., David Simchi-Levi, and Jinglong Zhao. "Design and Analysis of Switchback Experiments." Management Science 69, no. 7 (July 2023): 3759–3777.
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • August 1995 (Revised June 1997)
  • Case

Hillcrest Research Associates, Inc.

Hillcrest designs and administers testing procedures for drugs to determine whether they pass FDA specifications. As the company grows, it encounters problems with information technology and with the clinical research associates, who feel pressured to report more... View Details
Keywords: Growth Management; Information Technology; Health Testing and Trials; Pharmaceutical Industry
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Barnes, Louis B. "Hillcrest Research Associates, Inc." Harvard Business School Case 496-021, August 1995. (Revised June 1997.)
  • Research Summary

Designing Productive Zones of Privacy

By: Ethan S. Bernstein

A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance
  • 2020
  • Working Paper

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details
Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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Bojinov, Iavor I., David Simchi-Levi, and Jinglong Zhao. "Design and Analysis of Switchback Experiments." Harvard Business School Working Paper, No. 21-034, September 2020.
  • Research Summary

Overview of Research

My research examines approaches to improving the performance of our health care delivery system with a primary focus on health information technology. Reflecting the interdisciplinary nature of my program, my dissertation draws upon theories and insights from... View Details

  • 2013
  • Article

The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities

By: Michael Beer
Organizations underperform and sometimes fail because their leaders are unable to learn the unvarnished truth from relevant stakeholders about how the design and behavior of the organization is misaligned with its goals and strategy. The Strategic Fitness Process (SFP)... View Details
Keywords: Organization Alignment; Dynamic Capabilities; Organization Design; Organizational Prototyping; Organizational Silence; Organizational Learning; Organizational Change and Adaptation; Strategic Planning; Organizational Design
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Beer, Michael. "The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities." Journal of Organization Design 2, no. 1 (2013).
  • 12 Oct 2022
  • Research & Ideas

When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

Airbnb hosts of Asian descent had significantly fewer stays early in the COVID-19 pandemic—and the design of the travel site may have inadvertently enabled discrimination that shut Asians out, says new View Details
Keywords: by Pamela Reynolds; Technology; Travel
  • June 2012
  • Article

Meta-Organizational Design: Rethinking Design in Inter-Organizational and Community Contexts

By: Ranjay Gulati, Phanish Puranam and Michael Tushman
This paper provides conceptual foundations for analyzing organizations comprising multiple legally autonomous entities, which we call meta-organizations. We assess the antecedents of the emergence of such collectives and the design choices they entail. The paper... View Details
Keywords: Design; Organizations; Civil Society or Community; Relationships
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Gulati, Ranjay, Phanish Puranam, and Michael Tushman. "Meta-Organizational Design: Rethinking Design in Inter-Organizational and Community Contexts." Special Issue on Strategy and the Design of Organizational Architecture edited by R. Gulati, P. Puranam, M. Tushman. Strategic Management Journal 33, no. 6 (June 2012): 571–586.
  • 2004
  • Chapter

Measuring the Value of Political Connections After Liberalization: Some Thoughts on Theoretical Constructs and Improved Research Design

By: Jordan I. Siegel
Scholars have recently begun to focus heightened attention on how firms in emerging economies react and even thrive during deep liberalization. Yet one fundamental question remains less than satisfactorily answered. How much in terms of scarce resources should firms in... View Details
Keywords: Liberalization; Emerging Economies; Political Connections; Business and Government Relations; Emerging Markets; Strategy
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Siegel, Jordan I. "Measuring the Value of Political Connections After Liberalization: Some Thoughts on Theoretical Constructs and Improved Research Design." In Global Corporate Evolution: Looking Inward or Looking Outward, edited by Michael A. Trick. Carnegie-Mellon International Management Series. Pittsburgh: Carnegie Mellon University Press, 2004.
  • Research Summary

Advancing Leadership: Research and Teaching

By: Nitin Nohria
Despite the fact that most business schools' mission statement proclaim their commitment to developing leaders who can contribute in a meaningful way to the betterment of their organizations and society, research and teaching on leadership remains a fragmented and... View Details
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