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Show Results For
- All HBS Web
(2,802)
- People (4)
- News (274)
- Research (2,312)
- Events (11)
- Multimedia (5)
- Faculty Publications (1,496)
- September 2012 (Revised December 2013)
- Supplement
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (B)
By: Juan Alcacer and Kerry Herman
In February 2006, Intel has selected the location for its new assembly and test plant. This case discusses why this location was chosen from the list of possibilities introduced in "Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)." View Details
Keywords: Location Choices; Location Strategies; Strategy; Geographic Location; Global Strategy; Technology; Technology Industry; United States; Viet Nam
Alcacer, Juan, and Kerry Herman. "Intel: Strategic Decisions in Locating a New Assembly and Test Plant (B)." Harvard Business School Supplement 713-419, September 2012. (Revised December 2013.)
- 2025
- Working Paper
A Cognitive Theory of Reasoning and Choice
By: Pedro Bordalo, Nicola Gennaioli, Giacomo Lanzani and Andrei Shleifer
We present a theory of decisions in which attention to the features of choice options is determined by the decision maker's categorization of the current choice problem in a set of problems she solved in the past. Categorization depends on goal-relevant as well as... View Details
Bordalo, Pedro, Nicola Gennaioli, Giacomo Lanzani, and Andrei Shleifer. "A Cognitive Theory of Reasoning and Choice." NBER Working Paper Series, No. 33466, February 2025.
- Article
Leaders as Decision Architects: Structure Your Organization's Work to Encourage Wise Choices
By: John Beshears and F. Gino
Everyone from CEOs to frontline workers commits preventable mistakes—for example, underestimating how long it will take to finish a project or focusing too much on information that supports their current view. It is extraordinarily difficult to rewire the human brain... View Details
Beshears, John, and F. Gino. "Leaders as Decision Architects: Structure Your Organization's Work to Encourage Wise Choices." Harvard Business Review 93, no. 5 (May 2015): 52–62.
- October 2012 (Revised February 2014)
- Teaching Note
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A) and (B)
By: Juan Alcácer
The case is used in Harvard Business School's (HBS) elective course "Competing Globally" as the first case in the third module (see "Competing Globally: Course Note for Instructors," HBS No. 713-422). As the first case in the module, it introduces the framework to... View Details
- 18 Nov 2013
- News
The Luck Factor in Great Decisions
- 2013
- Book
Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan
By: Francesca Gino
You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do... View Details
Keywords: Decision Making; Decision-making; Judgment; Decisions; Strategy; Behavior; Ethics; Attitudes
Gino, Francesca. Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan. Boston, MA: Harvard Business Review Press, 2013.
- 2022
- Working Paper
When Do Individuals Give Up Agency? The Role of Decision Avoidance
By: Holly Dykstra, Christine L. Exley and Muriel Niederle
A common policy problem is that individuals reject recommended options and insist on making their own choices. Via a large-scale experiment, we document and investigate what factors contribute to this preference for agency. Our main results show that individuals’... View Details
Dykstra, Holly, Christine L. Exley, and Muriel Niederle. "When Do Individuals Give Up Agency? The Role of Decision Avoidance." Working Paper, October 2022.
- Article
Assent-maximizing Social Choice
By: Katherine A. Baldiga and Jerry R. Green
We take a decision theoretic approach to the classic social choice problem, using data on the frequency of choice problems to compute social choice functions. We define a family of social choice rules that depend on the population's preferences and on the probability... View Details
Keywords: Decision Choices and Conditions; Theory; Measurement and Metrics; Mathematical Methods; Society
Baldiga, Katherine A., and Jerry R. Green. "Assent-maximizing Social Choice." Social Choice and Welfare 40, no. 2 (February 2013): 439–460.
- 25 Aug 2016
- News
Timeless Advice for Making a Hard Choice
- February 2010 (Revised June 2014)
- Supplement
CityCenter (C): Turmoil and Choices
By: John D. Macomber
"CityCenter (C)" follows the (A) and (B) cases chronologically. The (C) case explores the decisions facing MGM MIRAGE following a lawsuit by partner Dubai World and suspension of Dubai World's cash contributions to the project in early 2009. Issues include the... View Details
Keywords: Lawsuits and Litigation; Private Equity; Games, Gaming, and Gambling; Decisions; Partners and Partnerships; Conflict and Resolution; Entertainment and Recreation Industry; Nevada
Macomber, John D. "CityCenter (C): Turmoil and Choices." Harvard Business School Supplement 210-066, February 2010. (Revised June 2014.)
- September–October 2012
- Article
One-Switch Conditions for Multiattribute Utility Functions
By: Ali E. Abbas and David E. Bell
We introduce a variety of new independence conditions for multiattribute utility functions that permit preference dependencies among the attributes of a decision problem. The hierarchy of new conditions varies in the degree to which it specifies the functional form,... View Details
Abbas, Ali E., and David E. Bell. "One-Switch Conditions for Multiattribute Utility Functions." Operations Research 60, no. 5 (September–October 2012): 1199–1212.
- September 2014
- Article
Structural Models of Complementary Choices
By: Steven T. Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski and Angelo Mele
Complementary choices are important and pervasive yet occasionally elusive. Single consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and... View Details
Berry, Steven T., Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski, and Angelo Mele. "Structural Models of Complementary Choices." Marketing Letters 25, no. 3 (September 2014): 245–256.
- Research Summary
Choice Amnesia: Motivated Forgetting of Difficult Choices
Imagine having to choose between your two favorite flavors of ice cream, chocolate and mint chip. Previous work suggests that whichever option you pick (say, chocolate) will become even more appealing after your decision, and the rejected option (mint chip) will get... View Details
- 01 May 2010
- Lecture
Clusters and Start-Up Location Choice
By: William R. Kerr
Kerr, William R. "Clusters and Start-Up Location Choice." Lecture at the HBS Faculty Research Symposium, Harvard Business School, May 01, 2010.
- 2014
- Chapter
Appetite, Consumption, and Choice in the Human Brain
By: Brian Knutson and Uma R. Karmarkar
Although linked, researchers have long distinguished appetitive from consummatory phases of reward processing. Recent improvements in the spatial and temporal resolution of neuroimaging techniques have allowed researchers to separately visualize different stages of... View Details
Knutson, Brian, and Uma R. Karmarkar. "Appetite, Consumption, and Choice in the Human Brain." Chap. 9 in The Interdisciplinary Science of Consumption, edited by Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson, 163–184. Cambridge, MA: MIT Press, 2014.
- September 2020
- Teaching Note
First Aid Beauty
By: Karen G. Mills and Annie Dang
Teaching Note for HBS Case No. 319-082. View Details
- March 2018
- Article
How Context Affects Choice
By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood
Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,... View Details
Keywords: Decision Making; Decision Choices and Conditions; Situation or Environment; Consumer Behavior
Thomadsen, Raphael, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, and Wendy Wood. "How Context Affects Choice." Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, nos. 1-2 (March 2018): 3–14.
- Research Summary
Experience and description-based decision making.
Prof. Barron and his co-authors study the effect of the economic environment on decision making. One example involves the effect of rare (low probability) events. People behave as if they overweight these events in some settings (e.g., when buying insurance and... View Details
- September 2012 (Revised December 2013)
- Case
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)
By: Juan Alcacer and Kerry Herman
In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details
Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam
Alcacer, Juan, and Kerry Herman. "Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)." Harvard Business School Case 713-406, September 2012. (Revised December 2013.)
- March 2009
- Article
Loyalty-Based Portfolio Choice
By: Lauren Cohen
I evaluate the effect of loyalty on individuals' portfolio choice using a unique dataset of retirement contributions. I exploit the statutory difference that in 401(k) plans stand alone employees can invest directly in their division, while conglomerate employees must... View Details
Keywords: Investment; Retirement; Decisions; Employees; Performance Evaluation; Business Conglomerates; Compensation and Benefits
Cohen, Lauren. "Loyalty-Based Portfolio Choice." Review of Financial Studies 22, no. 3 (March 2009): 1213–1245.