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      Design And ManufacturingRemove Design And Manufacturing →

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      • June 2025
      • Simulation

      Travelogo: Customer Segmentation

      By: Eva Ascarza and Noah Ahmadi
      This interactive tool is designed to enhance engagement with the Travelogo: Understanding Customer Journeys case by allowing the student to explore the company's data. Through this tool, the student can examine the variables used for segmentation, analyze the resulting... View Details
      Keywords: Algorithmic Decision Making; Simulation; Marketing Strategy; Customer Focus and Relationships; Analytics and Data Science; Segmentation
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      Ascarza, Eva, and Noah Ahmadi. "Travelogo: Customer Segmentation." Harvard Business School Simulation 525-706, June 2025.
      • June 2025
      • Case

      Zerodha

      By: Das Narayandas and Kairavi Dey
      Zerodha Broking Pvt. Ltd. (Zerodha) was among India's largest online broking platforms. Nithin and Nikhil Kamath started Zerodha to empower retail investors and remove the hurdles to investing in stocks. The company pioneered tech-first discount broking, charging... View Details
      Keywords: Financial Services Industry
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      Narayandas, Das, and Kairavi Dey. "Zerodha." Harvard Business School Case 525-070, June 2025.
      • June 2025
      • Case

      (Family) Size Matters: Nico Oprée and the Decreasing Power of Family Unity over Time

      By: Lauren Cohen, Octavian Graf Pilati, Dominik V. Eynern and Sophia Pan
      Nico Oprée, a fourth-generation (G4) member of his family’s heavy manufacturing business, found himself reflecting on how the firm would navigate a deepening shareholder conflict. While the second generation (G2) had managed the business in harmony, dynamics shifted... View Details
      Keywords: Family Functioning And Support; Family Business; Family and Family Relationships; Family Ownership; Mergers and Acquisitions; Corporate Governance; Resignation and Termination; Leadership Style; Management Succession; Size; Negotiation Offer; Private Ownership; Business and Shareholder Relations; Trust; Conflict of Interests; Conflict Management; Business Exit or Shutdown; Selection and Staffing; Manufacturing Industry; Germany
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      Cohen, Lauren, Octavian Graf Pilati, Dominik V. Eynern, and Sophia Pan. "(Family) Size Matters: Nico Oprée and the Decreasing Power of Family Unity over Time." Harvard Business School Case 225-094, June 2025.
      • June 10, 2025
      • Article

      Research: When Help Isn’t Helpful

      By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile
      Asking for and receiving help at work can boost employees’ creativity, help them learn new skills, and strengthen their interpersonal ties. Yet a years-long study at a global design consultancy found that even in organizations with strong helping cultures, a... View Details
      Keywords: Organizational Culture; Employees; Talent and Talent Management
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      Fisher, Colin M., Julianna Pillemer, and Teresa M. Amabile. "Research: When Help Isn’t Helpful." Harvard Business Review Digital Articles (June 10, 2025).
      • May–June 2025
      • Article

      Balancing Digital Safety and Innovation

      By: Tomomichi Amano and Tomomi Tanaka
      Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become... View Details
      Keywords: Technological Innovation; Cybersecurity; Demand and Consumers; Safety
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      Amano, Tomomichi, and Tomomi Tanaka. "Balancing Digital Safety and Innovation." Harvard Business Review 103, no. 3 (May–June 2025): 120–127.
      • June 2025
      • Article

      Collusion in Brokered Markets

      By: John William Hatfield, Scott Duke Kominers and Richard Lowery
      High commissions in the U.S. residential real estate agency market present a puzzle for economic theory because brokerage is not a concentrated industry. We model brokered markets as a game in which agents post prices for customers and then choose which other agents to... View Details
      Keywords: Real Estate Agents; Real Estate; Realtors; Broker Networks; Brokerage; Brokerage Commissions; "Brokerage Industry; Brokered Markets; Brokering; Brokers; Industrial Organization; Repeated Game Framework; "Repeated Games"; Collusion; Antitrust; Microeconomics; Market Design; Theory; Game Theory; Real Estate Industry
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      Hatfield, John William, Scott Duke Kominers, and Richard Lowery. "Collusion in Brokered Markets." Journal of Finance 80, no. 3 (June 2025): 1417–1462.
      • 2025
      • Chapter

      Critical Choices in Designing a Board: An Overview

      By: Suraj Srinivasan and Lynn S. Paine

      Board design is never one-size-fits-all. It’s a series of critical choices—each with trade-offs—that can define how a board functions, governs, and delivers strategic value.

      That’s the premise of "Critical Choices in Designing a Board," a... View Details

      Keywords: Governing and Advisory Boards
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      Srinivasan, Suraj, and Lynn S. Paine. "Critical Choices in Designing a Board: An Overview." Chap. 3 in NYSE & JP Morgan, Public Company Series: Board Structure and Composition, edited by Joseph Hall and Stephen Byeff, 17–23. Public Company Series. Caxton Business & Legal, Inc., 2025.
      • June 2025
      • Article

      Ideation with Generative AI—In Consumer Research and Beyond

      By: Julian De Freitas, G. Nave and Stefano Puntoni
      The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
      Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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      De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
      • June 2025
      • Article

      Passive Ownership and Price Informativeness

      By: Marco Sammon
      I show that passive ownership negatively affects the degree to which stock prices anticipate earnings announcements. Estimates across several research designs imply that the rise in passive ownership over the last 30 years has caused the amount of information... View Details
      Keywords: Passive Ownership; ETFs; Market Efficiency; Price; Investment Funds; Stocks; Communication
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      Sammon, Marco. "Passive Ownership and Price Informativeness." Management Science 71, no. 6 (June 2025): 4582–4598.
      • 2025
      • Working Paper

      Pushing the Envelope: The Effects of Salary Negotiations

      By: Zoë B. Cullen, Bobak Pakzad-Hurson and Ricardo Perez-Truglia
      Salary negotiations are a widespread phenomenon that can shape key labor market outcomes, such as welfare and inequality. We provide novel empirical and theoretical insights into the causes and consequences of salary negotiations. We conducted two field experiments... View Details
      Keywords: Compensation and Benefits; Negotiation; Policy; Gender; Equality and Inequality; Welfare
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      Cullen, Zoë B., Bobak Pakzad-Hurson, and Ricardo Perez-Truglia. "Pushing the Envelope: The Effects of Salary Negotiations." NBER Working Paper Series, No. 33903, June 2025.
      • 2025
      • Working Paper

      Trade and Industrial Policy in Supply Chains: Directed Technological Change in Rare Earths

      By: Laura Alfaro, Harald Fadinger, Jay Schymik and Gede Virananda
      Trade and industrial policies, while primarily intended to support domestic industries, may unintentionally stimulate technological progress abroad. We document this mechanism in the case of rare earth elements (REEs)—critical inputs for manufacturing at the knowledge... View Details
      Keywords: Industrial Policy; Global Value Chains; Directed Technological Change; Input-output Linkages; Innovation; Trade; Metals and Minerals; Technological Innovation; Supply Chain; Technology Industry
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      Alfaro, Laura, Harald Fadinger, Jay Schymik, and Gede Virananda. "Trade and Industrial Policy in Supply Chains: Directed Technological Change in Rare Earths." Harvard Business School Working Paper, No. 25-059, May 2025.
      • May 2025
      • Background Note

      Skills-First Talent Management: The Importance of Managers

      By: Boris Groysberg, Nicole Zelazko, Tom Quinn, Robin Abrahams, Izzy Yeoh and Colleen Ammerman
      This note supplements a 2025 series on skills-first talent management in organizations, comprising “Skills-First Talent Management: Hiring” (HBS No. 425-019), “Skills-First Talent Management: Onboarding, Development, and Performance Management” (HBS No. 425-020), and... View Details
      Keywords: Talent and Talent Management; Experience and Expertise; Job Design and Levels; Employment; Human Capital; Management Practices and Processes; Employee Relationship Management; Retention; Personal Development and Career; United States
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      Groysberg, Boris, Nicole Zelazko, Tom Quinn, Robin Abrahams, Izzy Yeoh, and Colleen Ammerman. "Skills-First Talent Management: The Importance of Managers." Harvard Business School Background Note 425-081, May 2025.
      • May 2025
      • Teaching Note

      Clay Ridge Capital

      By: William R. Kerr and Martin A. Sinozich
      Teaching Note for HBS Case No. 823-089. Kel Jackson, with the support of his young family, has been searching for a manufacturing business to purchase. After a long process, Kel had submitted a written offer to buy Sheetfab that matched his original conversation with... View Details
      Keywords: Acquisition; Entrepreneurship; Negotiation Offer; Manufacturing Industry
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      Kerr, William R., and Martin A. Sinozich. "Clay Ridge Capital." Harvard Business School Teaching Note 825-202, May 2025.
      • May 2025
      • Case

      Initial Financial Statements at Blank Corporation: Bridging Content and Commerce

      By: Jung Koo Kang, Panje Jayden Kim and David Allen
      This accounting case is intended to teach students how to compile an income statement, a balance sheet, and a cash flow statement. It focuses on Blank Corporation, an innovative South Korean company that bridged content and commerce by selling products directly through... View Details
      Keywords: Accounting; Financial Statements; Business Startups; Social Media; Advertising; Digital Marketing; Cash Flow; Consumer Products Industry; South Korea
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      Kang, Jung Koo, Panje Jayden Kim, and David Allen. "Initial Financial Statements at Blank Corporation: Bridging Content and Commerce ." Harvard Business School Case 125-021, May 2025.
      • May 2025
      • Case

      Boutiqaat: Influencing Retail in MENA

      By: Juan Alcacer and Noor Al Qadhi
      Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and... View Details
      Keywords: Emerging Markets; Digital Strategy; Growth and Development; Expansion; Distribution Channels; Global Strategy; Business Model; Market Design; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Kuwait; Saudi Arabia; Middle East; North Africa
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      Alcacer, Juan, and Noor Al Qadhi. "Boutiqaat: Influencing Retail in MENA." Harvard Business School Case 725-462, May 2025.
      • May 2025
      • Supplement

      On (B): The Cyclon Spins On

      By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
      A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
      Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Marketing Strategy; Product Design; Product Development; Technological Innovation; Expansion; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; China; Europe; Germany; Japan; Switzerland; United States
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      Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, and Karen Elterman. "On (B): The Cyclon Spins On." Harvard Business School Supplement 725-475, May 2025.
      • May 2025
      • Teaching Note

      The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation

      By: Tsedal Neeley
      Teaching Note for HBS Case No. 425-720. Florian Hillen, co-founder and CEO of VideaHealth, a startup using artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. This AI factory,... View Details
      Keywords: Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technological Innovation; Technology Adoption; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States
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      Neeley, Tsedal. "The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation." Harvard Business School Teaching Note 425-102, May 2025.
      • May–June 2025
      • Article

      Centralization and Organization Reproduction: Ethnic Innovation in R&D Centers and Satellite Locations

      By: William R. Kerr
      We study the relationship between firm centralization and organizational reproduction in satellite locations. For decentralized firms, the ethnic compositions of inventors in satellite locations mostly resemble their host cities, with little link to the inventor... View Details
      Keywords: Organizational Reproduction; Centralization; Research and Development; Innovation and Invention; Organizational Design; Ethnicity
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      Kerr, William R. "Centralization and Organization Reproduction: Ethnic Innovation in R&D Centers and Satellite Locations." Organization Science 36, no. 3 (May–June 2025): 1088–1109.
      • 2025
      • Chapter

      Employer-Based Short-Term Savings Accounts

      By: Sarah Holmes Berk, John Beshears, Jay Garg, James J. Choi and David Laibson
      We study the introduction of a choice architecture design intended to increase short-term savings among employees at five U.K. firms. Employees were offered the opportunity to opt into a payroll deduction program that auto-deposits funds from each paycheck into a... View Details
      Keywords: Personal Finance; Compensation and Benefits; Well-being; Behavior; Investment Funds; Employees; United Kingdom
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      Berk, Sarah Holmes, John Beshears, Jay Garg, James J. Choi, and David Laibson. "Employer-Based Short-Term Savings Accounts." Chap. 21 in The Elgar Companion to Consumer Behaviour and the Sustainable Development Goals, edited by Lucia A. Reisch and Cass R. Sunstein, 359–386. Cheltenham: Edward Elgar Publishing, 2025.
      • May 2025
      • Case

      The Micro-Family Office: Aamir Rehman

      By: Lauren Cohen and Sophia Pan
      With a successful career and strong academic credentials, Aamir Rehman sought to design a life grounded in autonomy. For him, this meant serving on boards, continuing his professorship, and ensuring a secure and comfortable life for his family. While he didn’t possess... View Details
      Keywords: Family Office; Family And Friends; Trends And Opportunities; Wealth Management; Family Business; Financial Strategy; Personal Finance; Investment Portfolio; Private Equity; Organizational Design; Family and Family Relationships; Happiness; Satisfaction; Balance and Stability; Human Capital; Compensation and Benefits; Economy; Trends; Business Model; Asset Management; Financial Management; New Jersey; United States
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      Cohen, Lauren, and Sophia Pan. "The Micro-Family Office: Aamir Rehman." Harvard Business School Case 225-089, May 2025.
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