Demand and Consumers - Publications - Faculty & Research

24 Apr 2014
News

Creating connections among consumers

Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online reviews and ratings.... View Details

26 Jan 2015
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Catering to women consumers

Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015) View Details

01 Jun 2002
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Ads Improve Consumer Decisions

advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand... View Details

Keywords: Laura Singleton (MBA 1988)

06 Feb 2009
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Keeping a keen eye on consumer behaviour

01 Dec 2017
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2017 in Finance: Helping Consumers Improve Their Financial Life

Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details

Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance

29 Aug 2023
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Helping Consumers Decarbonize their Purchases

This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help... View Details

12 Jul 2008
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LAND HOE: Demand surges for local food

07 Dec 2015
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Nurturing a Healthy Food System for Producers and Consumers

Andrew Kendall (MBA 1988) is on a mission to change the way New England eats. As executive director of the Henry P. Kendall Foundation, his family’s philanthropic organization, he is dedicated to creating a “resilient and healthy food... View Details

20 May 2020
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How Will COVID-19 Change Demand for Office Space?

01 Sep 2009
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Consumer Finance Makes HBS Debut

TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

01 Dec 2020
News

Digital Health Care: Empowering Consumers

these trends? Professor Regina Herzlinger on creating breakthrough services, products, and business models in health care Consumers are busy. It used to be that we called health care View Details

Keywords: April White

05 Feb 2020
News

Under Armour Dumped Its App, and Consumers Feel the Heartbreak

09 Dec 2015
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How Do You Predict Demand and Set Prices For Products Never Sold Before?

17 Sep 2013
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How sales and coupons persuade consumers to spend more money

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information