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- Faculty Publications (19)
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- All HBS Web (119)
- Faculty Publications (19)
- July–August 2013
- Article
A Joint Model of Usage and Churn in Contractual Settings
By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details
Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior
Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
- 16 May 2023
- HBS Case
How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’
and antipathy, having bounced from one private equity owner to another four times, ran deep. The strategy demanded that Stavros deeply engage with the operations to discover pain points, like inefficient delivery routes and wasted scrap... View Details
Keywords: by Avery Forman
- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
their actions. They must learn to see their decisions and actions as working hypotheses that they can only validate by collecting feedback on their impact as expeditiously as possible. Leaders will be blindsided if they rely only on their... View Details
- Web
Podcast - Business & Environment
public and private stakeholders, and the evolving landscape of wildfire detection technology. Carsten provides advice for aspiring climate tech entrepreneurs, emphasizing the need to align impact with profitability. Using AI to Optimize Energy View Details
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 02 Nov 2023
- News
Seeding Startups
Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the... View Details
Keywords: April White
- 01 Nov 2020
- Research & Ideas
Good Leadership Is an Act of Kindness
that these are the most difficult times in memory for many, if not most people. Parents struggle to balance the demands of remote work and homeschooling. Employees who live alone strain to stay focused while isolated from loved ones and... View Details
Keywords: by Boris Groysberg and Susan Seligson
- 01 Sep 2023
- News
Solving for Z
With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human... View Details
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
explained, is that such issues are deemed too threatening to organizational harmony or to individuals' career advancement. As a result, the validity of a principal U.S. rationale for the Vietnam War, the "domino theory," was... View Details
Keywords: by Garry Emmons
- 22 Dec 2008
- Research & Ideas
10 Reasons to Design a Better Corporate Culture
Those who aren't living up to BHC's values soon get the point. Employees at all levels in an organization notice and validate the elements of culture. As owners, they judge every management decision to hire, reward, promote, and fire... View Details
- 03 Apr 2012
- First Look
First Look: April 3
812-098 Provides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights,... View Details
Keywords: Carmen Nobel
- 22 Apr 2022
- Research & Ideas
Companies Can Expand Their Talent Pool by Giving Ex-Convicts a Second Chance
hire workers with a criminal history, especially if crime and safety insurance is available, or if the worker can provide past work performance reviews. The findings were included in a working paper, Increasing the Demand for Workers with... View Details
Keywords: by Jay Fitzgerald
- Web
Online Entrepreneurship & Innovation Courses | HBS Online
months, 5-6 hrs/week Apply by November 3 $6,500 Credential On Demand Launching Tech Ventures Professor Jeffrey Bussgang Gain proven frameworks to build a viable, valuable tech venture that can profitably scale and attract venture capital.... View Details
- 14 Sep 2023
- Blog Post
MBAs Accelerate Their Social Enterprise Ventures
energizing relationships with farmers and changemakers that deepened my commitment to create impact in this space. Benjamin: Throughout my summer venture, extensive dialogues with NGOs and migrants across Europe confirmed my hypothesis: a pressing View Details
- Web
Entrepreneurship Course Online | HBS Online
Now Key Concepts Identify a business opportunity Evaluate an idea and assess the market Explore the risks and rewards of entrepreneurship Leverage experiments to validate concepts and refine your business strategy Discover the key... View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
export is what has often been understood as "export competitiveness". In this thinking, exports become the target and ultimate goal of economic policy. While the crisis has increased the demand for growth strategies, it has also... View Details
Keywords: by Christian Ketels
- Web
Launching Tech Ventures | HBS Online
This course is part of the Entrepreneurship & Innovation track. Introduction to Launching Tech Ventures START NOW HBS Online now offers this course on-demand, allowing you to begin your learning anytime. No application needed—start your journey today! On View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
reliably meet the demand generated by these evolving clean energy technologies. These are but a few of the many opportunities corporate leadership will need to bring into its deliberations on strategy and resource allocation. Also, in... View Details
- 22 Feb 2022
- News
New Urban Order
Highway As cities reshape themselves and populations increase, demand for goods will rise. And if the pandemic taught us anything about supply and demand, it’s that the trucking system—once largely unnoticed—can become a real bottleneck.... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- Web
Frequently Asked Questions | HBS Online
manage start-ups, and finance ventures. This course also introduces participants to the idea that entrepreneurs run structured experiments to validate ideas and refine business strategy. Participants work through real-world challenges... View Details