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  • All HBS Web  (15,334)
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  • All HBS Web  (15,334)
    • People  (97)
    • News  (4,465)
    • Research  (6,991)
    • Events  (112)
    • Multimedia  (224)
  • Faculty Publications  (5,007)
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  • October 2014 (Revised January 2016)
  • Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Case 615-022, October 2014. (Revised January 2016.)
  • 24 Nov 2014
  • News

Why businesses need to design more reliable experiments

  • March 2023
  • Supplement

Deepa Bachu (B): Insights and Experiments at Pensaar Design

By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal
In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details
Keywords: Buildings and Facilities; Design; Training; Working Conditions; Business or Company Management; Production; Business Processes; Corporate Social Responsibility and Impact; Outcome or Result; Performance Improvement; Programs; Business and Stakeholder Relations; Groups and Teams; Labor and Management Relations; Rank and Position; Safety; Attitudes; Behavior; Motivation and Incentives; Trust; Well-being; Consulting Industry; Pulp and Paper Industry; Manufacturing Industry; India
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Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (B): Insights and Experiments at Pensaar Design." Harvard Business School Supplement 923-034, March 2023.
  • 2003
  • Chapter

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney
This case study describes how an industrial design company developed a Sustainability Management System (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification. The... View Details
Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; United States
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Toffel, Michael W., Natalie Hill, and Kellie McElhaney. "Designing Sustainability at BMW Group: The Designworks/USA Experience." In From Principles to Practice, 57–83. Case Studies Series. Global Compact Office, 2003.
  • 22 Feb 2022
  • News

5 Examples of Design Thinking in Business

Keywords: Design thinking
  • 2012
  • Article

Open Innovation and Organization Design

By: Michael Tushman, Karim Lakhani and Hila Lifshitz - Assaf
This paper calls the organization design community to reconcile the divergent scholarly perspectives on the relationship between firm boundaries and the locus of innovation by moving beyond debates between open vs. closed boundaries and instead embracing the notion of... View Details
Keywords: Organization Design; Open Innovation; Innovation; Locus Of Innovation; Organizational Boundaries; Organizational Design; Organizational Structure; Innovation and Invention; Alliances; Vertical Integration; Boundaries
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Tushman, Michael, Karim Lakhani, and Hila Lifshitz - Assaf. "Open Innovation and Organization Design." Special Issue on The Future of Organization Design. Journal of Organization Design 1, no. 1 (2012): 24–27. (SSRN's top ten download list for: Organizational Structural Designs, Innovation & Product Development.)
  • November 2015 (Revised February 2020)
  • Teaching Note

IDEO: Human-Centered Service Design

By: Ryan W. Buell
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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Buell, Ryan W. "IDEO: Human-Centered Service Design." Harvard Business School Teaching Note 616-038, November 2015. (Revised February 2020.)
  • December 2015
  • Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Multimedia/Video Case 615-703, December 2015.
  • April 2020
  • Article

A Theory of Experimenters: Robustness, Randomization, and Balance

By: Abhijit Banerjee, Sylvain Chassang, Sergio Montero and Erik Snowberg
This paper studies the problem of experiment design by an ambiguity-averse decisionmaker who trades off subjective expected performance against robust performance guarantees. This framework accounts for real-world experimenters’ preference for randomization. It also... View Details
Keywords: Experiment Design; Experimenters; Theory; Performance
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Banerjee, Abhijit, Sylvain Chassang, Sergio Montero, and Erik Snowberg. "A Theory of Experimenters: Robustness, Randomization, and Balance." American Economic Review 110, no. 4 (April 2020): 1206–1230.
  • 2006
  • Chapter

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Kellie McElhaney, Michael W. Toffel and Natalie Hill
Keywords: Environmental Sustainability; Auto Industry; Germany; United States
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McElhaney, Kellie, Michael W. Toffel, and Natalie Hill. "Designing Sustainability at BMW Group: The Designworks/USA Experience." In Strategic Sustainability: The State of the Art in Corporate Environmental Management Systems, edited by J. Sarkis and R. Sroufe. Sheffield, U.K.: Greenleaf Publishing, 2006.
  • June 2024
  • Article

Information Spillovers in Experience Goods Competition

By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas
When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details
Keywords: Experience Goods; Competition; Information; Demand and Consumers; Profit; Price
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Chen, Zhuoqiong Charlie, Christopher Stanton, and Catherine Thomas. "Information Spillovers in Experience Goods Competition." Management Science 70, no. 6 (June 2024): 3923–3950.

    Levers of Organization Design

    The design of an organization—the accountability system that defines roles, rights, and responsibilities throughout the firm—has a direct impact on the performance of every employee. Yet, few leaders devote focused attention to how this design is chosen, implemented,... View Details
    • November 2023
    • Article

    Algorithmic Mechanism Design with Investment

    By: Mohammad Akbarpour, Scott Duke Kominers, Kevin Michael Li, Shengwu Li and Paul Milgrom
    We study the investment incentives created by truthful mechanisms that allocate resources using approximation algorithms. Some approximation algorithms guarantee nearly 100% of the optimal welfare, but have only a zero guarantee when one bidder can invest before... View Details
    Keywords: Mechanism Design; Market Design; Auctions
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    Akbarpour, Mohammad, Scott Duke Kominers, Kevin Michael Li, Shengwu Li, and Paul Milgrom. "Algorithmic Mechanism Design with Investment." Econometrica 91, no. 6 (November 2023): 1969–2003.
    • Article

    Experience Theory, or How Desserts Are Like Losses

    By: Jolie M. Martin, Martin Reimann and Michael I. Norton
    While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details
    Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions
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    Martin, Jolie M., Martin Reimann, and Michael I. Norton. "Experience Theory, or How Desserts Are Like Losses." Journal of Experimental Psychology: General 145, no. 11 (November 2016): 1460–1472.
    • 2015
    • Chapter

    Design Thinking and Innovative Problem Solving

    By: Srikant Datar and Caitlin N. Bowler
    In 2012 we set out to answer two key questions. Can anyone, including MBAs and executives with superb analytical skills, learn to think more innovatively? If so, how might we go about developing these skills? Through close collaboration with individuals from major... View Details
    Keywords: Design Thinking; Problem Solving; Innovation; Design; Innovation and Invention; Cognition and Thinking
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    Datar, Srikant, and Caitlin N. Bowler. "Design Thinking and Innovative Problem Solving." Chap. 7 in Shaping Entrepreneurial Mindsets: Innovation and Entrepreneurship in Leadership Development, edited by Jordi Canals, 119–138. London: Palgrave Macmillan, 2015.

      The Power of Experiments: Decision Making in a Data-Driven World

      In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of... View Details

      • November 2017 (Revised July 2018)
      • Case

      Royal Philips: Designing Toward Profound Change

      By: Srikant M. Datar, Rajiv Lal and Caitlin N. Bowler
      This case explores Royal Philips CEO Frans van Houten's bold use of design research to inform a critical strategic decision: Should Philips leave its storied lighting business behind in favor of complete focus on health technology and consumer lifestyle products?... View Details
      Keywords: Design Research; Health Technology; Innovation; Design; Research; Decision Choices and Conditions; Strategy; Organizational Change and Adaptation; Transformation
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      Datar, Srikant M., Rajiv Lal, and Caitlin N. Bowler. "Royal Philips: Designing Toward Profound Change." Harvard Business School Case 118-017, November 2017. (Revised July 2018.)
      • June 2013
      • Article

      Opting-in: Participation Bias in Economic Experiments

      By: Robert Slonim, Carmen Wang, Ellen Garbarino and Danielle Merrett
      Assuming individuals rationally decide whether to participate or not to participate in lab experiments, we hypothesize several non-representative biases in the characteristics of lab participants. We test the hypotheses by first collecting survey and experimental data... View Details
      Keywords: Participation Bias; Laboratory Experiments; Prejudice and Bias; Research
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      Slonim, Robert, Carmen Wang, Ellen Garbarino, and Danielle Merrett. "Opting-in: Participation Bias in Economic Experiments." Journal of Economic Behavior & Organization 90 (June 2013): 43–70.
      • Article

      Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

      By: Sharique Hasan and Rembrand Koning
      Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details
      Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India
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      Hasan, Sharique, and Rembrand Koning. "Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties." Art. 4. Journal of Organization Design 9 (2020).
      • July 2024
      • Article

      How Artificial Intelligence Constrains Human Experience

      By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
      Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details
      Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits
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      Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 241–256.
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