Publications

November 2019 (Revised December 2019)
Case

Marcus by Goldman Sachs

By: Rory McDonald, Samir Junnarkar and David Lane

Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman... View Details

Keywords: Corporate Entrepreneurship; Banks and Banking; Innovation Leadership; Growth and Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom

Web

Winners & Runners-Up | New Venture Competition

(MBA 2025) Luke Fiorante (MDE 2026) Social Enterprise Track Winner Breaking language barriers with AI-powered medical interpretation for over 30 million patients Aidra Health Ejiro Maroh (MBA 2026) David Bunn (MBA 2026) Toritse View Details

February 2014 (Revised December 2016)
Case

Aldi: The Dark Horse Discounter

By: Eric Van den Steen and David Lane

In 2013, Aldi—the world's 8th largest retailer—planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32... View Details

Keywords: Competitive Advantage; Competitive Strategy; Strategy; Value Creation; Values and Beliefs

March 2019
Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

November 2006
Case

The Pine Street Initiative at Goldman Sachs

By: Boris Groysberg, Scott A. Snook and David Lane

Almost five years had passed since Goldman Sachs launched its innovative leadership development initiative called Pine Street. Focused primarily on developing Goldman's most senior managers, Pine Street had evolved significantly since its inception in November of 1999.... View Details

Keywords: Executive Education; Personal Development and Career; Leadership Development; Business Education; Financial Services Industry

Web

Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School

given unrestricted due to concerns that restrictions on use und... No One Left Behind (A) By: Lynn S. Paine, Herman B. "Dutch" Leonard, Max Hancock and David Lane March 2025 (Revised June 2025) | Faculty... View Details

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

November 2010 (Revised May 2014)
Case

Dow's Bid for Rohm and Haas

By: Benjamin C. Esty and David Lane

This case analyzes Dow Chemical Company's proposed acquisition of Rohm and Haas in 2008. The $18.8 billion acquisition was part of Dow's strategic transformation from a slow-growth, low-margin, and cyclical producer of basic chemicals into a higher-growth,... View Details

Keywords: Mergers and Acquisitions; Financial Crisis; Capital Structure; Financial Condition; Financial Management; Contracts; Lawsuits and Litigation; Risk and Uncertainty; Valuation; Chemical Industry

January 2021 (Revised May 2021)
Case

'GEnron'? Markopolos versus General Electric (A)

By: Jonas Heese and David Lane

In August 2019, Harry Markopolos—the forensic accountant known for uncovering Bernie Madoff’s Ponzi scheme—alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term “GEnron” for perceived similarities with the 2001 accounting... View Details

Keywords: Financial Statements; Communication; Energy; Financial Condition; Insurance; Performance; Planning; Business and Shareholder Relations; Risk and Uncertainty; Value; Insurance Industry; Financial Services Industry; Energy Industry

Web

Published CSV Cases - Institute For Strategy And Competitiveness

management began drafting the company's sustainability plan for 2015 and beyond, CEO Andrew Liveris confronted the question of whether to maintain, modify or terminate the BWC program. SOCIAL BUSINESS AT NOVARTIS: AROGYA PARIVAR by Michael E. Porter, Mark R. Kramer,... View Details

May 2016 (Revised May 2017)
Case

Supply Chain Finance at Procter & Gamble

By: Benjamin C. Esty, E. Scott Mayfield and David Lane

In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the... View Details

April 2011
Supplement

Felipe Calderón: Leading with Light and Power (B)

By: J. Bruce Harreld and David Lane

This sequence of cases explores how leaders get their team focused on framing, analyzing, and ultimately acting upon complex decisions. The A case provides an inside look as President of Mexico, Felipe Calderon, works with his cabinet ministers to decide how to... View Details

Keywords: Management Analysis, Tools, and Techniques; Decision Choices and Conditions; Cases; Crime and Corruption; State Ownership; Business or Company Management; Economics; Risk and Uncertainty; Finance; Performance; Management Teams; Strategic Planning; Energy Industry; Mexico City